Take on the Elements (Quietly) with All-New RAIN.RDY Gear
CARLSBAD, CA – We believe the weather shouldn’t be what gets in the way of a good score so while others turn back toward the clubhouse when the clouds roll in, we’re helping those who want to keep playing by introducing an all-new RAIN.RDY collection.
Specifically created to help battle the elements golfers often experience on the course, our new outerwear utilizes our proprietary RAIN.RDY and WIND.RDY technology to keep golfers dry and protected from the wind. However, what sets our gear apart from others is the way we incorporated materials to quiet the familiar “whoosh” sound that commonly distracts golfers while swinging the club when wearing traditional rain apparel.
Made with 100% recycled polyester, the lightweight material features a four-way stretch for unrestricted movement, a high gauge knit interlock construction to absorb moisture, and a smooth jersey structure on the backside that provides a soft hand feel rather than the typical synthetic feel. It also offers UV 50+ sun protection for sun showers and is fully seam sealed to further block out the elements from seeping in. While the waterproof warranty material and zipper rejects exterior moisture, it provides golfers with breathability to avoid getting too hot throughout the round.
“Our RAIN.RDY technology creates an opportunity where we can celebrate the next level of golf apparel, “said Shaun Madigan, global director of apparel, adidas Golf. “While we’re focused on keeping golfers dry and protected, we’re also keeping performance at the forefront. This collection provides the resources for golfers to perform their best, despite nature trying to get in the way.”
The collection will feature jackets that are full and quarter zip, pants, and a bucket hat for both men and women. To further its versatility, we intentionally chose neutral tones such as black, crew navy, quiet crimson, and hemp so that golfers can wear the gear outside of their rounds.
Visit adidas Golf HERE
Audubon International Appoints Dr. Bill Brown Director of Conservation Initiatives
TROY, NY– Audubon International – the environmentally focused non-profit organization offering members numerous certifications and conservation initiatives to protect the areas where we all live, work, and play – today announces Dr. Bill Brown as its new Director of Conservation Initiatives.
A former Associate Professor of Biology and Environmental Science at Keuka College in New York, Dr. Brown has been researching, presenting and writing about the natural world and best conservation practices for more than 20 years and has published research articles in many peer-reviewed journals.
He earned a BS degree in Natural Resources from Cornell University, and MS and PhD degrees in Entomology and Wildlife Ecology from the University of Delaware. He has also taught at the University of Delaware, Kutztown University and Albright College.
Dr. Brown’s immediate tasks with Audubon International include overseeing the organization’s collaborations with the Monarchs in the Rough, Raptor Relocation Network, and BioBlitz programs. Monarchs in the Rough is a partnership with the Environmental Defense Fund that works with golf courses to restore the endangered butterfly’s pollinator habitat in out-of-play areas.
The Raptor Relocation Network is a partnership between Audubon International and United Airlines that connects Audubon Cooperative Sanctuary certified golf courses with airport wildlife managers who are trapping raptors at airports – including hawks, kestrels and owls – and relocating them to a safer, more suitable habitat.
BioBlitz is a free species-counting competition designed to showcase the environmental value of the natural habitats found on golf courses. Participants gather to enjoy nature while counting plant and animal species located on each property.
“We feel fortunate to bring on board a person with deep roots in the environmental field who is also very passionate about his work,” said Audubon International CEO Christine Kane. “Dr. Brown’s knowledge of environmental sustainability will be invaluable to Audubon International’s continued efforts on many levels.”
“My experience and devotion to conservation falls directly in line with the successes and goals of Audubon International, so I am thrilled to be part of the team,” Dr. Brown said. “I look forward to engaging with members, enhancing programs and identifying new ones.”
Audubon International’s certifications – Audubon Cooperative Sanctuary Program (ACSP), Audubon Cooperative Sanctuary Program for Golf, Green Lodging, Green Hospitality, Signature Sanctuary, and Sustainable Communities – are designed to increase environmental awareness, encourage sustainable environmental efforts, and educate both its members and their communities.
The certification programs have received national awards and since their inception the organization has enrolled more than 4,000 properties in the golf, recreation and hospitality industries, including small businesses, large corporations, academic institutions, fellow not-for-profits, community associations and local governments.
Visit Audubon International Golf HERE
Michael Feland
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