Golf News – April 26, 2017


HUNTINGTON BEACH, CA – April 25, 2017 – SRIXON®, a global leader in high-performance golf equipment and a brand Dedicated to Improving Your Game, proudly announces that the 2017 Golf Digest Hot List has awarded a coveted Gold Medal to every Srixon golf ball model entered for testing.

That includes all five premium models in the current Srixon golf ball lineup:

  • The new Z-STAR and Z-STAR XV ($39.99/dozen), which earned “5 Stars” for Performance and “4.5 Stars” for Innovation and Feel.
  • The new Q-STAR TOUR ($29.99/dozen), which earned “5 Stars” for Performance, Innovation and Feel.
  • The Q-STAR ($24.99/dozen), which earned “4.5 Stars” for Performance and Feel.
  • The new Soft Feel ($19.99/dozen), which earned “5 Stars” for Feel.

Srixon is also the only brand on the 2017 Golf Digest Hot List with all three of the following achievements:

  • Five of its golf ball models recognized with Gold Medals.
  • Only Gold Medals for all of its golf ball entries.
  • A Gold Medal winner in all three award categories (“Over $35”, “$26 to $35”, “$25 and Under”).

“These incredible results from the Hot List show how strong the full lineup of Srixon golf balls is, with a high-performance model available for every type of player,” said Mike Powell, President of Sales & Marketing for Srixon/Cleveland Golf/XXIO, North America. “To have every one of our entries be recognized with Gold – five models in total – with at least one model in all three categories, this proves we have the most complete lineup of golf balls on the market today. Without question, Srixon delivers total performance.”

While world-class PGA TOUR professionals like Hideki Matsuyama (Z-STAR XV) and Russell Knox (Z-STAR) use Tour Performance offerings from Srixon, moderate swing speed amateurs and core recreational players can gain enhanced distance, accuracy and consistency in their games from playing lower-compression offerings like the all-new Q-STAR TOUR, the Q-STAR, and the new Soft Feel, also available in Soft Feel Lady.

New Callaway Customs Announced

Callaway Golf today announced the launch of their Callaway Customs program.  All of these Callaway Customs Options will be available for purchase as well starting today. This is the premier custom shop in the golf industry, and the new line of Callaway Customs includes our GBB Epic Drivers, Mack Daddy Forged Wedges, select golf balls, and great Callaway merchandise.

We initially launched Callaway Customs last year for our MD3 Milled Wedges, and are now greatly expanding the program. Here is the information of what we are introducing this week. The hi-res imagery in the attached helps to elaborate on how golfers can customize their equipment.

GBB Epic or GBB Epic Sub Zero
– Pricing: $550
– 8 color options
– 2 paintfill zones
– Includes Callaway Customs headcoverWedges
MD3 Milled and Mack Daddy Forged
– Pricing: +$15-$45 over standard wedge price
– Stamping options: 3 character stamping (basic), 10 character stamping (advanced), or scatter stamping
– Paintfill: 7 different areas, including weight portsGolf Ball
Pricing: Dependent on options
Chrome Soft, Supersoft, Superhot, Warbird
– 20 characters, 3 lines
– Alignment line and initials
– 10 character stamping
– 4 colors
– Custom numbers: (00-99)

Callaway Customs Merchandise
Mack Daddy Forged Belt
Callaway Customs Hats
(Pricing varies)

Callaway Customs Product Video:

Nippon Shaft Wins In China And Missouri

CARLSBAD, Calif. (April 24, 2017) – Two weeks after a victory at Augusta, Nippon Shaft recorded two more tour wins Sunday, at the European PGA Tour’s Shenzhen International in China and at the PGA TOUR Champions’ Bass Pro Shops Legends of Golf event in Missouri.

At the Genzon Golf Club in Shenzhen, China, the 31-year-old Austrian won on the first playoff hole after shooting 16-under par 272 in regulation using Nippon Shaft’s N.S.PRO MODUS3 Tour 120 X flex steel shafts in his irons. He shot 67-65-69-71 over four rounds and earned €437,017 ($474,045). It was his fourth European Tour victory and moved him to sixth in the Race to Dubai standings.

Meanwhile, at the two-man team event at the Top of the Rock par 3 course near Branson, N.S.PRO MODUS3 Tour 105 X flex steel shafts were in the irons and wedges of one member of the victorious team to earn $232,500.

“Nippon Shaft is very pleased that players of different ages and different places found that using Nippon Shaft products helped find success in some of the highest levels of competition in golf,” said Hiro Fukuda, Sales and Marketing for Nippon Shaft. “That this success comes just a couple of weeks after the success at Augusta makes us all the more proud.”

Matt Meeker
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