Golf News – October 8, 2014

Golf News – October 8, 2014

Callaway Golf Introduces Big Bertha 815 Line

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Big Bertha Alpha 815

The Big Bertha Alpha 815 ushers in a brand new driver category: low spin with forgiveness. Built from a deep lineup of our best materials, it doesn’t compromise. Instead of making you choose between the distance and performance that comes with low spin or the forgiveness you need to hit it straight, it gives you both in one club.

You get high speeds where you normally hit the ball thanks to the Gravity Core that helps lower CG. And we add to that low spin with RMOTO Technology for a lighter, thinner face that creates more efficient energy transfer, high ball speed and is also very forgiving with adjustability. The distance is there, the playability is there and all the multi-material technology makes this a performance driver that most golfers can and should play.

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Big Bertha Double Black Diamond

Big Bertha Double Black Diamond is our “experts only” driver, the perfect choice if you need ultra low spin to maximize your distance. It’s made for players who hit the ball in the center of the face most of the time.

The face is lighter from RMOTO technology, and we use that leftover weight to move the CG low to reduce spin while also improving stability on mishits. In the Double Black Diamond, we’ve also added a taller Gravity Core so you can finely tune your spin and launch conditions. And the crown and shape of the deeper face is exactly what better players want to see.

If you’re good enough to play our lowest spinning driver, you’re going to get all the distance that goes with it.

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Wilson Staff Set For January 2015 Release Of Its Next Generation In Distance Woods: New D200 Superlight

CHICAGO, October 6, 2014 – The new D200™ family from Wilson Staff, designed for the Distance player seeking distance and accuracy, blends The Right Light technology™ with other groundbreaking club head technologies.

Each of the clubs in the new D200 family embodies The Right Light™ technology, which optimally positions limited available mass to create a powerful, balanced, solid-feeling and sounding golf club. Wilson Staff research and testing shows that players of all calibers benefit from swinging lighter clubs because they apply the same amount of effort, but achieve greater distances due to increased club head and ball speeds.

“For us, it’s not just about being lightweight,” explains Michael Vrska, Global Director of Innovation. “The challenge with engineering The Right Light is optimizing the limited available mass for proper distribution among the head, shaft and grip to achieve the best performance for each club. Using our research from the predecessor D100 family, we continued to innovate The Right Light and fuse it with other advanced technologies, like adjustability in the new D200 driver.”

D200 Drivers (MAP: $299.99)
With a total mass of just 268 grams, the D200 driver is one of the lightest and fastest adjustable drivers on the market.

• Reactive Face Technology increases the size of the face to provide more forgiveness on heel and toe impacts and increased MOI, and decreases the thickness around the lower half of the face to increase ball velocities on mishits.
• A chemically-etched crown reduces weight and increases the thickness toward the face for structural support and durability.
• Each 6-way adjustable hosel features three loft and three draw settings to optimize both launch angle and left-to-right ball flight. 9.0o, 10.5o and 13.0o models are available in right hand and the 10.5 o head is available in left hand.
• SuperLight™ technology (achieved with a 189-gram head, a 44-gram UST Elements Chrome shaft and a 25-gram Golf Pride Tour 25 grip) allows golfers to increase club head speed for maximum distance.
• The Right Light™ technology, achieved through optimizing the distribution of the driver’s limited available mass with a chemically-etched crown and a thin variable face, allows golfers to swing even faster with the same effort.

D200 Fairway Woods (MAP: $249.99)
Maximum distance from the tee, fairway or rough can be obtained by the Carpenter Custom 455 maraging steel face insert combined with The Right Light technology.
• The premium Carpenter Custom 455 maraging stainless steel face insert creates a thin, hot, high CT face for increased ball speeds and longer distances.
• An increase in face area, especially in the heel and toe areas, promotes forgiveness and improved ball speeds on off-center hits.
• Rounded sole designs yield versatility from all playing conditions.
• 3- (15.0o), 5- (18.0o) and 7-wood (21.0o) models are available in right hand and 3- (15.0o) and 5-wood (18.0o) models are available in left hand.
• SuperLight technology (achieved with a 49-gram UST Elements Chrome shaft and a 25-gram Golf Pride Tour 25 grip) allows golfers to increase club head speed for maximum distance.
• The Right Light technology, achieved through optimizing the distribution of the fairway wood’s limited available mass with a thin variable face, allows golfers to swing even faster with the same effort.

D200 Hybrids (MAP: $179.99)
Maximum distance and versatility can be obtained by the Carpenter Custom 455 maraging steel face design combined with The Right Light technology.

• The premium Carpenter Custom 455 maraging stainless steel face insert creates a thin, hot, high CT face for increased ball speeds and longer distances.
• An increase in face area, especially near the toe, promotes forgiveness and improved ball speeds on off-center hits.
• Larger volume on stronger lofted heads provides forgiveness on longer shots.
• More bulge (face curvature) in stronger-lofted heads transitions to flatter faces on weaker-lofted heads provide optimal gear effect and accuracy.
• Multiple stock loft options perfectly distance-gap the set through custom fitting.
• 2- (17 o), 3- (19.0 o), 4- (21.0 o), 5- (23.0 o), 6- (25.0 o) and 7-hybrid (27.0o) models are available in right hand and 3- (19.0 o), 4- (21.0 o) and 5-hybrid (23.0 o) models are available in left hand.
• A 54-gram UST Elements Chrome shaft and a 25-gram Golf Pride Tour 25 grip allow golfers to increase club head speed for maximum distance.
• The Right Light technology, achieved through optimizing the distribution of the hybrid’s limited available weight with a thin variable face, allows golfers to swing even faster with the same effort.

D200 Irons (MAP: $599.99 steel | $699.99 graphite)
Headlined by a new innovation called Speed Sole Technology™, a thin face-to-sole transition allows the D200s to create driver-like CTs.

• Speed Sole Technology creates a thin face-to-sole transition, yielding a 234 CT and an increase in ball speed.
• Weight savings from the face and sole is redistributed to the heel and toe weight pods for increased MOI and forgiveness.
• Set makeup consists of 4-PW/GW steel (R- and S- flex) or graphite (A-, R- and S- flexes) available in both right and left hand.
• A 59-gram UST Elements Chrome graphite shaft or an 85-gram True Temper SL85 steel shaft allow golfers to increase club head speed for maximum distance.
• The Right Light technology, achieved through the redistribution of mass to heel and toe weight pods, allows golfers to make a balanced, solid-feeling swing.

UST Elements Chrome Shaft Technology
The technologies within the UST Elements Chrome woods, hybrid and iron shafts produce distance and accuracy for each club.

• State-of-the-art carbon fiber features high end, mirror finish ion plating from the mid-section to the tip end to provide a premium look and performance.
• Recoil Technology optimizes the spring effect and promotes the most efficient energy transfer from butt to tip to maximize ball speed and reduce ball dispersion.
• Variable Wall Thickness technology creates layers of graphite in each section of the shaft that vary for enhanced feel and better control and accuracy.
• All shafts are available in A-, R- and S-flexes.

“The new D200 is lighter than the D100 even with adjustability,” comments Mathias Lundblad, Product Line Manager – Premium Clubs and Balls. “It allows Distance players to swing the Right Light on a loft setting that optimizes their trajectory. We’re excited to see their results.”

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Tommy Hilfiger Golf Spring 2015 Collection

NEW YORK, NEW YORK (October 1, 2014) – The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], is pleased to introduce the Spring 2015 men’s and women’s golf collections offered by The Fletcher Leisure Group. Drawing inspiration from Tommy Hilfiger’s seasonal sportswear collections, the Spring 2015 Tommy Hilfiger Golf collection embraces the “Heartland” of Middle America, where the great outdoors mix with small town charm in some of the most picturesque and interesting places the country has to offer.

The exploration of America’s midland begins at the Gallatin River in Montana. Time-honored classics are reinvented with a modern palette of bold blues and greens, punctuated by pops of black and white. For men, the key look includes classic polos, versatile shorts and a zip-up jacket for late-night golfing; for women, polos and sleeveless polos pair effortlessly with shorts or skorts, to make a bold statement on the green. Stripes are the predominant pattern, juxtaposed against color blocking, ombré gradients and subtle plaids. The aesthetic exudes a relaxed, summertime feel with an adventurous spirit.

The second delivery captures the maritime spirit of Lake Geneva, Wisconsin. Tommy Hilfiger’s signature red, white and navy color palette is paired with unexpected pops of coral and light blue. Tailored silhouettes – as seen in fitted polos and ¼ zip-up sweaters – are effortless and versatile, giving these all-American classics a timeless appeal. Playing on the brand’s preppy heritage, the delivery features classic stripes in a variety of widths and bold color-blocking, while lively patterns include exploded argyles and geometric prints.

The adventure ends in Marfa, Texas, where earthy tones of slate grey, sunset red, sandy gold and cactus green combine with accents in white and turquoise. Serape-inspired stripes pair with angular color blocking and cubist camouflage for an aesthetic that’s filled with texture and bold color. Touches of gold and midnight blue remind of hours spent golfing under the night sky complete the clean, sartorial aesthetic.

The golf collection incorporates performance fabrics throughout – most notably TH Tech, a 100% polyester fabric used as the foundation for the designs. The fabric combines style and comfort with moisture-wicking capabilities, keeping garments dry while providing anti-odor properties essential in a technical garment. TH Comfort Tech is a hybrid cotton fabric that also combines style and comfort with the functional properties required in performance driven garments. TH Cotton supplements the performance fabrics to ensure superior quality and comfort.

Targeting both male and female golfers, the Tommy Hilfiger Golf collection offers a wide selection of merchandise. The men’s collection includes approximately 100 styles with expected retail prices ranging from $45 (€50) for short-sleeved polos to $75 (€80) for sophisticated bottoms. The versatile women’s collection includes approximately 75 styles with expected retail prices ranging from $45 (€50) for polos to $70 (€90) for bottoms.

Through a license agreement with The Fletcher Leisure Group, the men’s and women’s golf collections are available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, and select resorts, as well as in the corporate channel and on tommy.com. Tommy Hilfiger launched men’s golf apparel in 1994 and expanded into women’s golf apparel in 2000; in 2004 the collections were introduced in Europe.

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Andrew Bogren

News & Release Coordinator at Plugged In Golf
Drew is passionate about keeping up on the latest in golf technology and staying on top of the latest products and offerings from around the industry. When Drew is away from the golf world, he works in the Chicago area as an accountant and lives with his wife.

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