Golf News – December 6, 2016

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SRIXON DOES IT AGAIN! HIDEKI MATSUYAMA WINS HERO WORLD CHALLENGE AND HAROLD VARNER III WINS AUSTRALIAN PGA CHAMPIONSHIP WITH Z-STAR XV GOLF BALL

HUNTINGTON BEACH, CA – December 5, 2016 – Srixon and Cleveland Golf are proud to congratulate staffers Hideki Matsuyama and Harold Varner III for their incredible victories over the weekend! Matsuyama won the limited-field PGA TOUR Hero World Challenge at Albany in New Providence, The Bahamas, closing out 2016 with victories in four of his last five starts around the world. Meanwhile, in Gold Coast, Australia, Varner captured the Australian PGA Championship at Royal Pines Resort by two shots off the strength of nine birdies in a stunning final-round 65.

Matsuyama and Varner both trusted the incredible distance, feel and greenside spin control of the Srixon Z-STAR XV golf ball to secure their wins. With a Dual Energetic Gradient Growth™ core and advanced Spin Skin® coating technology, the Z-STAR XV provides long, consistent distance on full shots with remarkable spin control and feel around the green.

In Hideki Matsuyama’s Bag:

  • Srixon Z-STAR XV golf ball
  • Srixon Z 945 irons (4-PW) with True Temper Dynamic Gold Tour Issue S400 shafts
  • Cleveland 588 RTX 2.0 Precision Forged wedges (52°, 56°, 60°) with True Temper Dynamic Gold Tour Issue S400 shafts
  • Srixon staff bag, glove and apparel

In Harold Varner III’s Bag:

  • Srixon Z-STAR XV golf ball
  • Srixon Z 945 irons (4-PW) with True Temper Dynamic Gold Tour Issue X100 shafts
  • Cleveland 588 RTX (50°, 54°) and Cleveland 588 RTX 2.0 Custom Edition (58°) wedges with True Temper Dynamic Gold Tour Issue S400 shafts
  • Srixon staff bag and glove

For additional information on Srixon / Cleveland Golf / XXIO products and staff players, please visit the following sites: www.srixon.com, www.clevelandgolf.com, and www.xxiousa.com.

2156741Puma Golf’s Spring Summer 2017 Collection Offers The Brand’s Lightest, Innovative And Most Comfortable Designs Ever

Puma delivers the perfect balance of sport, lifestyle and fashion for on and off course wear this season – helping golfers look better, feel better and play better.

CARLSBAD, Calif. (December 5, 2016) – PUMA Golf, a leader in golf apparel innovation, design and style, introduced its new Spring Summer ’17 Collection showcasing the brand’s lightest, most cutting-edge offerings to date for both men and women. The line boasts re-imagined essentials, next-gen materials, sophisticated, yet fun detailing and an evolved color palette that is sure to suit the style and performance preferences of a wide range of golfers.

PUMA Golf’s Spring Summer ’17 Collection is grounded in an innovative material story called Ultralite. Ultralite product is up to 30% lighter than prior generations ensuring a new level of comfort. The fabric used is extremely breathable, offers excellent moisture management and is minimally constructed for a cleaner look. Consumers will find Ultralite used in both PUMA Golf’s men’s and women’s selections in polos, bottoms, and outerwear for Spring Summer ’17.

“Athleisure continues to be pervasive across both fashion and performance brands, but with PUMA’s SportLifestyle heritage, it is truly authentic to our DNA. Thus, we are uniquely positioned to deliver on-trend, high performing, stylish clothing to the golf world,” said Kristin Hinze, Head of Apparel at PUMA Golf. “Our Spring Summer 17 collection takes the best of what is happening in fashion and streetwear and fuses it with technical elements that enhance on-course performance, ensuring a look that works from the first tee to the office and everywhere in between.”

This collection also signifies a maturation of the PUMA GOLF brand in terms of style and color palette. While the brand continues to be first-and-foremost about game enjoyment and making golf fun, the graphics and color offerings are evolving to be more inclusive of a wide array of golf style preferences.

“As Rickie’s and Lexi’s careers evolve and with the addition of Bryson DeChambeau as one of our key style icons going forward, we have achieved much more of balance in our color and designs than what has previously been our hallmark bright and bold looks,” said Hinze. “It is our goal to provide both our professional athletes and our everyday athletes with the finest performance available in designs that are true to their own personal style.”

Look for PUMA Golf staffers including Rickie Fowler, Lexi Thompson, Bryson DeChambeau, Graham DeLaet, Jonas Blixt, Will MacKenzie and Jesper Parnevik to be rocking apparel and accessories from the Spring Summer ’17 collection featuring PUMA Golf’s lightest garments ever, on Tour this year. The Collection is available now at cobragolf.com/pumagolf and at select retailers.

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FlightScope Debuts X3, A Combination Of The Best Of Radar And Camera Technology

ORLANDO, Fla. -December 5, 2016 -FlightScope® today announces its X3 golf radar featuring Fusion Tracking technology, an innovative combination of 3D Doppler tracking and high-speed image processing. With a complete technology makeover, the X3 provides enhanced accuracy to leverage the power of radar and image processing simultaneously and provide golfers with first-rate training technology to help improve their game.

“The X3 is the best thing yet in FlightScope radar technology and is another world’s first for FlightScope,” said Henri Johnson, Inventor and CEO of FlightScope. “By implementing our patented Fusion Tracking technology, the X3 is unique and harnesses the strengths of two very distinct radar and image processing technologies.”

The X3 introduces chipping and putting tracking for short game improvement. It boasts a multi-frequency radar with direct distance measurement for the most accurate ball flight and club tracking on 28 data parameters, plus new chipping and putting data. The slick and lightweight design also makes the X3 ideal for portability. More added features include a built-in boresight camera for data fusion and video analysis on an iPad or FlightScope PC software, and improved Wi-Fi with the added ability to connect an unlimited number of listener applications to the unit.

“Our goal is to continuously improve our technology and give our customers the most advanced golf launch monitor on the market,” continued Johnson. “To ensure that this goal is met, we created the X3 with a revolutionary design that makes it unrivaled in every aspect.”

The X3 is now available to pre-order at flightscope.com/products/x3. FlightScope will unveil the X3 at the 2017 PGA Merchandise Show in Orlando, Fla. To find out more about FlightScope or the new X3, stop by booth 873 at the PGA Merchandise Show or visit FlightScope.com.

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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