Golf News – February 16, 2018

Callaway Announces New Mack Daddy 4 Customs Wedges

The New Standard for Wedge Performance

CARLSBAD, CA – Mack Daddy 4 sets the standard for wedge performance by combining innovative performance technologies with premium components. It’s the finest collaboration yet between industry legend Roger Cleveland and Callaway R&D, and was influenced heavily by Tour pro input.

New Groove-in-Groove Technology for More Spin Callaway’s proprietary Groove-In-Groove Technology combines a unique suite of features to provide more shot-stopping spin. The main grooves are saw-cut and horizontal milled to precise tolerances. The lower lofted wedges (52° and below) feature a 20D groove for consistent spin on fuller shots, while the higher lofted wedges (54° and above) feature an aggressive 5D groove for maximum control out of the rough and around the green. The 16- groove configuration includes our extra “Nip-It” groove near the leading edge for added control, especially on short shots.

The Micro-Positive surface roughness, milled into the flat parts of the face, features three raised micro-ridges, extending the length of the hitting area, with micro-grooves between the ridges that help grab the ball’s cover to increase spin significantly on a variety of shots. This combination of grooves plus micro-grooves provides 84 different contact points to grab the cover.

The Mack Daddy 4 is the most rigorously tested and Tour-validated wedge we’ve ever offered. Roger Cleveland’s tireless work on Tour refining shapes, soles, grinds and camber led to a more compact shape, straighter leading edge, tighter leading-edge radius and slightly more offset, compared to MD3 wedges. The tight radius makes it easy to make clean contact on tight lies for maximum spin and control. “Tour pros like only a subtle amount of leading-edge radius,” said Roger. “In the Mack Daddy 4 we gave them enough to make a performance difference while still pleasing the eye.”

Four Grind Options: C, S, W and New X MD4 wedges are available in four grind options, each with generous camber from heel to toe for smooth turf interaction and solid feel.

Wedge feel is the product of several variables: CG location, sole, head material, finish, shaft and grip. We’ve carefully considered all of those elements, including the soft 8620 carbon steel head and Platinum Chrome or Matte Black finish. Our system of four weight ports and milled aluminum medallions allows us to position the head’s CG progressively upward as loft increases for solid feel on every shot. The Dynamic Gold Tour-Issue 115 shaft and premium Lamkin UTx grip further enhance feel. These elements, combined with precise turf interaction from our bounce/grind options, give the MD4 the most satisfying feel we’ve ever accomplished in a wedge.

The New Standard for Wedge Performance Overall, MD4 wedges set a new and higher standard in performance and appearance. Shape, feel, spin, control, versatility, finish and detailing have all been elevated to the highest level we’ve ever achieved.

Visit Callaway Golf here:

ECCO® Golf Announces Collaboration with Malbon Golf

Limited-Edition Hybrid High-Top Golf Shoe Designed Exclusively for L.A. Boutique

LONDONDERRY, NH – ECCO – a leading manufacturer of innovative footwear – announces the brand’s collaboration with Malbon Golf – a trend-setting golf apparel and accessories store based in Los Angeles – to release 100 limited-edition Malbon Golf x ECCO leather high-top hybrid golf shoes.

The Malbon logo will be showcased on the outside of the supple Yak leather upper, that sits atop the award-winning ECCO E-DTS® hybrid outsole featuring approximately 800 traction points. Available for men and women in-store at Malbon Golf and on, the partnership is testament to the ECCO vision of incorporating mainstream fashion elements into premium golf footwear.

“We worked directly with Malbon in the design process to create a unique style that speaks to both their brand ethos and ours,” says Thomas Dixon, product manager of ECCO Sport. “Comfortable, durable and sharp, these shoes perform as well as they look.”

“Malbon promotes golf as not just a game, but a lifestyle to be experienced through edgy, stylish apparel and accessories,” says Erica Malbon, Co-Founder of Malbon Golf. “By partnering with premium brands like ECCO, we are able to offer something truly authentic.”

ECCO Golf shoes are crafted at company-owned factories that utilize FLUIDFORM™ technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.

ECCO Golf shoes are worn in competition around the world by Fred Couples, Ernie Els, Smylie Kaufman, Peter Hanson, Thomas Bjørn, Lydia Ko, Minjee Lee, Caroline Masson and Gerina Piller, among others.

Visit ECCO golf here:

Arnold Palmer Design Company Commits Service to Operation Support Military Golf Project

Iconic Firm Supports Non-Profit’s Work at Naval Station Mayport’s Windy Harbor Golf Club; Joins Organization in ‘Reviving the Golf Courses that Revitalize Our Heroes™’

JACKSONVILLE, FL  – Operation Support Military Golf (OSMG) – the non-profit organization which exists to enhance service members’ morale, welfare, and recreation by improving golf courses and associated facilities at bases worldwide – today announces that Arnold Palmer Design Company (APDC) will provide in-kind renovation work at Naval Station Mayport’s Windy Harbor facility.

The Arnold Palmer Design Company, led by Brandon Johnson, Vice President, Senior Golf Course Architect and ASGCA Associate, will assist in enhancing the practice facility at Windy Harbor. No stranger to paying it forward, Johnson joined the Arnold Palmer Design team in 2006 following a fruitful tenure as Manager of Design for The First Tee, where he was instrumental in assisting the budding youth development organization reach its 250 Phase 1 facility goals.

“Arnold Palmer Design Company’s assistance is invaluable and will enable service members and their families – past, present and future — to benefit from bolstered morale, wellness and recreation afforded by the Mayport facility,” says OSMG Founder Jennifer Poth. “There are 145 golf courses at bases worldwide – 111 in the U.S. – and many are falling into disrepair due to zero dollars being appropriated for their upkeep.”

In addition to the Arnold Palmer Design Company, the Golf Course Superintendents Association of America, American Society of Golf Course Architects, Golf Course Builders Association of America, Sanford Golf Design, and MacCurrach Golf Construction have pledged to assist OSMG.

OSMG was created to serve those who have, do and will serve our nation by ensuring their Morale, Welfare and Recreation (MWR) is not forgotten. Positive MWR is an integral component in the well-being and quality of life of our service members and their families.

Military courses are spread throughout Army, Navy, Air Force and Marine bases. OSMG strives to rotate through the services, one base at a time, to equitably support each.

Visit OSMG here:

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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