Golf News – February 5, 2014

Golf News – February 5, 2014

nike

Nike Golf’s New Innovation Woven Cover-up Is A Sweater And Jacket In One

BEAVERTON, Ore. (February 4, 2014) – Sweaters are warm, comfortable and allow the body to move with ease – but rain and wind often find their way through the cozy knit. Jackets keep the weather from creeping in, but don’t always allow golfers to move the way they want. That pinnacle combination of comfort, warmth and protection drove the design behind Nike Golf’s new Innovation Woven Cover-up, which moves with the body while keeping golfers warm and dry.

“Golfers love wearing sweaters on the course. They’re soft and warm, and easy to move in, unlike a lot of jackets,” says Merritt Richardson, VP of Global Golf Apparel. “With the Innovation Woven Cover-up, there’s no need to choose one over the other or add layers. It’s the best of both worlds.”

Part of Nike Golf’s Stay Protected line, the Innovation Woven Cover-up features two technologies merged into one unique, hybrid design. The lightweight wind-and-water resistant Dri-FIT stretch woven body – the ‘jacket’ – is breathable and protects against the elements. The 3D knit sleeves – the ‘sweater’ – keeps warmth in and amplifies movement through the arms and shoulders.

“We’ve done a lot of research around the thermal properties of 3D knit and increased articulation for a better fit,” adds Richardson. “The knit is fabricated to be higher in certain zones to trap heat and offer flexibility, and dialed in around places like the elbow to reduce material and weight.”

The Nike Innovation Woven Cover-up, available now at retail, features a bonded seam down the back, eliminating stitching and added distractions. A traditional collar offers additional protection from chilly temperatures and wind.

Innovation Woven Cover-up

Retail: $120

Colorways: Medium Base Grey and Light Base Grey

gg

Galvin Green Gears Up for Spring/Summer 2014

Pure Golf Brand Expands Global Headquarters, Re-Launches Website

(Växjö, Sweden) – Galvin Green – the world’s leading maker of functional golf clothing for serious players and the No. 1 global golf partner of GORE-TEX® – announces the opening of its expanded headquarters facility and re-launch of its website, www.GalvinGreen.com.

A nine-month project, the headquarters expansion was undertaken to support Galvin Green’s formal launch in the United States upon delivery of its Spring/Summer 2014 collection. It saw the addition of 1,000 square meters of warehouse space and 450 square meters of offices. Other enhancements include in-house logoing capabilities and redesigned showroom along with larger customer service and quality control areas. Also of note – a dedicated product development wing featuring special lux lighting that mimics daylight.

“Gearing up is our mantra for 2014 and the new headquarters certainly embodies that,” says Martin Nilsson, President of Galvin Green USA. “It’s a welcoming environment that encourages the creativity and focus of our entire team while providing the space we’ll need as we grow in the U.S. and strengthen our leadership position in other markets.”

An ideal showcase for the Spring/Summer 2014 campaign that was filmed at the aerodynamics test center of the Swedish military, the new GalvinGreen.com adheres to the company’s “We Never Compromise” approach. It highlights the Multi-Layer Concept – an approach pioneered by Galvin Green more than a decade ago. This uses leading-edge fabric technologies to ensure the dry comfort, thermal regulation and outer protection that helps players optimize performance.

Other elements of the site include detailed presentations of this season’s men’s, women’s and junior collections and a store locator. These are joined by information about the precise approach to design that has made Galvin Green the performance apparel brand of choice for discerning golfers worldwide.

Galvin Green is a family-owned business founded in 1990. A pure golf brand, its products – including premium outerwear, tops, bottoms and accessories – are available for purchase at better golf-specialty retail shops in more than 20 countries. The line is worn in competition by scores of leading Tour players worldwide, including David Lynn (European Tour) and Caroline Masson (LPGA Tour).

ecco

Ecco Named “Official Footwear Supplier” To 2014 AT&T Pebble Beach National Pro-Am

(Londonderry, NH) – Danish company ECCO – a leading manufacturer of innovative footwear – has been named “Official Footwear Supplier” to the 2014 AT&T Pebble Beach National Pro-Am taking place February 3-9, and will outfit amateur participants in various models from its award-winning hybrid collection.

This marks the ninth consecutive year that ECCO will have a major presence at the PGA Tour’s premier pro-am event, which brings the community together with global leaders in sports, entertainment and industry to benefit a number of charities.

Anticipated A-List participants include Tom Brady, Don Cheadle, Wayne Gretzky, Andy Garcia, Chris O’Donnell, Kid Rock, Kurt Russell, Oliver Hudson, Andy Roddick, Kelly Slater, Aaron Rodgers, Bill Belichick, Chris Berman, Darius Rucker, Clay Walker, Alex Smith, Ray Romano, Brian Kelly and Matt Cain, among many others.

“Each February, this tournament is a highlight of the northern California social calendar, as well as must-see TV for millions of golf fans and celebrity watchers worldwide,” says David Helter, Specialty Sales Director, ECCO USA. “It’s also provides a great deal of support for one of the country’s finest charity organizations, Monterey Peninsula Foundation.”

Beyond the feet of Tour players and other competitors, the trend-defining ECCO Golf collection will be showcased in the merchandise pavilion. The company logo also appears on the tournament’s website and is listed on the official tournament mobile app.

Hybrid shoe offerings from ECCO include the new Street EVO One, acclaimed BIOM Hybrid, luxurious Tour Hybrid and minimalist BIOM Zero styles. Each is built atop the E-DTS outsole, which features a patented configuration of approximately 100 moulded traction bars with 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superb, Tour-quality grip.

ECCO Golf shoes are worn in competition by scores of international Tour stars, including Fred Couples, Graeme McDowell, Ernie Els, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Andreas Hartø, Wu Ashun, JB Hansen, Belén Mozo, Caroline Masson and Gerina Piller.

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Andrew Bogren

News & Release Coordinator at Plugged In Golf
Drew is passionate about keeping up on the latest in golf technology and staying on top of the latest products and offerings from around the industry. When Drew is away from the golf world, he works in the Chicago area as an accountant and lives with his wife.

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