Golf News – August 30, 2017

TaylorMade Golf Announces New myRoundPro App Now Available For IOS and Android

The new myRoundPro Mobile App is Fully Equipped with GPS Functionality to View Yardages on the Course and Deliver In-Depth Statistical Analysis

CARLSBAD, CA – TaylorMade Golf Company, an industry leader in technology and innovation, announced today its myRoundPro mobile application is now available for both IOS and Android in the U.S., Canada, U.K. and Australian markets. The app, free in both stores, allows users to utilize myRoundPro, TaylorMade’s unprecedented statistical analysis experience designed to help all golfers better understand, adapt and improve their game with an immersive and easy-to-use mobile experience.

Track Your Rounds
myRoundPro is a standalone mobile experience which enables the golfer to manually track their shots during a round and associate the relevant club used for that shot. Golfers can keep a record of their scores, view detailed yardages to any point on the hole, and review shots using detailed course maps to help identify potential areas for development.

Get In-Depth Stats
Based on their on-course play, golfers will be able to analyze a variety of performance statistics, including strokes gained, proximity to the hole, fairways hit and greens in regulation. Users can also get stat breakdowns by club (user’s bag is fully customizable within the app) to help them become more knowledgeable about their game and play smarter.

myRoundPro uses the statistical analysis measurement commonly known as “Strokes Gained”, which was developed by Columbia Business School professor and author, Mark Broadie. TaylorMade’s platform enables golfers to monitor and track their performance and statistics against a chosen benchmark. Strokes Gained also allows the golfer to identify specific areas of their game that are affecting their performance.

Visit the TaylorMade Golf App here.

Titleist Introduces New 718 Irons

New Models for Every Dedicated Golfer – Including All-New AP3 – Maximize Ball Speed and MOI for More Distance, More Often

FAIRHAVEN, MA – The new line of Titleist 718 irons – featuring the powerful distance and ultra-forgiveness of AP1, the tour-proven consistency of AP2, and the introduction of AP3, the longest, fastest Titleist players iron ever – provides dedicated golfers with the breakthrough technology and proven performance that have made Titleist the #1 iron on the PGA Tour since 2005.

The new 718 AP1 irons are built for maximum distance and maximum forgiveness. Longer and more forgiving than the prior generation, 718 AP1 irons combine classic Titleist look and feel with the game’s most advanced game improvement technology to produce an iron that is easy to hit, get in the air and stop on the green quickly. “Titleist has an iron for every dedicated golfer, and that starts with 718 AP1,” Talge said. “There’s no better option in the game improvement iron category.”

The all-new 718 AP3 is the player’s distance iron. An innovative hollow-blade design with high-speed face technology, AP3 merges everything R&D has learned from creating and advancing AP1 and AP2 irons to produce the longest, fastest Titleist player’s iron ever.

New 718 AP2 continues to raise the bar, improving upon the technology and performance that have made AP2 the gold standard of modern tour irons. The co-forged, cavity back design provides ultimate playability with consistent distance and forgiveness, packaged in a tour-validated profile that delivers pure forged feel.

The ultimate utility iron, 718 T-MB has grown into a full set of uniquely designed irons that deliver effortless distance at every loft in a technical, muscle-back shape. Initially developed as a high launching, player’s long iron, the hollow-body, multi-material design of T-MB produces a powerful combination of high launch and forgiveness with a playable trajectory.

New 718 CB irons continue Titleist’s legacy of delivering tour-proven performance in a sleek, cavity back profile, delivering precision shot control with added forgiveness through the game’s most high-tech blade construction.

Visit the Titleist 718 irons here:

Bermuda Sands Apparel Introduces Women’s Red Wood Fall 2018 Collection

CHARLOTTE, NC  – Bermuda Sands, makers of exceptional leisure and  golf apparel, are pleased to introduce their new Fall 2017 Women’s Red Wood collection. Be inspired by the warmth of fall and fall colors that arrive.

The Women’s Red Wood collection is complete with hues of cheery poppy and royal reds. Get swept away to when the sun light rays are shining through the changing leaves of fall. The new patterns offer countless opportunities for effortless yet sophisticated style. From patterned options to polos and sleeveless shirts, all will include the color inspiration, making outfits bounteous. The Red Wood collection is perfect for a walk in the park, escaping to the back nine or a quick weekend getaway.

“We are very pleased with this collection,” said Joe Pagani, CEO Bermuda Sands. “We  have added new styles and designs that appeal to a wide audience and highlight our capabilities as a leader in the leisure apparel space.”

Visit Bermuda Sands Apparel here:

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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