PING G410 drivers with movable-weight technology
Significant advancements in custom fitting while delivering golfers the highest MOI’s and ball speeds available highlight the new PING G410 Plus and G410 SFT drivers. The multi-material drivers are available for pre-order today, and custom fitting at authorized PING golf shops around the world beginning in mid-February.
In the G410 Plus model, three positions (Draw, Neutral, Fade) for the ultra-high density tungsten back weight shift the center of gravity (CG) location by 1/10″ in each direction from neutral to influence left or right shot direction approximately 10 yards (20 yards of correction between Draw and Fade settings). By positioning the weight on the extreme boundary of the clubhead, the moment of inertia increases compared to the original G400 driver – ensuring golfers enjoy the added ball speed and forgiveness required to hit their tee shots longer and straighter.
The G410 SFT (Straight Flight Technology) model is engineered with a fixed ultra-high density tungsten weight positioned on the clubhead’s extreme perimeter and 50% more heel-side CG than its predecessor to ensure straighter ball flights. A lighter swingweight (D1) further influences direction by helping square the face at impact.
Dragonfly Technology Inside
A new “creased crown” design provides stiffening properties and combines with patented Dragonfly Technology on the inside to create an ultra-thin crown structure, which saves weight for optimizing the CG location and increasing forgiveness. Together with more aggressive and efficient Turbulator Technology, the 455cc head’s crown design provides a clean, powerful and faster look at address while making alignment nearly effortless.
Forged, T9S+ Face
The unique forging and patented heat-treatment process of the T9S+ face powers a thinner, hotter impact area that is precision machined to elevate ball speed across the entire face for more flexing and faster ball speeds. The forged face and the internal geometry of the head are instrumental in producing the powerful feel and sound of the driver.
Trajectory Tuning 2.0
The new, patented lightweight and aerodynamic adjustable hosel expands from five to eight settings, offering loft (0, +1⁰, +1.5⁰, -1⁰, -1.5⁰) and lie adjustments (including up to 3⁰ flatter than standard) to optimize ball flight.
New Counter-Balanced Shaft Technology
Continuing PING’s commitment to optimizing the entire club system, the engineering team developed the next generation of the Alta CB (counter balanced) shaft as the proprietary option in the G410 driver. The higher-launching, lightweight Alta CB Red 55 is engineered with an eight-gram counterweight in the grip end of the shaft, shifting the CG higher and allowing for more head weight to increase energy transfer and momentum – resulting in more ball speed and greater forgiveness. The high-performance PING Tour 65 & 75 (lower launch, low spin, stable feel), Project X EvenFlow Black 75 (low launch, low spin) and Mitsubishi Tensei™ CK Orange 60 (mid-launch angle, low spin) are available at no upcharge and ensure a shaft-fitting option to match the launch conditions of all golfers.
PING G410 fairway woods, hybrids and crossovers
With an emphasis on speed-generating face technology, maximized MOI’s and added adjustability, PING today introduced the G410 fairway woods, hybrids and crossovers to ensure golfers have multiple options to properly gap their sets. The new custom-fit, custom-built equipment is available for pre-order at authorized PING golf shops around the world beginning today.
Powered by a forged, maraging-steel face, the G410 fairway woods are engineered to launch the ball easily and deliver faster ball speeds on a penetrating trajectory that maximizes distance. PING engineers positioned the low-back CG slightly forward of the G400 model to deliver more energy from the shallower face while providing greater stability. Eight fitting positions in the new lightweight, aerodynamic hosel sleeve enable golfers to tune their trajectories through loft and lie adjustments. Three models (Std., SFT and LST) ensure an option to fit every golfer.
Our first-ever adjustable hybrid allows golfers to customize their ball flight eight different ways through loft (+- 1.5˚) and lie combinations for consistently better results. Thinner and more flexible, the maraging-steel face generates faster ball speeds and higher launch. A larger profile and high-density back weight provide added stability and elevate MOI for more forgiveness.
PING G410 iron, more compact distance model
Ensuring the distance demands of today’s golfer while advancing PING’s reputation for making the most-forgiving irons available, PING introduced the G410 iron today, a high-performance game-improvement model in a compact design.
The multi-material iron is available for pre-order and custom fitting at authorized PING golf shops around the world beginning today.
PING’s engineering team created a face and cavity structure in the G410 iron that delivers faster ball speeds and saves weight to expand the perimeter weighting. The additional weight savings are concentrated in the toe and hosel to achieve an 8% increase in the moment of inertia (MOI) for more forgiveness and consistency.
The more flexible, free-moving face amplifies ball speeds for greater distance and higher max height, allowing golfers to hit less club into the green with the control and precision to hold the putting surface. This is achieved by de-coupling the weighting structure from the face to create a larger flexing zone, which performs like a hinge to launch the ball faster and higher with consistency and predictability. The next generation of COR-Eye technology powers the performance in conjunction with the cascading sole design and deep top-rail undercut.
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Michael Feland
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