PUMA GOLF INTRODUCES THE HELSINKI G TO THE FAIRWAY
Iconic Heritage Silhouette Fuses Sportstyle Legacy with Modern Course Performance
CARLSBAD, CA — PUMA Golf continues to push footwear style on the fairway by tapping into its legacy and re-introducing the Helsinki sneaker, now reimagined for golf. A bold crossover that brings a celebrated sportstyle design into the world of golf, this launch represents a major step in fusing sneaker culture and fashion-forward expression with technical performance that is crafted for today’s modern golfer.
The Helsinki G ($110) is available in five stylish colorways, each designed to make a statement and give golfers the freedom to showcase their personal sense of style on and off the course.
• PUMA WHITE / PUMA BLACK
• ASH GRAY / RUBY SHIMMER / FROSTED IVORY
• FROSTED IVORY / GREEN TERRAIN / LIGHT STRAW
• PUMA BLACK / PUMA WHITE / GUM
• REGAL BLUE / DEEP NAVY / GUM
“Golf is evolving — it’s becoming more expressive, more open, and more connected to broader culture than ever before,” said Shawn Koutahi, Director of Footwear at PUMA Golf. “We know there’s a huge appetite for timeless designs from legacy brands that cross into new spaces. We’ve seen the momentum and wanted to ensure PUMA was at the forefront of this movement by introducing a silhouette that moves seamlessly into golf, backed by purposeful innovation.”
The new shoe delivers premium performance through subtle but deliberate technical upgrades. A TPU-covered mesh upper paired with suede ensures waterproof protection while maintaining a clean, streetwear-inspired look. The Performance Rubber outsole was inspired by the original Helsinki but adapted with traction elements designed to perform on the course and transition smoothly to off-course lifestyle. The EVA midsole offers a modern update for enhanced comfort while mimicking a cut and buff aesthetic, blending contemporary performance with a heritage-inspired look.
Visit Puma Golf HERE
Club Champion Announces Limited-Time 20% Bonus On Gift Cards
WILLOWBROOK, IL – Just in time for Father’s Day, Club Champion, the world’s top golf club fitter, is making it easier than ever to give the golf-loving dads in your life something truly game-changing. From now through June 14, Club Champion is offering a 20% bonus card with every gift card purchase — the perfect way to upgrade Dad’s game with a custom club fitting experience.
Club Champion fits, sells, and builds custom golf clubs using more than 65 brands like Callaway, TaylorMade, PING, Titleist, Cobra, Fujikura, and Golf Pride. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level. Whether Dad’s a weekend warrior or a scratch golfer, a Club Champion fitting is the ultimate gift. Each gift card can be applied toward a fitting service or equipment purchase, and the 20% bonus card makes it an even greater value.
“Dads are notoriously hard to shop for, but if they golf, this is a no-brainer,” said Nick Sherburne, Club Champion founder. “A Club Champion fitting isn’t just a session — it’s a full experience with Tour-level technology, expert fitters, and access to the best equipment in the industry.”
Club Champion has been ranked by Golf Digest as one of the 100 Best Club Fitters twelve years running. The brand has a unique coupling system used to combine any head and shaft together, so golfers hit the precise combination to be custom built for them. They are the only fitter in the country to offer equipment options from over 65 brands at all locations.
Club Champion gift cards are available in various denominations and can be used at any of the brand’s locations nationwide. With over 140 fitting studios across the country, Club Champion offers state-of-the-art technology, expert fitters, and access to top golf brands to help players of all skill levels reach their full potential on the course.
Visit Club Champion HERE
Johnnie-O Debuts First Sunglass Line Ahead of Summer
Raleigh, NC – Johnnie-O, the premium apparel brand renowned for blending East Coast classics with West Coast casual, announces the launch of its first sunglass line. The new lineup features three styles – The Malibu, The Cypress, and The Cypress Polarized – available in a variety of colorways to suit a wide range of individual preferences.
Designed for performance and style, Johnnie-O’s sunglasses blend high-quality construction with fashionable eyewear aesthetics. Whether you’re on the golf course or enjoying a day outdoors, these sunglasses are crafted to move with you while keeping your look sharp. The sunglasses feature premium Zeiss lenses that provide 100% UV protection, a flexible, lightweight molded frame designed to flex without breaking, and a nose pad grip along with a no-slip fit on the sides to balance pressure and prevent slipping.
The Malibu design is notable for its classic silhouette, inspired by the style icons of the 1960s, and is available in four versatile colors: Tortoise, Light Beige, Silver, and Black. The Cypress features a sporty design, perfect for the golf course or a jog, and comes in a Tortoise finish. The Cypress Polarized glasses are offered in classic Black, providing a functional option ideal for reducing glare off water, whether at the beach or on the boat. Each style includes a foldable pyramid case for easy and organized storage.
Visit johnnie-O HERE
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