Golf News – January 29, 2016

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Ecco® Golf Introduces Ecco Cage Evo Shoe

(LONDONDERRY, NH) – ECCO – a leading global manufacturer of innovative footwear – introduces ECCO CAGE EVO, a cleated golf shoe that leverages the Danish company’s manufacturing expertise to promote superior walking comfort immediately out of the box and for every step thereafter.

Premiering at the 2016 PGA Merchandise Show and delivering June 2016 in the United States, ECCO CAGE EVO ($190 USD) is distinguished by a fully-integrated DiP wrap system and multi-material upper. The latter features performance textile bonded with webbing made from a customized PU. Created specifically for use on CAGE EVO, this promotes a remarkably comfortable fit while delivering outstanding protection from tears and abrasion.

Embodying the brand’s spirit of innovation, ECCO CAGE EVO also extends the limits of stability, flexibility and cushioning via its:

• Unique, one-piece, DiP stability cage that wraps from the heel through the midsole and across the toe box

• Anatomical outsole design that aligns and moves in unison with the foot’s essential ligaments and muscles

• ECCO Freedom Fit combining a snug heel setting with a roomier forefoot area that allows toes to move naturally

“With excitement kicking into high gear for the original ECCO CAGE, there’s going to be tremendous buzz around this lightweight and supportive extension of the category,” says Michael Waack, Head of Global Golf at ECCO. “Its development really showcases our technical superiority in using DiP, which remains the most advanced comfort technology in golf footwear.”

To further ensure a pleasant walk round after round, the ECCO CAGE EVO (MSRP: $190) is exceptionally water-repellant via the proprietary ECCO HYDROMAX™ treatment. The shoe also boasts a lightweight, low-to-the-ground construction and the CHAMP SLIM-Lok cleat system.

Like all shoes in the ECCO Golf Collection, ECCO CAGE EVO is crafted at company-owned factories using the Direct-injection Process. This bonds the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include permanent memory and a firm, water-tight seal.

Endorsed by Tour stars worldwide, the ECCO Golf collection is worn in competition by Fred Couples, Ernie Els, Graeme McDowell, Thomas Bjørn, Thongchai Jaidee, Marcel Siem, Will Wilcox, Caroline Masson, Gerina Piller, Jennifer Johnson, Sadena Parks, Kendall Dye, Line Vedel Hansen, Pernilla Lindberg, Therese Koelbaek, Sophie Giquel-Bettan, Liz Young, Sally Watson and Linda Wessberg, among others.

2154325Shot Scope Technologies Launch Performance Tracking Wearable For Golf

Edinburgh, Scotland, Shot Scope Technologies has launched a dedicated performance tracking golf wearable using innovative technology which allows the golfer to collect performance data automatically. Golfers can use either the Shot Scope app or online platform ( to gain insights into their golf game and improve.

Today, Shot Scope Technologies has launched an innovative automatic performance tracking wearable for the golf market. The new technology allows the golfer to collect performance data without using a phone, manually tagging or pressing buttons.

CEO of Shot Scope, David Hunter said “Shot Scope is the 1st system that allows golfers of all levels to track their game with no interruptions; monitor statistics, identify your trends and use the information to make better decisions on the course. The wristband interacts with unique tags inserted into the grip of every golf club to identify shots, club used and log GPS information.”

Shot Scope automatically collects over 100 performance statistics. Information is uploaded through Bluetooth or USB to the Shot Scope dashboard and is displayed in easy-to-consume graphics. Golfers gain actionable insights which help them to identify strengths and weaknesses in their game. The technology equips golfers with the knowledge to play to their strengths on the course and work on weaknesses off it.

Shot Scope will be launched to the industry on January 27th at the 2016 PGA Merchandise Show in Orlando, USA. David Hunter commented “The golf world has been extremely supportive throughout the development of Shot Scope. European Tour golfers, professionals, college golfers, and amateur golfers have provided input into the design and are keen to start using Shot Scope in 2016.” The golf industry has been quick to realize the potential of Shot Scope. Providing golfers with technology that doesn’t impede or slow down the game is key to growth in the sector.

“Shot Scope has the potential to revolutionize the shot tracking sector” commented Hoyt McGarity, CEO of True Spec Golf (the number 1 custom fitting company), “being fully automatic is key and it will be a great tool for the golfer to improve and learn about their game.”

Shot Scope Technologies was founded in 2014 and is headquartered in Edinburgh, Scotland. From its inception, the one simple aim of the company has been to improve the way in which both amateur and professional golfers collect and analyze statistics. The Shot Scope team, which consists of technology experts and golfers, including a former Walker Cup player (Gavin Dear), set out to develop smart wearable technology that was more intuitive and comprehensive than any current market offering. After two years of development, Shot Scope are delighted to announce the pre-sale of the Shot Scope wristband from January 2016 which provides the golfing community with the chance to reserve their wristband ahead of the worldwide launch.

Golfers who are keen to be the first to own Shot Scope can access the reduced pre-order price at Shot Scope pre-orders will be shipped worldwide in April with the golf wearable expected to be available at retailers from May 2016.

2154431Ben Hogan Golf Equipment Introduces PTx Irons

Pure forged irons that deliver unbelievable feel, unmatched distance, consistency and more spin and greenside performance than any other game improvement iron

FORT WORTH, TEXAS,  – Ben Hogan Golf Equipment Company announces the introduction of the PTx game improvement irons, engineered with an industry leading 7-step co-forging process that provides enhanced performance and feel over traditional thin faced cavity back irons. In lofts of 32 degrees and up, the patent pending PTx irons feature an industry-first titanium core solid forged design.

“The industry trend in game-improvement irons is to cast them,” said Terry Koehler, President/CEO of the Ben Hogan Golf Equipment Company. “As well as using multiple pieces and synthetic ‘badges’ to mask the harsh feel and sound of these kind of irons. Very simply, it is cheaper to do it that way. But we have taken a completely different approach that is true to the principles Mr. Hogan gave us with regard to forged irons. He strongly believed that only a true forging could deliver the feel and performance better golf requires.”

“With the PTx irons, our goal was to design the best performing clubs we could for the mid-handicap player without the constraints of cost,” added Koehler. “With this approach we are able to deliver the amazing feel of a forged players iron with the forgiveness of a game improvement iron.”

Revolutionary Forged Design:

Forged 1025 Carbon Steel multi-material design delivers superior performance and feel over traditional thin face cavity back irons. Two more forging steps than a traditional forged iron allows the PTx to “put more horsepower under the hood” as Koehler explained.

Optimum blended set of game improvement irons (20*- 47*)

– Multi-material forged hollow irons (20*- 31*)
– Hollow construction delivers increased ball speeds across the face
– 17g tungsten toe weight lowers the center of gravity and aligns the CG in line with the center of the face for increased launch angle and maximum energy transfer.
– Multi-material forged scoring irons (32*- 47*)
– Industry-first co-forged construction positions mass behind the “impact zone” for more consistent shot dispersion across the face.
– Titanium is forged inside the 1025 carbon steel body to distribute mass higher and more consistently across the face of the golf club for a more penetrating ball flight without sacrificing feel or forgiveness.
– Ideal weighting design delivers consistent CG height throughout the set of irons. No other iron on the market achieves this goal.

Progressive Weighting:

– Classic Hogan sweeping back design positions more mass towards the toe to help align the CG with the center face for increased ball speeds and better feel
– Lower CG height on long irons for increased launch and higher CG height on short irons for more penetrating ball flight resulting in linear CG positioning throughout the set
– Co-forged titanium (42-55g) moves a precise amount of clubhead mass high and to the perimeter without sacrificing the solid feel traditionally found in a thicker faced forged head
– Variable face design
– Tungsten toe weight in lower lofts creates stability for off center hits
– Forged multi-material design allows for individualized iron design dialing in performance characteristics for optimum launch and spin
– 1025 carbon steel forging producing a new standard in for feel and performance
– Available in one degree increments from 20*-47* (28 lofts)

V Sole Design:
As with all new clubs from Ben Hogan Golf Equipment, the PTx irons feature Hogan’s V Sole design, the industry’s most versatile sole design that combines the advantages of both high and low bounce to handle any lie, any swing type. The visible V-shaped sole delivers greater versatility and better shot-making from a multitude of lies. The high bounce leading section prevents digging in soft turf or with steeper swing paths while the low bounce main sole provides tight-lie playability and shallow path accommodation. This V Sole compliments the progressive weighting system utilized in the PTx irons to deliver optimum trajectories and spin sought by players of all skill levels.

Precise Loft System:
With the Precise Loft System from Ben Hogan Golf Equipment, irons are built to exact lofts to let golfers know exactly what they are hitting. With 44 loft options available, a set of PTx irons can be crafted to one of four distinct launch profiles, a customization level no other iron on the market can offer. This allows Ben Hogan to consistently provide the most accurately custom-matched set of irons in golf. Another advantage of the Ben Hogan PreciseLoft™ system is that it ‘decompresses’ the lofts at the long end of the set, so that one less mid- to long-iron is required to cover the typical range of a set of irons, which saves golfers frustration and money.

“It really is the best of both worlds,” adds Koehler. “The PTx irons prove that golfers who prefer a game improvement design do not have to settle for lower grade iron sets. This technology allows us to deliver to any golfer the forgiveness of a game improvement iron without sacrificing traditional looks and feel. We feel quite certain this is just the way Mr. Hogan would have wanted it.”

Options and Pricing
The PTx irons will begin shipping in April 2016. Irons built with the standard KBS Tour V or KBS Tour 90 steel shafts will retail for $169 per club. The standard graphite shaft offering is the UST Mamiya Recoil, at a retail price of $184 per club. The company also offers an extensive selection of custom shafts and grip options.


Matt Meeker
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