Golf News – December 19, 2016


Greg Norman Collection Launches Solar XP™ For Spring 2017

NEW YORK, DECEMBER 14, 2016 Greg Norman Collection, the golf-inspired sportswear company, announces today the launch of a new cutting-edge tech collection called Solar XP™ for the Spring 2017 season.

Solar XP is a new Weatherknit® collection offering chemical-free 50+ extreme sun protection with PlayDry® performance. This collection is built on ultra fine denier UV blocking yarns for a luxurious lightweight technical hand feel and high performance. The Solar XP collection is available in a variety of styles for Men and Women from long sleeves polos to fashionable 1/4-zips and a unisex Sun Protection Sleeve. This collection keeps you protected from the sun while on the golf course without sacrificing comfort, style or performance.

Danny Gee, Vice President and Creative Director says, “Solar XP is an exciting new collection that adds another level of performance to our industry-leading technical fabrics and styles. This category will continue to grow with the demand we are seeing in the market and the need for high-performing fabric technology.”

“Greg Norman Collection has already seen a tremendous positive response in the green grass market with the Solar XP collection for Men and Women,” says Mike Elliott, President of Sales – Golf. “Protecting yourself from the sun on the golf course is a concern for many members at clubs and this collection does just that and gives the golf shop another extension of Greg Norman’s leading fabrication story.



Club Champion Signs David Leadbetter To Endorsement Contract

Club Champion, the country’s #1 premium club fitter, builder, and retailer of the best brands in golf has signed an endorsement deal with world-renowned golf coach David Leadbetter to spread the word on the benefits of club fitting. With advances in golf club technology, most golfers could easily hit the ball further and more accurately. Yet a Golf Magazine study found that 90% of U.S. golfers may be playing with improperly fit clubs.

Leadbetter is a Golf Digest top-4 instructor and has coached players to 20 Major Championship titles and over 100 individual worldwide tournament victories. Seven of those players have been ranked #1 in the Official World Golf Rankings. When it comes to understanding the importance of having properly fitted golf clubs, no one is better qualified than Leadbetter to speak on the subject.

According to Club Champion President Joe Lee, “David is an ideal representative for Club Champion. His reputation as a top instructor and his understanding of club fitting make him uniquely qualified to speak to golfers on the topic of fitting.

For more than 30 years, David has operated the Leadbetter Academy. He and his instructors have seen countless players fall short of their potential because of improperly fitted golf equipment. David states, “A club fitting will definitely help any golfer play better. My students all benefited from club fitting. Lessons are critical, but if you’re fighting your equipment, you can only progress so far. Properly fitted clubs will make it much easier to lower your scores. I’m confident, Club Champion will find the perfect clubs for you.”

Club Champion is the leader in club fitting and is ranked by Golf Digest as one of the 100 Best Club Fitters six years running. The company hires experienced fitters who then receive an additional 150+ hours of training before starting; a training program that is unmatched in the golf industry. Club Champion’s unique coupling system combines any head and shaft together, so golfers hit the precise combination to be custom built for them. With more than 35,000 interchangeable head and shaft combinations, they deliver a Tour-quality fitting that produces longer, more accurate shots, with a nearly 100% satisfaction rate. Their approach is unbiased; no specific vendor is promoted. The only goal – find the best combination of components to lower your scores.  Rather than having to change your swing, sometimes dramatically, a professional club fitting takes the swing that you have and optimizes the performance characteristics of the clubs to allow golfers to achieve the best result possible.  For more information or to schedule a fitting, call Club Champion at 888-340-7820.

Mystical Golf, Announce Spring Stay-And-Play

Play three exceptional courses, oceanfront accommodations available, many extras

(MYRTLE BEACH, S.C.) – Mystical Golf – offering “Myrtle Beach’s finest 54 holes of golf” on its acclaimed Witch, Man-O-War and Wizard courses – is partnering with for a value-packed spring stay-and-play package in the golf capital of the U.S.

Starting at $370 per golfer from March 16 – May 28, the “Mystical Three-Round Special” features play on the trio of Mystical Golf courses which are consistently recognized by Golf Channel to be among Myrtle Beach’s “five best courses” and “best values.” The Witch and Man-O-War courses are ranked in the “Top 15 Courses in South Carolina” in Golf Channel’s Golf Advisor rater reviews.

With a savings of up to $144 per foursome, the offer additionally includes four nights’ lodging in a wide selection of accommodation options including oceanfront stays. Also included are lunch and two beers at the course each day. Complimentary valet parking is available at select properties. For more information or to book, call 866.524.5364.

“Spring in Myrtle Beach is the ideal time of year to enjoy our three extraordinary courses and all the fun to be had on the Grand Stand,” says Claude Pardue, President and CEO of Mystical Golf. “Plus, offers an incredible array of lodging options for any and all budgets.”

Mystical Golf’s three layouts are highlighted by wonderfully fun elements including the only back-to-back island greens in the game (Man-O-War), a front nine of dramatic holes weaving through secluded swampland teeming with wildlife (The Witch), and a splendid layout reminiscent of Scotland and Ireland’s classic courses complete with authentic sod-faced bunkering and castle-style clubhouse (The Wizard).

Man-O-War’s 15th hole ranks among GOLF Magazine’s “Five Most Memorable Island Greens” alongside No. 17 at TPC Sawgrass, the “Alcatraz” hole at PGA West’s Stadium Course and Coeur d’Alene Resort’s movable, floating putting surface. The Witch is praised by for presenting one of America’s “great ninth holes” and The Wizard has earned 4-1/2 stars from Golf Digest.

For Mystical Golf information:, 843.282.2977.


Matt Meeker

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