Golf News – November 5, 2014

Golf News – November 5, 2014



CARLSBAD, CA (November 4, 2014) – COBRA Golf, a leader in golf club innovation and performance, has released the latest in adjustable weight technology with the FLY-Z+ Driver featuring the all-new FlipZone weight technology – a revolutionary, moveable weight system engineered to provide two different flight paths in one club that enables maximum distance for any swing and any golfer.

“I’m really excited about the new Fly-Z+ driver. In our early prototype testing I saw the positive effects the two settings could have on ball flight. For me, the front CG setting yielded the ball flight I want to see on the course,” said Rickie Fowler, COBRA Golf athlete and PGA Tour Pro. “The adjustable loft setting COBRA introduced last year was a huge advantage to my game, but now adding this new Zone Weighting to fine tune ball flight is really game-changing.”

The key to increased distance is the ultra-low center of gravity (CG) embodied in COBRA’s new FlipZone weight technology that gives golfers the ability to move the low CG to the front or back position depending on their swing, to promote faster ball speeds, lower spin and optimal launch angles.

“The Fly-Z+ driver features the lowest CG of any adjustable weight driver on the market,” said Tom Olsavsky, VP of R&D. “The new FlipZone provides golfers with two different flight paths in one head – allowing golfers to play what is best for their game. The result is one unique, performance and technology driven golf club that is truly game changing.”

The FlipZone is COBRA’s first front-to-back CG adjustable technology that features a 15-gram weight that can be set toward the front or back of the head located low on the sole of the driver. Performance differs in the two weight settings, allowing golfers to adjust to what is the longest and straightest for them. The front CG position provides a mid-launch angle with ultra-low spin and a penetrating ball flight with more roll for maximum distance, while the back CG position delivers a mid-launch angle with 400 RPM’s of additional spin, resulting in a towering ball flight, maximum distance with more carry.

The Fly-Z+ driver also features COBRA’s New Speed Channel Technology, which is an engineered trench around the perimeter of the face that works to minimize thickness, resulting in increased ball speeds across the face for incredible distance and more forgiveness. Forged E9 Zone Face technology removes weight from key areas behind the face and hosel to increase the size and speed of the sweet zone for more distance on off-center hits. Advanced multi-material construction and next generation T.O.P (Thin. Optimized. Personalized.) Technology advances with a new Titanium 6-4 body and carbon fiber crown and sole pieces to maximize discretionary weight. The discretionary weight from the face, hosel, crown and body is strategically positioned low in the head for maximum distance and forgiveness. In addition to FlipZone, E9 Zone Face Weighting and Speed Channel technology, along with multi-material construction, the Fly-Z+ Driver continues to utilize COBRA Golf’s game-changing MyFly8 and SmartPad, allowing golfers to select from multiple loft/trajectory settings to tune their game. Loft settings: 8.5o –11.5o.

Sticking with the personalization golfers have come to know and love from COBRA, the Fly-Z+ driver (MAP $399) is available in regular, stiff and x-stiff flex in five colors – Black, White, Blue, Orange and Red. Additionally, COBRA will introduce a Green Fly-Z+ driver to market March 15, 2015. Available in right-handed and left-handed models, the driver features a Graphite, authentic, after-market Matrix VLCT ST shaft (60g)and Lamkin-ACE 3GEN Crossline grip. Additionally the driver is offered in other premium shafts for no additional charge: The Aldila Tour Green (67g), a heavier weighted Aldila Tour Blue (76g) and the all-new, lightweight MATRIX White Tie X4 (53g). Available in store February 1, 2015.

The Fly-Z Driver (MAP $329) is engineered to deliver the ultimate blend of maximum distance and increased forgiveness. The low, back CG Zone Weighting delivers low spin, mid-high launch and fast ball speeds across the face.

“The Fly-Z Driver is positioned as one of the most forgiving drivers currently in the marketplace, yet it doesn’t sacrifice distance,” said Olsavsky. “The 460cc Driver offers a slightly larger address profile that enabled our engineers to create the most forgiving driver that COBRA Golf has ever made.”

The E9 Zone Face structure and Crown Zone Weighting combine to create a large amount of discretionary weight in an all titanium driver. The weight saved is strategically positioned low and back in the head where the back zone weight is located. (Note: the Fly-Z driver in its fixed, back CG position yields approximately 1 degree of increased launch angle and approximately 300 RPM’s of additional spin than the Fly-Z+ driver in the back FlipZone position, and is more stable on off-center hits).

MyFly8 technology allows golfers to choose from eight simple adjustable loft/trajectory settings (9.0o-12.0o) to maximize distance and manage trajectory while SmartPad delivers a square face at address regardless of loft setting. The Fly-Z driver is available in five colors (Black, White, Blue, Orange and Red) in RH/LH in Lite, Regular, Stiff and X-Stiff flexes. Featuring a 6-4 Titanium body with a Forged 6-4 Titanium face, Fly-Z driver comes with a graphite, Matrix VLCT SP shaft and Lamkin REL 360 grip. Available in store January 23, 2015. COBRA will introduce a Green Fly-Z driver to market March 15, 2015.

The Fly-Z technology was also reconfigured for women golfers so that CG, lofts (10.5o – 13.5o) and performance is maximized for slower swing speeds. The women’s Fly-Z driver is available in three colors Raspberry, Silver Flower Pearl and Ultramarine and features a Graphite, Matrix VLCT SP shaft in ladies flex with a Winn Wrap grip.

The Fly-Z XL Driver is engineered to help make golf easier through higher draw-biased ball flights which deliver easy distance. A 460cc, all-titanium head features a slightly lower profile face combined with an offset hosel to deliver the trajectory often needed by seniors, women and beginning golfers. The Fly-Z XL driver, being the only offset driver in the marketplace, delivers up to 17.5 yards of draw bias. Note: Robot testing revealed that even vs. Fly Z in its draw position, the XL Driver offers 10.5 additional yards of draw bias, making this the perfect driver for slice correction or easy up.

Speed Channel Face with Forged E9 Face Weighting, Crown Zone technology along with an all-titanium head, saves weight and helps deliver a back CG position that yields great forgiveness and draw bias. A high MOI sole geometry combined with an offset design makes the Fly-Z XL easier to hit straight by correcting slices, increasing stability and maintaining distance. Fly-Z XL ($279) features a Graphite, Matrix shaft and is available in 9.5°, 10.5° and 11.5° in Stiff, Regular or Lite flexes in right-handed or left-handed models. The Driver has a Lamkin REL 360 Grip and is available in store November 14, 2014.

COBRA Engineers redesigned the XL driver for women, keeping in mind their need for slightly higher launch conditions and softer shaft flexes. The ladies XL driver comes in Raspberry/Silver Pearl with a graphite, Matrix VLCT Shaft and Winn Wrap grip. Also available in store November 14.


Fujikura’s New 2015 Shafts Are Creating Some Buzz For Credible Performance Enhancements

Fujikura golf shafts are well known in the golf industry and among equipment nuts as being the “#1 shaft on Tour”, “Best performance shaft”, “Highest quality and most consistent shaft”, “Best technology and R&D”(according to market research 2014), but data tech and NGF research have proven that golfers today, in this industry and economy, need to experience the benefits themselves because the claims of increased distance and/or accuracy are simply less believable when there are so many equipment choices out there with little to nothing that really differentiate from all the others. Unfortunately, the result is that price has become more of a driver to purchase than the actual performance enhancements equipment can offer.

Fujikura golf shafts are getting some long overdue credit for their performance and fitting heritage now as golfers seek more credible promises from equipment manufacturers. Consumers are relying on trial more than ever and have really embraced a “seeing is believing” mindset as part of their pre-purchase behavior.

Fujikura has always maintained a reputation of fitting shafts to unique swing characteristics as their foundation to making the world’s best performance golf shafts. Alex Dee, Vice President of Fujikura explains: “Fujikura employs advanced technologies and analytics to enrich knowledge in this field. Our Enso system is at the heart of Fujikura shaft design and development. Enso allows us to measure the shaft’s dynamic performance and effect on the club head orientations, position, and velocities with incredible accuracy. With systems at our US and Tokyo offices, the knowledge we gain on a daily basis with Enso enables Fujikura to validate new design concepts and enhances our ability to fit golfers to the optimal Fujikura shaft.”

Fujikura’s commitment to fitting and making shafts that optimize the performance of the entire club has resulted in an astonishing statistic that Fujikura can claim after years of measuring their commitment to excellence. 99.6% of all golfers who are fitted with a Fujikura custom shaft to instantly gain an average of 13.5 yards.

As a result, the Fujikura Speeder Evolution has been a highly anticipated release among equipment experts in online and offline conversations. The new Speeder Evolution has increased the overall club performance by increasing the club head speed, which in turn has increased the ball speed, resulting in measurable distance increases combined with the accuracy Fujikura shafts always bring to any product they make.


Volvik Golf Balls#2 Most Played Ball On LPGA Tour In Taiwan

Volvik finished as the #2 most played golf ball manufacturer on the LPGA Tour this week at the Fubon LPGA Taiwan Championship, according to the Darrell Survey. Their new Golf Digest Hot List winning S3 golf ball ranked as the third most played golf ball model at the LPGA Tour event this week.

Volvik has finished as the #3 most played ball or higher in 13 different LPGA Tour events this season.

Volvik staff players have earned 10 Top 10 and 16 Top 25 finishes in the last five LPGA Tour events.

High performance Volvik color golf balls earned three more Top 25 finishes this week in Taiwan with a 14th place finish by Volvik staffer Chella Choi (Orange), a 15th place finish by Ilhee Lee (Yellow) and a 20th place finish by Mi Hyang Lee (Orange).

Six Volvik staff players currently rank in the Top 55 in the Race to the CME Globe standings, the new season-long points competition that will pay the player who has accumulated the most points with a $1 million unofficial money payout.

Players using Volvik color golf balls have experienced nine Top 5’s, 28 Top 10’s and 65 Top 25’s after 29 events on the 2014 LPGA Tour. Volvik golf balls average a Top 5 finish in 32% of all events played this year and boast a 96% average in Top 10’s to events played this year.

The LPGA Tour continues its seven event international swing this week in Japan before the season ending CME Championship held in Naples, FL Nov. 20.

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Andrew Bogren

News & Release Coordinator at Plugged In Golf
Drew is passionate about keeping up on the latest in golf technology and staying on top of the latest products and offerings from around the industry. When Drew is away from the golf world, he works in the Chicago area as an accountant and lives with his wife.

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