Golf News – July 9, 2021

PXG Reintroduces Coveted Xtreme Dark Finish

Scottsdale, AZ – PXG, the global golf research and development powerhouse, has introduced an optional matte-black finish to its flagship PXG 0311 GEN4 Irons lineup. The new Xtreme Dark finish features a black diamond-like carbon (DLC) coating that is engineered for performance.

“We’re taking our game-changing GEN4 Irons through a stunning transformation with PXG’s Xtreme Dark finish,” said PXG founder and CEO Bob Parsons. “Not only is it extremely durable, but also drop-dead sexy and will have your fellow golfers drooling with envy.”

Accomplished through a cutting-edge, three-layer ionization process, DLC is a hard, graphite-like, carbon-based coating that is applied to the outside of the clubhead. The coating has been used in a variety of high-wear resistance technologies, including fuel injection systems, and is known for its incredible durability. On PXG irons, this application produces a sleek look that significantly extends the lifetime of the Xtreme Dark finish.

Originally introduced in the GEN1 series, and also available in the company’s GEN2 Irons, the wildly popular finish has been reintroduced based on customer input. The Xtreme Dark finish is now available for all models – Xtreme Performance (XP), Players (P), and Tour (T) – in the PXG 0311 GEN4 Irons lineup.

PXG’s GEN4 Irons are powered by the company’s proprietary XCOR Technology. The result of a multi-year research and development project, XCOR Technology features an incredibly soft and highly compressible material that delivers added face movement and provides an enormous sweet spot. Each iron is five-times forged and designed with an ultra-thin face to boost forgiveness, deliver explosive distance, and provide golfers with incredible sound and feel.


FlightScope Named Official Launch Monitor of the AJGA

ORLANDO, FL – FlightScope – global leader in tracking and analyzing sports performance data – has been named the official launch monitor of the AJGA in a multi-year partnership that will see the company provide the top young golfers in the world a variety of tools to better understand their own performance through data and video capture at all AJGA events.

AJGA members may test FlightScope’s portable Mevo+ launch monitor on-site at more than 100 events throughout the year, as well as the premium X3 launch monitor (used by Bryson DeChambeau and Bubba Watson among others) at select invitationals. Junior Plus Members can record swing metrics and HD video and upload the data into their AJGA Player Center, a virtual dashboard shared with college coaches through AJGA recruiting profiles. This provides AJGA athletes new levels of visibility with actively recruiting coaches.

All AJGA tournaments will feature a three-shot FlightScope skills challenge contested on the driving range. Weekly winners who receive an invitation to the Rolex Tournament of Champions automatically qualify to compete in a year-end skills challenge at PGA National, home of the PGA TOUR’s Honda Classic.   

The two organizations have enjoyed a strong relationship and a part of the official partnership includes AGJA members getting special pricing on FlightScope’s range of products, including the aforementioned X3 and Mevo+.

Introduced in 2020, the Mevo+ is a portable launch monitor purposefully-engineered to meet the needs of both avid golfers and players seeking entertainment. The unit works indoors and outdoors and accurately tracks a wide array of data, as well as providing simulations of golf courses and other gamification elements. It uses 3D Doppler Tracking Radar technology to accurately measure 16 data parameters, including: carry distance, ball and club head speed, smash factor, spin rate, spin axis, spin loft, angle of attack, horizontal and vertical launch angle, lateral landing, roll and total distance, shot type, apex height and flight time.

FlightScope’s X3 tracking technology provides several world first benefits to players and instructors, including its ‘Fusion Tracking,’ a combination of 3D tracking and image processing creating unmatched performance data. Newly upgraded software features include Environmental Optimizer technology, another world first which enables players to plan and prepare for specific tournament conditions, without having to leave their home course. FlightScope’s MultiCam App allows golfers to automatically record and sync data from multiple cameras for instant on-screen review.

Visit FlightScope HERE

Michael Feland
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