Golf News – January 17, 2014

Golf News – January 17, 2014



Feel Advanced – FootJoy Introduces New D.N.A. Footwear Category

The most feature-laden golf shoe ever from the #1 shoe in golf

(Fairhaven, MA) – From FootJoy, the #1 Shoe in Golf, comes the next
advancement in golf footwear – D.N.A. DryJoys Next Advancement. Featuring
the most comprehensive feature package ever delivered by FJ, D.N.A.
footwear embodies the most proven elements of the world-renown DryJoys
franchise with new, cutting-edge componentry and construction methodology.

“To create the most feature-laden golf shoe in our storied history, we
needed to explore the anatomy, or DNA, of our premium footwear products and
then scrutinize every aspect throughout the design and development
process,” said Doug Robinson, Vice President of Design and Development
Worldwide. “Every material and every component was carefully considered in
order to deliver a shoe with lightweight stability, a precise fit, superior
feel and ultimate performance.”


• The 3D FoamCollar™ for COMFORT
The 3D FoamCollar molds to your ankle for ideal comfort, fit and support.
Locking your ankle in place eliminates any movement of the foot – a
situation that can lead to discomfort power-reduction during the swing.

• SnugFit Tongue for FIT
The SnugFit tongue is engineered utilizing thin, soft, and breathable
materials – including MicroVent™ technology- in order to properly conform
to the top of your foot providing superb fit and an incredibly comfortable
in-shoe environment.

• NitroThin™ TPU Outsole for STABILITY
The all-new NitroThin TPU outsole has been in development for several
years, undergoing numerous rounds of testing and technical modifications.
The result is a super thin-yet-strong chassis that frames the soft, FTF
internal midsole, delivering the perfect combination of rigidity and
flexibility for maximum on-course performance.

• Xtra-Thick FTF™ FitBed® for Cushioning
In order to achieve the sleek, low-profile look of D.N.A. , the midsole was
moved inside the shoe. FTF™ (Fine-Tuned Foam), a new proprietary
cushioning material, is used throughout the interior midsole also known as
the FitBed. In order to achieve in-shoe stability as well as premium
cushioning, two densities of FTF were utilized – a firmer density for
stability around the perimeter of the FitBed and a softer density in the
heel and forefoot providing industry-leading in-shoe comfort.

• ChromoSkin™ Leather System by Pittards
Finally, D.N.A. DryJoys Next Advancement features the all-new ChromoSkin
Leather System by Pittards® of England, one of the premiere suppliers of
high performance leather in the world. This unique full grain leather
system is supple, lightweight, thin-yet-durable and completely waterproof.
By using this premium leather, the wearer will experience tremendous
breathability and will find the upper will conform to their feet for an
incredible custom fit.

MSRP: $220/$240 BOA
AVAILABILITY: February 15, 2014

COLOR WAYS: white/off white, white/liquid electric green, white/liquid red,
white/liquid navy, grey/liquid orange, black/liquid grey and white/liquid
grey featuring the BOA Lacing System.


Positive Impact: Juvent Pro Is A Scientifically Proven Path To Better Golf

Improve balance, stability, and overall health simply by standing and letting biomechanical stimulation do the work

Palm Beach Gardens, Fla. (Jan. 16, 2014) – Even the greatest golfers in the world have to practice and work on their games to get better. However, a new device-backed by years of research and clinical studies-comes close to offering real game improvement by just standing there.


Called the Juvent Pro and manufactured in the U.S. by Juvent Sports, a division of Regenerative Technologies Corporation, it uses mild, computer controlled impacts to improve the golfers balance and stability. Originally created to treat osteoporosis and other skeletal conditions, Juvent Pro also stimulates the type IIa muscle fibers or “fast twitch” muscles so important to precision control required by professional athletes. In addition, a Juvent session helps the healing and replacement of bone tissue and has been shown to help circulation, heal and maintain healthy tissue, and aid recovery from bone loss and joint damage.


All of which can have a positive effect on one’s golf game by enhancing weight transfer, strength, balance, stabilizing the mechanics of the swing, and lessoning joint pain which creates an overall feeling of better health and well-being.


Among those singing the praises of the Juvent Pro is world-renown golf instructor David Leadbetter, who-without being compensated by the company-uses the bathroom-scale-sized platform himself and strongly recommends it to his students. Says Leadbetter, “The golf swing is all about mobility. I think Juvent is really going to help people not only improve their golf game but feel a whole lot better about themselves. I’m really excited about it.”


Leadbetter also has found that the Juvent Pro is especially effective with “baby boomer” golfers who want to play more golf but find it hard to move and make a good swing. Other leading golfers using Juvent Pro include LPGA star Suzanne Petterson, top amateur Arlene McKitrick, and European pro Paolo Quirici.
Juvent Pro uses Dynamic Motion Therapy (DMT) technology, a patented micro-impact system. The user-who does nothing more than stand on the device for 10-20 minutes a day-feels mild vibrations called Low Magnitude Mechanical Stimulation (LMMS) enter through the soles of the feet an move up through the entire skeleton. These micro-impacts stimulate the bones much the way light-impact exercise does, helping in bone health and healing.


Juvent Pro is being introduced to the golf market at the PGA Merchandise Show, January 22-24, in Orlando, Florida. Priced at $3,495 per unit, Juvent Pro can be purchased by individuals for home use as well as by country clubs, gyms, and other fitness facilities for use by their members.


Bushnell Golf Adds Neo XS Golf GPS Rangefinder Watch To Family Of Innovative Golf Measuring Devices

Overland Park, KS, January,14, 2014 – Bushnell Outdoor Products, #1 in Electronic Measuring Devices for Golf, introduces the next generation of innovative distance made simple golf products with the NEO XS Golf GPS Watch. The NEO XS Golf GPS Watch caters to the ever-increasing demand for wrist-mounted devices, provides golfers with additional perks as it comes preloaded with over 33,000+ courses in more than 30 countries, features market-leading battery life and can be used as an odometer on the course or while exercising off the course. The NEO XS is an easy-to-use GPS rangefinder, with instant measurements for golfers in a simple, lightweight and comfortable form-factor.

“We pride ourselves on creating technologies and products that makes Bushnell the brand of choice for over 90% of PGA, LPGA and Champions Tour Pros, but also understand that customers also want those exclusive technologies available in an easy-to-use form on their wrist,” said Terry Mears, Product Director at Bushnell. “With the popularity of the NEO-X Watch, we created the thinner and more comfortable NEO XS, with more advancements that will continue to give golfers the ability to enhance their game at an affordable cost.”

While the NEO-X offered golfers more battery life than any other GPS watch available, the new NEO XS delivers even more benefits with one button press such as shot distance, four hazards and round odometer, while providing over three rounds of battery life. Additionally, when the product is functioning solely in watch mode, the battery can last 24 months without needing a recharge.

The latest product to join the Bushnell family of devices offering Distance Made Simple is the NEO XS. Bushnell’s lightest and thinnest golf watch is simple to operate and comfortable to wear, giving golfer’s easy to read front/back/center, hazard and shot distance measurements on over 33,000 preloaded courses with no membership fees.

The NEO XS Golf GPS Watch is capable of instantly recognizing courses and has an auto hole advance feature which automatically changes from one hole to the next, meaning the user does not have to push another button the entire round. And while the golfer is out on the course, the odometer feature allows you to track distance, speed, and total activity time.

Play Longer:
Play three rounds between charges

Ready for Play:
Over 33,000+ courses worldwide preloaded for instant use

Smart Round Features:
Instant course recognition and auto hole advance
Easy-to-Read Front/Center/Back Distances
Hazard layup distances (up to four per hole)
Shot distance calculator
Round time and distance info
Tee time auto-on & battery-saving auto-off

Perfect watch for everyday use
Odometer, timer, stopwatch, alarm

Available in three colors (Black/Yellow, Charcoal/Orange, White/Cobalt), the NEO XS Golf GPS Watch will be available at Bushnell retailers nationwide mid-February, with a retail price of $199.99.

Bushnell, the #1 choice of professional golfers, offers a wide variety of rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance.


Rife Set To Introduce New Vault 002 Series Of Putters At The 2014 PGA Merchandise Show

Sanford, FL – RIFE announced today that it will be exhibiting in Booth #1663 and introducing its new Vault 002 Series of putters at the 2014 PGA Merchandise Show set to be held January 22nd thru 24th at The Orange County Convention Center in Orlando, Florida. RIFE will also be participating in the Demo Day on Tuesday, January 21st at The Orange County National Golf Center.

RIFE will be introducing its VAULT.002 Series of putters for 2014 which includes several brand new models including the Iconic One, Two, Three and Four, Chief, General, Commander, Ranger and Switchback.

RIFE will also be unveiling at the Booth, for the first time ever, its new a new Maven Putter which was designed by Brand Ambassador and PGA Teaching Professional, Mike Shannon.

About RIFE Golf
RIFE Golf is the true innovator behind horizontal grooved face putter technology with a patent on specifically sized grooves since 1997. These precisely spaced grooves allow the putter to gently press into the cover of the ball and grip and lift it into an instant forward roll. RIFE states, “just as grooves in irons help control spin so do grooves in a putter face.” Other companies are now trying to imitate this patented technology but the spacing of the grooves is the true key to the gripping and lifting effect of grooved face putter technology. Horizontal RollGrooveTM faced putters create the truest “no skid” roll in golf no matter where you hit the ball on the putter face.

Andrew Bogren
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