Golf News – April 14, 2017

Mizuno Bolsters Its Professional Roster

Mizuno continues momentum, Locks in game’s top talent

Norcross, Ga. (April 12, 2017) – Fueling its strong start in 2017, Mizuno is coming off a successful weekend at golf’s first major championship. Mizuno had nine players – including a pair of former champions – put their clubs in play last week in Augusta.

“We pride ourselves in making the best equipment in the world for dedicated athletes who push themselves to pursue better,” said Ryan Ellis, golf brand manager for Mizuno USA. “In this rapidly changing and opportunistic marketplace, we purposefully chose to expand our Tour presence with players that align to our brand values, in an effort to continue to drive our brand and business forward.”

Of those who have put Mizuno in play, five new golfers have agreed to become brand ambassadors. PGA TOUR players Jhonattan Vegas, Nick Watney and Lucas Glover join rising Web.com Tour stars Keith Mitchell and Seth Fair as the newest members of the Mizuno family. They join Luke Donald, Chris Wood, Adam Schenk and Stacy Lewis in giving Team Mizuno a formidable lineup.

Vegas, a native of Venezuela, has tallied five professional victories, including two on the PGA TOUR. Last year, he won the RBC Canadian Open to cement his status on the PGA TOUR for 2017, where he has compiled five Top 20 finishes this season.

Watney, a native of Sacramento, Calif., has 10 professional wins, including five on the PGA TOUR punctuated by the 2011 World Golf Championships-Cadillac Championship. Since putting Mizuno in the bag, Watney has pieced together an impressive run. He’s compiled consecutive Top 15 finishes at the Honda Classic and Valspar Championship.

Glover, who earned All-American honors at Clemson University, is a four-time winner on the PGA TOUR, including the 2009 U.S. Open. A native of Greenville, S.C., Glover has fought his way back onto the PGA TOUR with a strong finish to close out 2016. He recently earned a Top Five finish at the Arnold Palmer Invitational to keep his solid play going.

Mitchell, a former All-American at the University of Georgia, has emerged as one of the top young players on tour. Through March 19, he ranks in the Top 25 on the Web.com Tour money list. Mitchell made his PGA TOUR debut at the Valspar Championship where he finished T11 with a six-under 278.

Fair, a native of Indianapolis, has recently transitioned to full-time play on the Web.com Tour. In 2016, he competed on the Latin America Tour, finishing in the Top 10 on the tour’s money list thanks to five Top 10 finishes and eight Top 25 finishes overall.

Connect with Mizuno on Facebook, Instagram and Twitter (@Golf_Mizuno) to keep up with product news, Tour updates and custom content and fitting tools.

Lamkin Grips And Flat Cat® Golf Introduce The Flat Cat® Solution™ Putter Grip New Weighted Grip Technology Provides Golf’s First Answer For The “Yips”.

SAN DIEGO, CA, April 12, 2017- Lamkin Corporation – the original manufacturer of premium golf grips – has partnered with FLAT CAT® Golf to introduce the revolutionary FLAT CAT® Solution™ putter grip featuring a weighted grip technology specifically designed to help golfers who have a “yip” in their stroke.

The FLAT CAT® Solution™ by Lamkin features a unique shape and weighted stainless steel cone technology positioned optimally below the hands to help eliminate the “yips” and smooth out the stroke, allowing golfers at any skill level to improve their putting. This technology creates a smoother, more consistent, pendulum-like stroke and allows the putter to feel heavier and more stable without sacrificing feel.

“I really love the FLAT CAT Solution technology with the added weight built into the grip and placed closest to the club shaft,” said Bob Lamkin, President and CEO of Lamkin. “It is far more than just a grip, it is a putting solution that makes an immediate difference. I nearly gave up playing golf because of my putting problems. Using the weighted technology has renewed my passion for golf… that is a priceless gift!”

The FLAT CAT® Solution™ by Lamkin is designed with FLAT CAT’s patented FLAT 1™ grip technology that squares the hands and arms to the putter face to ensure a square face at impact. Each side of the FLAT CAT grip is in a parallel plane with the putter face, allowing every golfer to establish a personal feel with the face of their putter no matter what their putting style – traditional, left-hand low, saw, claw and more.

“The original FLAT CAT® putter grip was created to help golfers sink more putts, lower scores and enjoy the game more,” said Winston Breeden, CEO, Winston Products. ” The FLAT CAT® Solution™ by Lamkin takes it to the next level and transforms your current putter into a game improvement product that instantly gives you a smoother putting stroke, limits your 3-putts and even gets rid of your “yips” once and for all. We think it’s going to be a true game changer.”

In tests with SAM PuttLab, the world’s leading putting analysis system, the FLAT CAT® Solution™ was the only option that visibly, significantly and dramatically smoothed and improved the putting stokes of golfers suffering from the “yips”.

The FLAT CAT technology was developed in consultation with PGA Professional Mike Heisterkamp and longtime Whistling Straits and Pinehurst professional caddy Charlie Spain. FLAT CAT GOLF is owned by Make’em All, LLC, a division of Winston Products LLC. For more information visit FLATCATGOLF.com.

We Are Golf, Topgolf Extend Partnership For National Golf Day’s 10th Anniversary

Free lessons offered at Topgolf’s 28 venues on April 26

(ST. AUGUSTINE, Fla.) – WE ARE GOLF (WAG) – a coalition of the game’s leading associations and industry partners – will once again partner with Topgolf® for National Golf Day 2017, offering free golf lessons at the company’s 28 venues nationwide.

Taking place on Wednesday, April 26, Topgolf is attempting to set a company record for most golf lessons taught in one day. Any guest who visits a Topgolf venue on April 26 will receive a free five-minute lesson. Slow-motion video swing analysis through the Topgolf U instructional program is also available. Last year, Topgolf taught 2,251 free lessons.

“Topgolf has exhibited great interest in helping the golf industry with its growth of the game efforts, so partnering with them once again for National Golf Day is a natural as we celebrate the event’s 10th anniversary,” said Steve Mona, CEO of World Golf Foundation and administrator of WAG. “In the last decade, the awareness of National Golf Day has grown significantly and free lessons at Topgolf’s venues in major metropolitan areas will help us to continue reaching and engaging new audiences.”

Additionally, WE ARE GOLF will host its second annual “National Golf Day Launch Party” on Tuesday evening, April 25, at the Microsoft Innovation & Policy Center in Washington, D.C. Topgolf will serve as a partner, providing giveaways to attendees for its two area locations.

“Walk the tee line at Topgolf on any given day, and you’ll see someone picking up a golf club for the first time,” said Erik Anderson, Topgolf Entertainment Group Co-Chairman and CEO. “We are proud to foster a fun, non-intimidating environment to learn golf, and National Golf Day creates another opportunity for us to connect with our guests and show them that the game is a sport everyone can enjoy.”

To celebrate National Golf Day’s 10th anniversary, golf industry leaders will meet with Members of Congress, the Executive Branch and Federal agencies to discuss golf’s nearly $70 billion economy, $4 billion annual charitable impact and many environmental and fitness benefits. Throughout the day, participants will share stories about the game’s 15,000-plus diverse businesses, impact on one in 75 American jobs, tax revenue creation, tourism and ecological value.

National Golf Day 2016 was the most successful to date with over 120 scheduled Congressional meetings in one day. Globally, the #NGD16 Twitter campaign eclipsed 52 million impressions and reached 17.7 million accounts, including 4.4 million users in a one-hour span.

To join the conversation, visit the WE ARE GOLF social media hub. Use #NGD17 and @wearegolf on Facebook, Twitter and Instagram to show your support for the industry and share why golf is more than a game to you.

 

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Matt Meeker

Matt lives in sunny Orlando with his wife who allows his golf obsession to stretch the limits of normalcy. He's also a proud coach with The First Tee of Central Florida who loves teaching kids about golf and life skills.

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