FJ Introduces New HYPERFLEX™ II: Performance Reimagined
FootJoy, the #1 Shoe in Golf, introduces HYPERFLEX™ II. Featuring a completely reimagined BioMorph exoskeleton upper designed to mimic the ligaments of the foot, HYPERFLEX II delivers lightweight support, cushioning and enhanced flexibility to elevate your game to its highest level.
HYPERFLEX II features a tight-knit, lightweight, soft, flexible, waterproof mesh upper, which allows for maximum comfort, breathability and flexibility. A newly designed FlexGrid 3.0 BioMorph upper pattern is fused to the underlying mesh. Designed to mimic and work in concert with the ligaments of the foot, the new BioMorph pattern allows for more natural movement and flexibility while walking and throughout the golf swing, yet still delivers the lateral stability needed.
“With the new Biomorph upper, our goal was to strike a balance between structure and flexibility and deliver those benefits in the exact locations they’re needed,” said Doug Robinson, VP of Golf Footwear WW. “We accomplished this by studying the physiology of the human foot and building an upper that worked in unison with the musculature and tendons of the foot to give the golfer a shoe that will move when they need it to and provide support when they need it.”
Since it’s inception, the HYPERFLEX family of golf shoes has been worn by several of the world’s best players, including newly crowned PGA Champion, Jimmy Walker. Rafa Cabrera Bello, Patton Kizzire, Daniel Summerhays, Joost Luiten, Jason Bohn, Graham Delaet, and Brendan Steele have also worn the shoes on the PGA and European Tours.
KEY FEATURES AND BENEFITS
· FlexGrid™ 3.0 BioMorph upper – The high-performance upper material defines the aesthetics of HYPERFLEX but also has a highly functional purpose. The soft and comfortable material helps to control the foot during the swing and retain its shape over time. Incorporates a breathable membrane that is guaranteed waterproof for two years.
· FineTunedFoam™ 2.0 – The inclusion of FTF 2.0 provides the exceptional comfort of HYPERFLEX II. The next-generation midsole, constructed of a softer and lighter EVA blend, delivers supercharged cushioning.
· O.P.S. ™ – Visible at the rear of the shoe, the Optimized Performance Stabilizer provides support and motion control towards the heel.
· N.E.O.™ – Next Evolutionary Outsole, equipped with ‘Tornado’ Cleats by SoftSpikes, has been specifically engineered with thin TPU that provides flexible-yet-durable underfoot traction elements that utilize the Fast-Twist® insert system.
AVAILABLE: August 22, 2016
STYLES: Silver, Red/White/Blue, Black
MSRP: $190
In addition, one style will be available 9/15/16 with the premium Boa Lacing System:
Blue/Silver
MSRP: $210
Mizuno unveils new JPX900 lineup of woods
Trio of new clubs showcases a scientifically crafted approach to excellence
Norcross, Ga. (Aug. 29, 2016) – Mizuno, a company long regarded for its excellence and innovation in iron performance, is challenging the status quo by investing the same level of attention and detail in its woods, beginning with the new JPX900 lineup of woods. The new JPX900 Driver, Fairway Wood and Hybrid are making a statement by showcasing the science-driven process of Mizuno to craft clubs that deliver unrivaled optimization, enhanced performance and better control.
“We want to not only be taken seriously, but to be respected in the wood category,” said Ryan Ellis, Associate Brand Manager – Golf. “We realized to do this that we had to change people’s perceptions of our performance, and it started with changing our approach to the design process. Our biggest problem was we were operating within our known possibilities. When we began designing the JPX900 woods we went to the table without any restraints in mind, especially cost, and looked at what mattered the most — performance. This pushed us beyond our known possibilities, creating an explosion of ideas, knowledge and technologies that have birthed a new beginning in the wood category for us. This not only changes the game for us now, but for the future as well. With the JPX900 woods, we are just getting started.”
The JPX900 Driver takes the success of the JPX850 and improves it on every front, from ball speed to forgiveness to adjustability. The new CORTECH face design is five grams lighter than the JPX850, freeing up discretionary weight while expanding the COR area to offer more forgiveness and ball speed retention on off-center hits.
Mizuno’s first-ever Infinite Fast Track uses a pair of eight-gram adjustable weights on an unbounded track, yielding unlimited settings to precisely dial in spin and vertical launch parameters. A pair of additional Fast Track ports in the toe and heel help to modify horizontal displacement and trajectory.
Understanding that performance starts with confidence, Mizuno developed the Visual Face Angle adjustor to enable customization of the desired face-angle orientation at address. By combining all of these features with the Quick Switch Hosel, which allows loft adjustments of +/- two degrees, the JPX900 Driver is scientifically crafted for optimization.
The JPX900 Fairway Wood also features Infinite Fast Track technology, making it the first-ever fairway wood with a front/back adjustable, sliding-weight system, putting the golfer in complete control of launch, height and spin. With a re-engineered compact head shape, the JPX900 Fairway Wood also employs the Shockwave Sole, pushing the center of gravity forward, enabling the clubhead to flex on impact to maximize distance, power and forgiveness. Offering unmatched control, the JPX900 Fairway Wood is scientifically crafted for performance.
The JPX900 Hybrid is the first Mizuno hybrid with adjustable loft settings. Equipped with a Quick Switch Hosel, for +/- two degrees of loft control, as well as re-engineered head dimensions, it provides a seamless and easy transition from woods to irons. The Shockwave Sole gives the club a front-weighted design that delivers higher ball speeds, lower spin and ease of launch, making it scientifically crafted for control.
To make sure every aspect of club performance is being maximized, Mizuno spared no expense by choosing high-end, aftermarket shafts to offer stock in each model. The JPX900 Driver and Fairway Wood come with tour-proven Fujikura Speeder Evolution II shafts ranging from light weight models, for slower swing speeds, to heavier, more stiff profile options for professional level swing speeds. The JPX900 Hybrid embodies the same philosophy with a hybrid-specific, highly regarded shaft in the Fujikura Pro Hybrid.
Connect with Mizuno on Facebook, Instagram and Twitter (@Golf_Mizuno) to keep up with product news, Tour updates and custom content and fitting tools.
Sun Mountain Golf Push Carts Improved for 2017
Missoula, Montana – Since ushering in the golf push cart movement in 1999 with the introduction of the Speed Cart; Sun Mountain has continually refined and improved its carts. New for 2017 are the three-wheeled Speed Cart GT and four-wheeled Micro-Cart GT. Notable updates include a redesigned bag support that more easily accommodates golf stand bags and a new collection of add-on accessories. These new carts will be in golf shops in September with a suggested retail price of $209.99 for Speed Cart GT and $199.99 for Micro-Cart GT. For the nearest Sun Mountain retailer call 800-227-9224 or visit www.sunmountain.com.
New for 2017, Speed Cart GT features a redesigned upper bag bracket to better hold golf stand bags plus top and bottom bungee straps to more securely hold the bag. The cart’s redesigned storage tray has a new mobile phone slot, a new drink holder, and an updated mesh basket. Speed Cart comes standard with an umbrella holder, scorecard holder, and padded storage tray.
Speed Cart GT folds down to W37” X H16” X D13” and weighs 17.25 lbs.
New on the Micro-Cart GT is a self-latching, lower bracket that clicks effortlessly into place when opening the cart and easily disengages when folding. An improved E-Z Latch on the upper bracket simplifies adjusting the handle height. Also new, is an upper bag bracket that has been redesigned to better hold stand bags. The new bracket also includes two bungee straps to more securely hold the golf bag. The front axle has also been improved with a no-tools-required system to extend the front axle by two inches to accommodate larger golf bags. The new Micro-Cart GT also offers an updated drink holder and new mesh basket to hold head covers, wind breakers, etc. Micro-Cart comes standard with an umbrella holder and a console with padded valuables compartment, magnetic scorecard holder, and pencil, ball, and tee holders.
Micro-Cart GT folds to: W27” X H17” X D13” and weighs 16.6 lbs.
There is also an ever growing collection of optional, add-on accessories including a water bottle cooler, range finder compartment, and cigar holder to go along with new cart covers and wheel covers.
For 30 years Sun Mountain has been a pioneer in the golf industry, revolutionizing golf bags, golf outerwear and golf carts. Sun Mountain’s many innovations, including the first lightweight golf bag and modern stand bag, have made it the top golf bag company in North America. Within golf outerwear, Sun Mountain redefined golf-specific performance first with the windshirt, then fleece, and again with its four-way stretch, waterproof, and breathable rainwear. The Sun Mountain Speed Cart® golf push cart transformed walking carts and created an entirely new category of golf products. Sun Mountain’s “Ahead of Time Design” motto drives the company to continually design and refine golf equipment. For the Sun Mountain retailer nearest you call 800-227-9224 or visit www.sunmountain.com.
Matt Meeker
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