TaylorMade Golf Company Unveils Revolutionary New Driver Construction With SIM2, SIM2 Max And SIM2 Max•D
CARLSBAD, CA – TaylorMade Golf Company builds on its history of metalwood innovation and groundbreaking technologies with the all-new SIM2, SIM2 Max and SIM2 Max•D drivers.
With the original SIM, the company focused on reshaping the driver to deliver speed and aerodynamics at the most critical stage of the swing – those milliseconds right before impact. Embracing the evolution of design, now TaylorMade has reinvented the way drivers are constructed with an increased focus on enhanced forgiveness while maintaining speed and optimal launch conditions.
DRIVER RECONSTRUCTION
To unlock a new dimension of forgiveness, TaylorMade engineers were forced to completely rethink how drivers are built from the ground up. By fixating on the process and materials, they discovered a hidden key in the form of a new design called Forged Ring Construction. Utilizing a lightweight and high strength aluminum that’s precision milled, the adjoining feature unites the critical components of the driver head into a singular force.
As the defining component of SIM2, SIM2 Max and SIM2 Max•D, the forged aluminum ring is one of four crucial elements of the unique construction – each serving a vital function that allows the driver to be forgiving, fast and powerful. The other modules are the carbon crown, carbon sole and milled back face cup.
FULL CARBON CROWN AND SOLE
TaylorMade’s journey to SIM2 began with the lightweight carbon composite technology the company developed over the course of 15-plus years. The six-layer composite material, which was refined throughout the lifespan of the popular M series and SIM, is used on the crown of SIM2, SIM2 Max and SIM2 Max•D.
A new high-strength carbon was developed precisely for the sole and designed for enhanced durability in protection against damage from turf interaction and contact at high speeds. The nine-layers of advanced carbon span the entire sole while simultaneously shaping the asymmetric Inertia Generator, which is designed to produce faster club head speeds through precise geometry and aerodynamic analysis.
The expanded use of carbon saves a considerable amount of weight that’s been redeployed onto the Inertia Generator in the form of a heavy rear weight (16g SIM2, 24g SIM2 Max and 22g SIM2 Max•D). Placing this substantial weight low and back in the club moves the CG projection to center face, optimizes launch conditions and maximizes MOI – more commonly described as forgiveness.
The black satin carbon crown and contrasting chalk colorway help frame the ball at address and improve alignment. A high-gloss black carbon on the sole provides an eye-catching look and premium aesthetic when paired with blue accents from the aluminum ring.
MILLED BACK FACE CUP WITH AN INTELLIGENTLY OPTIMIZED SWEET SPOT
The milled back face cup is the only part of the driver head that’s crafted from titanium. The strong and resilient material facilitates energy transfer to encourage faster ball speeds. Behind the face, internal CNC milling varies face thickness and pinpoints performance where golfers need it the most.
Relying on the data used to develop Twist Face®, the company mapped the most common impact locations among golfers of all skill levels – which revealed a mis-hit pattern that extends from low heel to high toe. The milling process allows the company to precisely tune the thickness of the face to promote peak speed in those areas. This intelligently engineered sweet spot has an oval shape and stretches diagonally from the high toe toward the low heel. Ultimately, it results in a sweet spot that’s designed to capture more shots where golfers are more likely to hit it on the face.
In addition, a larger face size enhances forgiveness across the lineup of SIM2 drivers. SIM2 is 12% larger (vs. SIM), SIM2 Max is 5% larger (vs. SIM Max) and SIM2 Max•D is 5% larger (compared to SIM Max•D).
DRAW WITHOUT COMPROMISE
Historically, draw bias drivers have not been forgiving – as the higher CG needed to create the necessary spin led to a lower MOI. Company research indicates that design is counterintuitive. As you may expect, data suggest that high handicap players with severe right-miss tendencies gravitate to draw bias clubs. This group needs the forgiveness more than others.
That’s why TaylorMade has flipped this design convention on its head. SIM2 Max•D delivers powerful draw-bias with a level of MOI and forgiveness not before seen in a draw driver from TaylorMade. By shifting the entire asymmetric Inertia Generator towards the heel, engineers were able to obtain draw-bias properties while also keeping its full function of aerodynamics and forgiveness.
The new SIM2 Max•D was designed purely with the golfer in mind. We looked closely at data and trends to truly understand who needs a draw bias driver and why. From there we challenged the norms of driver engineering to create a finished product that fits the needs of a large part of the golfing world’s population.
PERFORMANCE COMPARISON – DIFFERENTIATING BETWEEN SIM2, SIM2 MAX AND SIM2 MAX•D
SIM2
Traditional driver designs come with a tradeoff, but TaylorMade journeyed beyond tradition to obtain power, speed and forgiveness in a low spin driver. The reconstructed SIM2 delivers high MOI properties with a heavy 16g steel weight positioned on the Inertia Generator. The TPS Front Weight is strategically located behind the face to encourage optimal launch with low spin characteristics, delivering complete performance that’s low on spin and high on forgiveness.
SIM2 Max
With an intense focus on speed and forgiveness, the SIM2 Max delivers high MOI properties with a heavy 24g tungsten weight positioned on the Inertia Generator. The TPS Front Weight is strategically located on the sole of the club to encourage the optimal mid-to-high launch with mid-to-low spin properties, delivering complete performance and max forgiveness.
SIM2 Max•D
Traditional draw-bias drivers come with a tradeoff, sacrificing forgiveness for a left-to-right ball flight. The all-new SIM2 Max•D features a repositioned Inertia Generator that’s closer to the heel, encouraging a heel CG that’s low and back for more forgiveness – designed to deliver a higher launch with the largest, most forgiving face in the SIM2 lineup. The end result, a draw-biased driver without compromise.
MySIM2 – A NEW LEVEL OF PERSONALIZED PERFORMANCE
Personalization is a defining factor for the modern golfer. From stamped wedges and putters to custom headcovers and embroidered bags, golfers at every level of the game want their equipment to make a statement about who they are on and off the golf course. With the all-new MySIM2 program, TaylorMade is providing golfers with a comprehensive online platform for designing drivers that fit their game and personal style.
With five different options for personalization including the forged aluminum ring, topline paint color and more, MySIM2 is the ultimate crossroads of personalization and performance.
It’s time for golfers to own their swing and make the clubs their own. Complete personalization offerings follow:
- Aluminum Ring – Color options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
- Topline Paint Color – Chalk or matte black.
- Crown Decals – Color options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
- Sole Decals – Color options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
- Face Pin – Color options include Red, Blue, Gold, Orange, Green, Silver, Black and Light Blue.
TaylorMade Golf Company Introduces The New Family Of SIM2 Fairways And Hybrids
CARLSBAD, CA – TaylorMade Golf, the industry leader in innovation and technology, today announced the all-new SIM2, SIM2 Max and SIM2 Max•D fairway woods. In addition, the company unveiled its expanded hybrid offerings with the Tour-inspired SIM2 Rescue and SIM2 Max Rescue.
SIM2 TITANIUM, SIM2 MAX AND SIM2 MAX•D FAIRWAYS
The resurgent momentum of V Steel™ propelled the original SIM fairways to reset industry standards. For 2021, TaylorMade focused on refining that breakthrough technology to drive center of gravity low to promote enhanced forgiveness and optimal launch conditions.
BUILDING ON THE BEST
Improving upon all the elements that made SIM fairways a leader in distance, TaylorMade added a new level of forgiveness in SIM2 Titanium, SIM2 Max and SIM2 Max•D fairways. Powered by the iconic V Steel design that promotes enhanced turf interaction and playability from various lies, improved weight distribution delivers pinpoint CG projection for optimal MOI and launch properties.
The more compact SIM2 Titanium fairway features a 170cc pear shaped head for a Tour-inspired look at address while still maintain a generous face size – combining properties of playability and forgiveness. It features a lightweight carbon construction with the revolutionary ZATECH Titanium Face and a heavy 80g steel sole weight. The strategically positioned weight creates an ultra-low CG that creates 5% greater MOI than its predecessor. With progressive face sizes for strategic forgiveness, the SIM2 Max fairway has a larger 190cc footprint and with a face constructed from strong C300 steel. Also featuring the reinvented V Steel for exceptional versatility from all lies, the SIM2 Max has refined weighting designed for forgiveness, higher launch and peak trajectories.
Using data collected during the development of Twist Face, which shows the correlation between handicap, mis-hit dispersion and the need for draw-bias equipment, the 195cc SIM2 Max•D has been optimized for forgiveness with the largest head and face area in the current family of fairways.
Matching the aesthetics of the SIM2 driver family, the carbon crown and contrasting chalk color help frame the ball at address and improve alignment.
SIM2 & SIM2 MAX RESCUES – THE LEGEND GROWS
The impact of the original SIM Max Rescue was felt at every level of the game, from the amateur ranks to the world’s best. Week in and week out, SIM Max Rescue was played on Tour with approximately a dozen of the breakthrough hybrids in play any given Sunday. It even accounted for wins with current World No. 1 Dustin Johnson winning the 2020 Travelers Championship in record-setting fashion with two SIM Max Rescues in his bag.
Building on that success, TaylorMade has expanded its hybrid offerings in 2021 to include the SIM2 Rescue and SIM2 Max Rescue. Fueled by the Tour pedigree of its predecessor, the SIM2 Rescue was designed with insights from Johnson, Rory McIlroy and more.
It offers a fast and sleek appearance that seamlessly transitions any golf bag from iron to metalwood. A compact players shape provides added versatility for the golfer who wants an iron-like ball flight and workability. A new leading edge design, sole geometry and optimized CG placement maintain the forgiveness of the original SIM Max Rescue – ultimately delivering the distance of a game improvement hybrid without sacrificing precision and control. It features a +/- 1.5° loft sleeve to further dial in performance.
Relying on the V Steel technology that revolutionized hybrid performance, the SIM2 Max Rescue brings Tour-validated results to golfers at every level. A more refined sole geometry redistributes weight for increased forgiveness while maintaining low CG properties.
The ultra-strong C300 Steel face delivers a powerful ball flight and when paired with Twist Face, the corrective face curvature that’s designed to give everyone straighter shots on mis-hits, golfers can expect better distance and accuracy more often.
TaylorMade Golf Company Announces SIM2 Max and SIM2 Max OS Irons – Delivering The Next Level Of Game Improvement Irons Through Cap Back Design
CARLSBAD, CA – TaylorMade Golf, the industry leader in innovation and technology, today announced SIM2 Max and SIM2 Max OS irons – utilizing the company’s all-new Cap Back™ Design and evolved ECHO® Damping System to deliver unparalleled performance and feel to the category of game improvement irons.
CAP BACK DESIGN, THE KEY TO UNLOCKING GREATER DISTANCE & SPEED
The industry leading performance found in the original SIM Max irons inspired the TaylorMade R&D team to ask the question: “What would happen if we supported the entire topline from heel to toe?” Enter Cap Back™ Design.
In developing this new iron construction, the company charted thousands of shots from players of every skill level – in the process identifying the most tightly clustered impact areas among solid strikes. Leveraging that data, engineers set out to expand the sweet spot to capture more of those shots, effectively pinpointing performance where golfers need it the most.
Cap Back Design proved to be the key to unlocking this new level of distance and performance. The strong, lightweight polymer material spanning the entire cavity helps to secure the topline and provides additional rigidity in the upper part of the face. It works in unison with the flexible Thru-Slot Speed Pocket™ to create a larger unsupported area of the face, which translates to improved flexibility engineered for increased ball speeds and distance. That added flexibility made it possible to deliver the larger, more intelligent sweet spot.
Beyond added distance and speed, Cap Back Design helped produce a higher MOI with increased clubhead stability at impact to discourage twisting, which allows the golfer to enjoy solid strikes more often. When paired with the ECHO® Damping System, the multi-faceted design helps to minimize unwanted vibrations that create the harsh feel associated with traditional distance irons. Producing the signature forged-like feel and sound of SIM irons.
Eclipsing the performance of conventional cavity backs, SIM2 Max and SIM2 Max OS provide a pathway to better forgiveness, distance and feel.
ENHANCING THE ECHO® DAMPING SYSTEM – ELEVATED FEEL, POWERFUL DISTANCE
Implementing Cap Back Design allowed TaylorMade engineers to redesign the ECHO® Damping System – which features a more concentrated HYBRAR material in SIM2 Max and Max OS irons. This super flexible insert stretches from heel to toe and is completely encapsulated. The softer polymer blend utilizes multiple contact points across the face to channel away vibrations, further contributing to the forged-like feel while still promoting maximum face flex.
EVERY IRON ENGINEERED FOR ACCURACY & FORGIVENESS
The new intelligently designed sweet spot is strategically positioned to capture the most common impact points, delivering explosive ball speeds and consistency where golfers need it the most. While that added forgiveness is fueled by Cap Back Design, the proven performance of Progressive ICT continues to enhance accuracy throughout the set.
Most game improvement irons have an inherent right-bias, which is why many equipment makers resort to heavy offset to counterbalance the effect. With SIM2 Max and Max OS, however, Progressive ICT gradually shifts the sweet spot toe-ward in long irons to promote a neutral ball flight while also delivering corrective performance on the common right miss.
An array of technologies, such as a fluted hosel, 360° undercut and an ultra-thin face, work in harmony to deliver a low CG that’s engineered to produce a high penetrating ball flight.
SIM2 MAX OS – OVERSIZED FOR MORE STABILITY
Equipped with the same technologies that power SIM2 Max but bundled into a low CG oversized package, SIM2 Max OS is the longest and most stable iron in the current TaylorMade family. It features a wider sole, stronger lofts and accentuated draw-bias in comparison to SIM2 Max.
Visit TaylorMade Golf HERE
Michael Feland
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