Now on Tour: New Vokey Design SM8 Wedges
FAIRHAVEN, MA – Monday, Nov. 18, at the PGA Tour’s RSM Classic, the new Vokey Design SM8 wedges will be made available to tour players for the first time.
This marks the start of Titleist’s tour seeding and validation process for the next generation Vokey Design models – the most played wedges on tour since 2004 and counting. It is the PGA Tour’s longest-running golf club success story.
Master Craftsman Bob Vokey, Vokey Tour Rep Aaron Dill and Director of Wedge R&D Kevin Tassistro will be on site at Sea Island Golf Club, working alongside Titleist’s Tour Reps, introducing players to the new SM8’s and fitting them into the best bounce and grind setups for their game.
The tour debut of SM8 follows months of iteration and testing, including the trial of early unmarked prototypes during practice rounds on the PGA Tour. Those prototypes were incredibly well received, with players commenting on improved flight and feel, and overall better results.
Validating product performance across the worldwide professional tours is a critical step in the development of all high performance Titleist golf equipment.
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FootJoy Announces Exciting New Additions to the Popular FJ Flex Franchise
FAIRHAVEN, MA – FootJoy, the #1 Shoe in Golf, today launched several additions to the popular FJ FLEX franchise. Expanding on one of the hottest shoe categories of the year, these updates deliver enhanced comfort, style and performance on the course, in the clubhouse and beyond. With a commitment to delivering superior comfort and versatility on and off the golf course at its core, FJ FLEX now offers waterproof protection and elevated athletic styling with the all-new FLEX XP. The completely new upper design features a premium, lightweight performance mesh upper with a one-year waterproof warranty.
FLEX XP offers all-day comfort with a high-density EVA fitbed and bootie-fit construction that provides a sock-like fit. The sporty styling combined with a waterproof membrane and proprietary Versa-Trax spikeless outsole, FLEX XP is ready to deliver, rain or shine.
Next is FJ FLEX LE1, the first limited edition release for the FJ FLEX category, featuring a contemporary suede Wingtip Blucher upper that strikes the ideal balance between comfort and style. The multi-dimensional, translucent rubber traction elements maximize versatility and performance while giving a higher-end look and feel, nestled atop a soft, supportive EVA midsole providing added comfort. FJ FLEX LE1 is offered in three colors and finished in a super soft suede.
VERSA-TRAX OUTSOLE TECHNOLOGY
All FJ FLEX shoes feature the innovative Versa-Trax outsole configuration, a web of multi-dimensional, strategically placed traction elements designed for on and off course wear. The proprietary Versa-Trax outsole technology offers multiple traction zones that maximize golf performance in all conditions and produce exceptional multi-surface grip.
- GOLF PERFORMANCE TRACTION: Pointy, turf-gripping traction elements strategically placed where the foot applies maximum pressure with the ground during the golf swing
- VERSATILE OFF-COURSE TRACTION: Larger, flatter no-slip surfaces for traction and durability
- HYBRID TRACTION: Mix of both on and off course traction elements, engineered to maximize traction on the course during the swing and provide grip when walking on smooth surfaces off the course
- ALL-DAY COMFORT: Lightweight, soft foam cushioning
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Michael Feland
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