Golf News – November 17, 2020

 Wilson Introduces New Staff® Model R Golf Balls

CHICAGO, IL – Designed directly with Wilson Advisory Staff members and with direct feedback from the game’s best players, Wilson Sporting Goods announced their new, revolutionary Staff Model R golf ball. A true Tour-inspired ball, the Staff Model R features a first-of-its-kind raw, unpainted cover to ensure aerodynamic consistency and pure, precise ball flight to the intended target.

The Staff Model R is designed for PGA Tour professionals and low handicap players striving to carve out fairways and attack pins. The Staff Model R ball features a 4-piece maximum-velocity construction that delivers long distance and a thin urethane cover promoting exceptional spin for greenside control. The ball’s key feature is a raw unpainted cover, which provides next level precision, accuracy and reliability.

“Staff Model R is unpainted as the dimple cross-section geometry and the pattern of dimples on a golf ball are critical aerodynamic elements that affect the flight performance of the ball in terms of trajectory, distance and directional stability. These dimples are a mere 0.004-0.007 inches deep and super sensitive to the level of paint on the ball,” said Bob Thurman, Vice President Wilson Labs.

“The painting process can frequently result in balls with poor, uneven paint coverage and pooling of paint in these shallow dimples,” said Frank Simonutti, Global Director of Golf Ball Innovation. “This can significantly affect the trajectory and the directional stability of the flight of the ball. By eliminating the paint, we were able to eliminate all of the short comings attributed to the paint process used on all golf balls.“

According to Thurman, under a black light, it is very easy to observe inconsistencies and paint pooling in the dimples. “Our internal testing* shows that tour quality balls on the market can drift offline as much as +/- 25 feet on a 200-yard 5 Iron shot. The Staff Model R ball’s urethane cover has been left completely unpainted, creating a nearly perfect aerodynamic surface that can be relied on to deliver the ball to its intended target,” concluded Thurman.

Although the removal of paint allows for ball flight to the intended target, the lack of paint protection may compromise the physical look of the ball. Given paint on golf balls is primarily for glossy appearance, UV stability and stain resistance, the Staff Model R may eventually stain and discolor during play depending on turf, weather and course conditions.

Finished with a modern Staff Model stamp, the all-new Staff Model R ball joins the award-winning Staff Model ball family, designed by and for the advanced player.

Visit Wilson Golf HERE

PUMA Golf Welcomes a New, Cleated Version to Its Crafted Footwear Family

CARLSBAD, CA – Today, PUMA Golf unveiled its new IGNITE CAGED CRAFTED footwear, building on its popular Crafted Collection, encompassing elegance and peak performance. The new CAGED Crafted lineup blends comfort, style and performance into a premium package that delivers unmatched, locked-in stability from any lie. The design of the shoe delivers the artistry and look of handmade premium footwear blended with the celebrated technology of PUMA’s IGNITE CAGED golf shoes.

Building off the success of the popular IGNITE CAGED family, CAGED CRAFTED is a premium take on the design, utilizing a natural leather saddle in various colors delivering a sophisticated, one-of-a-kind look.

The IGNITE CAGED CRAFTED shoes have a premium full grain leather PWRCAGE Saddle that wraps around the medial and lateral sides of the shoe providing unmatched stability throughout the swing and an elevated aesthetic.  In addition, the layered Adaptive Fit System provides 360-degree support through the internal bootie, while the forefoot is also made with a supple full-grain leather that gives a clean look, and 1-year waterproof performance.  The full-length IGNITE foam cushioning and PWRADAPT Technology sole provide responsive comfort and 3-dimensional traction that adapts to the way a golfer moves.

The IGNITE CAGED CRAFTED is available in the golfer’s choice of four stylish colorways (White/Leather Brown/Team Gold; Black/Leather Brown/Team Gold; White/High Rise and Peacoat/Leather Brown/Team Gold). Featuring a retail price of $170, these shoes are available today through select retailers and at pumagolf.com.

PUMA athletes Gary Woodland and Bryson DeChambeau have been wearing IGNITE CAGED shoes on Tour for the past year, but officially debuted these CAGED CRAFTED shoes on Tour during the opening round of the 2020 Masters Tournament last week and will continue to wear throughout the 2021 season.

Visit PUMA Golf HERE

Golf Pride® Grips Are Trusted By 83% of the Field Including both the Winner of the Green Jacket and the Low Amateur

PINEHURST, NC – Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at the last major of Calendar Year 2020, with over 83% of the field trusting Golf Pride grips.

All twelve players who finished in the Top 10 and ties, including the champion, played Golf Pride grips. The winner trusted Golf Pride’s flagship Tour Velvet en route to winning his second career major and first Green Jacket, as did the winner of Low Amateur. In addition, Golf Pride putter grips were chosen by more of the field than any other brand to take on the famously challenging greens at the storied course that hosted the unseasonably late last major of CY2020.

Of those players finishing in the Top 10 and ties, three played standard Tour Velvet (including the winner), three played Tour Velvet Cord, one played Tour Velvet Super Tack, four played MCC, and one chose Z-Grip Cord. An interesting side note is that of the dozen players that finished in the top 10 and ties, eight played either cord or hybrid cord models.

“The unique November timing of this major did not impact the beauty or excitement in what was an amazing finale to the 2020 season. Obviously, we are extremely pleased the winner chose Golf Pride as so many have over the years to carry him to his historic win,” said Brandon Sowell, global director of sales and marketing for Golf Pride. “We are always proud that Golf Pride is trusted by so many of the world’s best and most demanding golfers and that we continue to play a part in golf’s biggest events.”

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements.

Visit Golf Pride HERE

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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