adidas Golf Unveils New adipower Footwear
CARLSBAD, CA – Some new adidas Golf shoes are hot off the press. adidas has announced a change to the adipower family of footwear that incorporates a new forging process as part of the design to provide extra stability for golfers throughout the swing. The new adipower footwear includes a spiked version for both men and women (adipower 4ORGED) and a spikeless version for men (adipower 4ORGED S), available now for golfers everywhere.
Based on consumer research where adidas looked at how weight shifts in the feet during the golf swing, they utilized a new technique to provide more stability for golfers without the need to add additional material to the shoe. The process, called forging, targets the areas where golfers need more stability and then heat-presses those materials in that portion of the shoe. The resulting heat press then hardens the material in these specific areas to not only provide extra lateral support, but also give the shoe a creative design aesthetic. It also helps keep the overall weight of the shoe down, meaning even more comfort for those who wear it.
“Anytime we can keep a shoe lighter without sacrificing the technology golfers need to play their best is a huge win,” said Masun Denison, global footwear director, adidas Golf. “The forging process is so efficient. It’s just another piece that make this such a high performing shoe, which is what golfers expect from us.”
All versions will continue to feature adidas’ BOOST™ technology in the midsole, which gives players more energy return and is touted as the best cushioning in the game.
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Wilson Unveils New eXo Golf Bag Family
The new Wilson Staff eXo cart and carry line delivers a higher level of organization through its wide open top and geometric pocket designs.
CHICAGO, IL –Wilson has officially announced the 2019 line of eXo carry and eXo cart bags. Designed with optimal club space and ergonomic pockets, eXo offers a wide range of storage options for golfers who enjoy easy access to their equipment while walking or riding during their round.
The five-way 10’ x 7.5’ top of the eXo carry bag incorporates five large dividers which allow for easy club organization and accessibility. With six functional storage pockets, the new carry bag provides golfers ample storage space and convenience access to the essentials during a round on the course.
The lightweight eXo carry bag weighs in at 5.1lb/2.3 kg, features a non-skid base which rests flat on the ground and has integrated stand legs completing the self-standing design for greater stability around the golf course. The bag also offers a 2-in-one self-balancing four-point double strap system for carrying comfort.
Designed for the keen carrier, the eXo carry bag integrates 3D air flow padded straps and a 3D air flow hip/low back pad to keep golfers cool in warmer conditions.
Additional features include an umbrella and glove holders, a towel ring and rain hood for inclement weather.
The eXo cart bag features a new 14-way 11’ x 9’ top with 14 full-length dividers with an enlarged putter well to accommodate oversized grips. A new base which features a trolley anchor, which fits easily on a cart and securely on a trolley.
Eight functional pockets provide smooth access to belongings, which includes two “Dry-tech” pockets, two full-size garment spaces and three front accessories pockets. The cart bag also showcases one large cooler pocket. The umbrella and glove holder, tee holders, towel ring, rain hood and 3D foam padded strap complete the list of additional bag features.
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