Golf News – February 24, 2016

Three Wheel OpenNew Golf Push Cart Accessories

Missoula, Montana – Sun Mountain has long been the innovator and market leader in golf push carts and now has a collection of cart accessories to round-out the offerings. The latest accessories are cart covers that offer a convenient way to store and transport golf push carts. There’s a cover specific to the three-wheeled Speed Cart® and a cover that fits the four-wheeled Micro-Cart® and the new Reflex® cart. These covers help keep grass clippings out of the car and offer lift and carry straps for easier transportation. The new cart covers are $99.99 retail. For the retailer nearest you call 800-227-9224 or visit sunmountain.com.

The new golf push cart covers offer a large U-shaped opening, two-way zipper, durable Tough-Tek material in wear areas, removable carry strap with slip-resistant shoulder pad, and lift handles with a wrapped grip.

The new covers join a wide collection of other push cart accessories including: storage bags, cooler bags, seats, sand/seed mix bottles, adjustable umbrella holders, and UV and rain umbrellas. You can see the full collection at shop.sunmountain.com/accessories.html.

2154698Longball® Launches With Shining Reviews At The PGA Merchandise Show

Alberta, Canada. Longball Athletics made the recent PGA Merchandise Show the official stage for their United Stage launch which became a tremendous success. Longball, a Canadian brewed company is focused on delivering athletic apparel that is focused on performance with a lifestyle type feel.

“The feedback and reviews that we received at the PGA Merchandise Show were tremendous,” said Jared Wood, Co-Owner. “We are different than most brands; Longball is about delivering the highest quality apparel that will allow anyone to transition from the game to the gym and even to the board room. With Longball you don’t have to worry about your performance clothing getting in the way while looking good at the same time, it’s really hard to find that these days which is what we are after.”

Throughout the show the Longball booth stayed busy with thousands of customers from all parts of the world being introduced to the brand and learning more about what the Longball Lifestyle is all about. Team Longball members Jeff Flagg, 2014 World Long Drive Champion and Paula Hurtado, Ladies European Tour Player were in attendance to sign autographs, meet visitors and explain why they have chosen to wear Longball apparel.

The positive feedback came from prominent executives in the golf industry and media which included and not limited to:
• “Longball is definitely on the mark with not only their performance and lifestyle driven designs but have delivered some of the highest quality workmanship on the market with an amazing price point.” – John Aguilar, Director of Instruction – Top Golf
• “If you’re searching for a more casual look après golf, Longball’s Lifestyle clothing is the duds to don after the post-match shower. In short, Longball offers style, fashion and versatility good for any situation, anytime.” – David Theoret, President/Writer – The Golfin’ Guy, LLC
• “The latest brand to jump on this trend and throw its stretchy, moisture wicking apparel into the ring is Longball Inc. It is loaded with well-thought-out features and stylish details to keep you looking and feeling your best on the course.” – Greg Monteforte, CEO of GolfThreads

The vision for Longball is to break the traditional mold of golf, making Longball an essential part of everyone’s lifestyle. To do so the Longball team has offered a full line of both men’s and women’s uniquely designed performance apparel and accessories that promote the lifestyle before, during and after the game while at a great price point.

 

2154712Carnoustie Sportswear Debuts Fall ’16 Collection

IRVINE, CA – Golf apparel manufacturer Carnoustie Sportswear has introduced its Fall ’16 men’s lineup of Mercerized Cotton Knits, Performance Knits, Cotton Suedes and The Mackenzie Collection of cotton outerwear.

Mercerized Cotton Knits
Carnoustie has forged a reputation over the years for making some of the industry’s finest mercerized cotton knits. While many competitors have changed their sourcing and/or removed quality from the product, Carnoustie has remained steadfast in its commitment to offer only the finest quality in mercerized cotton. Accordingly, we still produce in the same factories we have been using for more than 20 years, and we still use only the finest cotton and accessories available. Our buttons are made of real pearl, we triple-mercerize our fabric, and our collars are made with several plies of yarn and contain Lycra for shape retention.

For Fall ’16, our collection of Mercerized Cotton Knits continues to evolve. Neater, more subtle jacquard patterns and tonal designs are still trending. Stripes are elegantly simple. While many styles are designed with classic knit collars, we are featuring more self fabric collars than ever before. They give the polo an updated, crisp look. Also on trend are retro designs in which a solid collar, placket, sleeves and back are contrasted with a patterned front panel body fabric. And, we continue to focus on small details that can add interest, such as contrasting button thread, contrasting colors on the underside of collars, and placket construction.

“The simplicity of the patterns with the boldness of color combine to create a collection of knits that stand out in today’s crowded marketplace,” says CEO Marshall Mancillas. “We have consistently given our customer quality he can depend on. When he buys a Carnoustie product he knows that it will be in his wardrobe for a long time, looking as good as the day he bought it. And, he knows that he will be fashionable on and off the course in a Carnoustie polo.”

Performance Knits
Our collection of performance knits continues to gain momentum. Clearly, our strategy of designing a collection of performance knits that merchandise seamlessly with our mercerized cotton knits, and indeed the entire collection, was well received. While our performance collection of polos is designed with an appreciation for the exciting new trends emerging in this market segment, our performance collection remains refined and elegant.

Our collection of performance knits affords us the opportunity to be responsive to today’s trends, and for Fall ’16 we are featuring chest stripes, color blocking, melange yarns and many self fabric collars. For the first time, we are offering a beautiful long-sleeve style in five wonderful melange colors. Our long-sleeve polo has the perfect combination of weight and drape that will make it a favorite first layer in the colder conditions associated with the fall season.

“We are thrilled with the continued enthusiasm that our customers have for our performance styles,” says Mancillas. “Our instincts were well-founded: There is clearly a demand for performance garments that offer the wearability that today’s fibers can offer, but that are styled in a tasteful, timeless fashion. There has been so much interest in this segment of our business that we have rebranded these goods under a new label. Beginning with Fall ’16, these goods will be offered under the ‘Carnoustie TECH’ label that was designed to evoke the active, performance nature of these goods,” added Mancillas.

Cotton Suedes
For many years now, Carnoustie has had the reputation of offering the industry’s finest fleece. We have sourced these goods for more than 20 years with the same factory that simply makes the best fleece available. Others have tried to duplicate our goods and from a distance they seem comparable, but upon closer examination it becomes very apparent that these goods are lacking. For Fall ’16, we have developed wonderful new colors, new handsome jacquard patterns and even some new styles including a modern-yet-retro full-zip jacket with front panels.

“The market has remained very loyal to the Carnoustie cotton suede collection through the years,” says Mancillas. “Despite the competition in this category, these goods have developed and maintained a wonderful following. The extraordinary hand that these goods offer is a result of a very intricate and proprietary brushing process. It is a more costly process which virtually eliminates the piling we see on lesser quality garment s but nothing else comes close. I am excited to debut the new colors and styles we have developed for Fall ’16. I am confident they will stir some excitement in this category.”

The Mackenzie Collection
The Mackenzie Collection was developed a few seasons ago because sometimes a garment that is a little lighter in weight than our brushed fleece is all you need. This collection just keeps getting more and more popular, and accordingly we have expanded this offering for Fall ’16. In addition to ¼-zip vests and long-sleeve styles, we will offer for Fall ’16 a fun yarn-dyed chest stripe pullover that quickly becomes the centerpiece of every merchandise group. It incorporates most, if not all, of the colors in the merchandise group in a contemporary-yet-tasteful manner. Also new for Fall ’16 is a full-zip jacket with a sporty flat knit detail that runs along the sleeve from the neck to the cuff. Nothing affords easier layering than an easy on/off full-zip jacket, and ours stands out as it is casual yet elegant.

“I have been taken aback by this collection’s immense popularity,” says Mancillas. “But I shouldn’t be surprised. These styles are versatile, offer a perfect year-round weight, and are affordable. So this category deserves to be expanded and that’s just what we did. And, I am confident that the new additions for Fall ’16 will be very well received.”

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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