Club Champion Launches New Website, Putting the Complete Custom Club Experience Front and Center
Redesigned digital experience helps golfers of every skill level understand why a precise fitting, expert craftsmanship, and an exact-specification build are essential to better performance.
WILLOWBROOK, IL – Club Champion, the world’s leading custom golf club fitter, has launched its newly redesigned website, delivering a more intuitive, educational, and personalized digital experience that reflects what makes the company different: a complete, Tour-level fitting and club-building process designed to help everyday golfers achieve measurable improvements on the course.
The new website, available at www.clubchampion.com, represents more than a visual refresh. It is designed to address one of the biggest misconceptions in custom golf equipment: that all club fittings, and the clubs that follow them, are created equal.
BECAUSE A GREAT FITTING IS ONLY HALF THE EQUATION
For years, golfers have increasingly recognized the importance of custom club fitting. But what many still don’t understand is that identifying the right equipment is only the beginning. A fitting determines the precise combination of clubhead, shaft, length, loft, lie, swingweight, and other specifications that can optimize a golfer’s performance. But those results depend on the equipment being built to match those exact specifications. Even the most advanced fitting loses much of its value if the clubs delivered to the golfer don’t accurately replicate what produced the results during the fitting.
Club Champion’s approach is different.
By combining Tour-level fitting technology, brand-agnostic equipment selection, expert Master Fitters, and precision custom club building, Club Champion delivers a complete solution from the first swing in the fitting bay to the final club placed in the golfer’s hands.
“I think one of the biggest misconceptions in golf is that a fitting is a fitting,” said Nick Sherburne, Founder and Chief Operating Officer of Club Champion. “A great fitting is incredibly important, but it’s only half the equation. If we find a combination that produces better results and then the clubs aren’t built to those exact specifications, what was the point? You haven’t truly delivered what the golfer was fit into.”
TOUR-LEVEL PRECISION. BUILT FOR EVERY GOLFER.
At Club Champion, the fitting and building processes are designed to work together. Master Fitters use advanced Trackman launch monitor technology, 65,000 plus equipment combinations, and proprietary AI-powered fitting tool to identify the optimal equipment for each golfer’s individual swing. From there, Club Champion’s custom club builders work to replicate the exact specifications identified during the fitting, using calibrated equipment from the studios, precision measurements, and specialized processes that support consistency and performance. The result is an experience designed to eliminate the disconnect between the club a golfer tests and the club they ultimately take to the course.
A DIFFERENT DIGITAL JOURNEY FOR EVERY GOLFER
Beyond showcasing Club Champion’s complete fitting and building process, the new website was developed around a simple belief: every golfer should feel comfortable exploring the benefits of custom fitting, regardless of experience or ability. For knowledgeable golfers who already understand custom equipment and know exactly what they want, the website provides a streamlined path to explore services, find a location, and book an appointment. For golfers who are newer to custom fitting, the experience takes a more educational approach, helping them understand the process, the technology, the craftsmanship, and the potential benefits before making a decision.
The goal is to remove intimidation, not create it.
“We fit golfers of all abilities, but we also understand that not everyone comes to us with the same level of knowledge,” said Sherburne. “Some golfers know exactly what shaft they want to test and just need to book an appointment. Others have never been fit before and may not even know what questions to ask. Both deserve a great experience.”
EDUCATION BEFORE THE APPOINTMENT. CONFIDENCE AFTER THE FITTING.
Education is a central focus of the redesigned experience. The website places greater emphasis on explaining how custom fitting works, why equipment specifications matter, what separates precision club building from standard assembly, and how the complete process can translate into meaningful performance gains. Rather than assuming golfers already understand the technical side of the game, Club Champion aims to make complex concepts approachable, relevant, and useful. The experience reinforces that custom fitting isn’t reserved for elite players or low-handicap golfers. It is for anyone who wants to get more out of their game.
MORE THAN A WEBSITE. A BETTER WAY TO UNDERSTAND CLUB CHAMPION.
The redesigned website reflects Club Champion’s continued commitment to making Tour-level fitting and custom club craftsmanship accessible to golfers of all skill levels. It also reinforces a fundamental distinction in the custom equipment market: the best results come when the fitting, equipment selection, and final build are treated as one connected process. Golfers can explore the new experience, learn about Club Champion’s fitting and building process, and book an appointment at the Club Champion website.
Vsiit Club Champion HERE
L.A.B. Golf Introduces MEZZ.2i, Refining an Icon That Helped Drive Zero Torque Revolution
The First MEZZ Refresh in More Than Four Years Delivers a More Refined Shape, Improved Feel, and Dual Ball Pickup Options
CRESWELL, OR – L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, today introduced MEZZ.2i, the fi rst refresh of its MEZZ putter in more than four years. Building on the legacy of MEZZ.1, MEZZ.2i improves on the original with a more refi ned shape, enhanced feel, and two ways to pick up the ball.
MEZZ.2i brings together Tour-proven design principles and thoughtful refinements across its shape, feel, and performance. The result is a fanged mid-mallet that maintains the stability and face control golfers expect from L.A.B. Golf while improving the forgiveness and overall playability.
“The original MEZZ played a pivotal role in establishing L.A.B. Golf’s presence on Tour. With MEZZ.2i, we wanted to honor that legacy while applying everything we’ve learned over the past five years,” said Cameron Day, SVP of Product at L.A.B. Golf. “Rather than reinventing what already worked, we focused on making every detail better. From mass distribution and stability to how the putter sits, launches, and ultimately performs, every refinement was informed by years of testing and Tour feedback. MEZZ.2i is the culmination of that experience—a familiar design, fundamentally improved.”
Milled from 6061 aluminum and featuring a deep fly-milled 303 stainless-steel insert, MEZZ.2i delivers a soft yet responsive feel at impact. Optimized mass properties and refined sole geometry further enhance the design, while expanded alignment options help golfers aim with confidence. The putter also introduces dual ball pickup options, adding convenience to a design built around performance.
MEZZ.2i is built around L.A.B. Golf’s Lie Angle Balance technology, engineered to keep the putter face square to the intended path by eliminating torque. This design helps golfers reduce unwanted face rotation and putt with greater consistency.
Used in more than 1,100 professional events, MEZZ.1 has remained in play years after its introduction, underscoring the lasting appeal of its design. With MEZZ.2i, L.A.B. Golf applies the same commitment to performance-driven engineering that has guided its newer designs, incorporating Tour data and player feedback to evolve an established favorite.
MEZZ.2i offers L.A.B. Golf’s industry-leading customization including lie angle, length, weight, shaft, grip, color, and alignment options designed to help golfers find a setup that fits their stroke and visual preference. As with all L.A.B. putters, every MEZZ.2i is hand-balanced and assembled, passing through up to 10 different stages of craftsmanship before reaching the end of the production process.
MEZZ.2i is available now at L.A.B. Golf’s official website, with Stock models priced at $499 and Custom models starting at $599. The putter will be available through retail partners starting November 17.
Visit L.A.B. Golf HERE
Sun Day Red Tigris Slamus Debuts to Commemorate Tiger Slam
Twenty-five years ago, the impossible became inevitable.
SAN CLEMENTE, CA – Four consecutive major championships. Four different courses. Four moments that redefined what one athlete could achieve when preparation meets opportunity.
The “Tiger Slam” was more than holding all four major trophies simultaneously, it was also about the relentless preparation between them. The details studied off the course. The course strategies are refined on practice ranges. The mental fortitude tested under major championship pressure.
This collection honors those 294 days that changed golf forever. Each piece carries the DNA of that historic achievement—the precision in Pebble Beach, the strategy in St. Andrews, the focus in Louisville, the creativity in Augusta.
The new drop looks back even further. The First One Polo was inspired by a print Tiger wore before a single major was his — a reminder that the Tiger Slam was built long before it was won. That same print inspired the tonal palette running through the collection’s new pieces and collaboration with VESSEL Golf: a staff bag and 4 way bag built for tour-level demands, headcovers and a backpack finished with the same obsessive detail, a new chainstitch colorway, and wool hats carrying the Tigris Slamus emblem.
Premium materials engineered for peak performance. Design refined through the same obsessive attention to detail that produced the greatest winning streak in modern golf.
For those who understand that greatness isn’t a moment. It’s a mindset.
First One Polo
A recreation of a Tiger Wood’s polo worn at his very first trip to Augusta.
- In 1995, an amateur Tiger Woods, then a 19 year old freshman at Stanford University, played his very first Major at Augusta. Coming off a second USGA amateur championship, and his fifth USGA consecutive championship, he arrived with his legend already building. Just 6 years later he would complete the ‘Tiger Slam’ at this very event, now the 25th anniversary of this historic accomplishment. To celebrate, this unique polo, named ‘The First One’, was worn in his second round of that first 1995 appearance. It is comprised of 9 unique art panels put together, printed across a cooling micro-pique performance fabric, has the original soft knit collar, and comes in only one OG colorway. It’s an homage to the greatest golfer we’ve seen, only a limited number of these shirts produced.
Youth The First One Polo
Inspired by a polo worn by Tiger Woods at his very first Major in Augusta, in youth sizing.
- In 1995, an amateur Tiger Woods, then a 19 year old freshman at Stanford University, played his very first Major in Augusta. Coming off a second USGA amateur championship, and his fifth USGA consecutive championship, he arrived with his legend already building. Just 6 years later he would complete the ‘Tiger Slam’ at this very event, now the 25th anniversary of this historic accomplishment. To celebrate his accomplishment, this unique print, named ‘The First One’, pays homage to the shirt worn in his second round of that first 1995 appearance. It is comprised of 9 unique art panels put together, printed across a cooling micro-pique performance fabric, has a soft knit collar, and comes in only one OG colorway. It’s an homage to the greatest golfer we’ve seen, with only a limited number of these shirts produced in youth sizing.
Tigris Slamus Wool Hat
A 100% wool 6 panel hat, with a commemorative crest, produced in celebration of the 25th anniversary of the ‘Tiger Slam’ accomplishment.
- An elevated 6 panel unstructured hat, produced using a weather resistant 100% wool seasonal fabric. This hat compliments the full range of ‘Tiger Slam’ anniversary product, using a custom felt/high density combination front patch, a commemorative 25th anniversary internal label and taping, and full leather adjustable rear strap. This hat is one of the most beautiful iterations of our core range ever produced.
The First One 4 Way Bag
A 25th anniversary ‘Tiger Slam’ edition 4 way stand bag, built on Vessel Golf’s Lux platform, with a unique print inspired by Tiger’s very first 1995 appearance in Augusta.
- In 1995, an amateur Tiger Woods, then a 19 year old freshman at Stanford University, played his very first Major in Augusta. Coming off a second USGA amateur championship, and his fifth USGA consecutive championship, he arrived with his legend already building. Just 6 years later he would complete the ‘Tiger Slam’ at this very event, now the 25th anniversary of this historic accomplishment. To celebrate his accomplishment, this unique print, named ‘The First One’, pays homage to the shirt he wore in his second round of that first 1995 appearance. It is comprised of 9 unique art panels put together, printed atop a black PU leather fabric, using Vessel Golf’s 4 way Lux stand bag, and comes in only one OG colorway. It’s an homage to the greatest golfer we’ve seen, only a limited number of these bags produced.
Sun Day Red x Vessel Tigris Slamus Staff Bag
In commemoration of the greatest achievement in golf, we crafted a limited run Tiger Slam Staff Bag, in collaboration with Vessel Golf, to tell the story from start to finish.
- In 1995, an amateur Tiger Woods, then a 19 year old freshman at Stanford University, played his very first Major at Augusta. Coming off a second USGA amateur championship, and his fifth USGA consecutive championship, he arrived with his legend already building. Just 6 years later he would complete the ‘Tiger Slam’ at this very event, now the 25th anniversary of this historic accomplishment. To celebrate, this unique print, named ‘The First One’, is a recreation of the shirt he wore in his second round of that first 1995 appearance. It is comprised of 9 unique art panels put together, printed atop a black PU leather fabric, using Vessel Golf’s 4 way Lux stand bag, and comes in only one OG colorway. It’s an homage to the greatest golfer we’ve seen, only a limited number of these bags produced.
Tigris Slamus Driver Pom
Special edition Driver Knit headcover produced in celebration of the 25th Anniversary Tiger Slam.
- In support of our 25th anniversary celebration of the Tiger Slam event, we produced these vintage knit headcovers in 100% wool, featuring our limited Tiger Slam crest. The driver has the unique tassled pom style, fits today’s oversize driver heads, and features 4 stripes down the shaft to highlight each one of the majors. Only a small limited quantity available.
Tigris Slamus Fairway Pom
Special edition Fairway Knit headcover produced in celebration of the 25th Anniversary Tiger Slam.
- In support of our 25th anniversary celebration of the Tiger Slam event, we produced these vintage knit headcovers in 100% wool, featuring our limited Tiger Slam crest. The fairway has the unique tassled pom style, fits both 3 and 5 wood metalwoods, and features our limited Tiger Slam embroidered crest. Only a small limited quantity available.
Tigris Slamus Utility Pom
Special edition Utility Knit headcover produced in celebration of the 25th Anniversary Tiger Slam.
- In support of our 25th anniversary celebration of the Tiger Slam event, we produced these vintage knit headcovers in 100% wool, featuring our limited Tiger Slam crest. The Utility size has the unique tassled pom style, fits both Rescue™ and utility metalwoods and features our embroidered Tiger Slam Crest. Only a small limited quantity available.
Additional items debuting on November 12th include:
- Tigris Slamus Signature Backpack
- Tigris Slamus Wallet
- Tigris Slamus Ball Marker
Visit Sun Day Red HERE
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