Golf News – November 15, 2022

Shot Scope Launches Branding and Customization Program for Laser Rangefinders

EDINBURGH, SCOTLAND – Shot Scope, a leading international manufacturer of GPS-based distance tracking and game performance systems, today introduced a branding and customization program for laser rangefinders.

Shot Scope’s custom rangefinder program now allows golf and country clubs to customize rangefinders for their members, as well as sell them as tournament and corporate/charity outing gifts. In addition, professional and amateur golf tournaments, collegiate teams, event sponsors, golf resort destinations and others can now connect their brand with golfers who utilize rangefinders to drive their performance on the golf course.

The new Shot Scope customization service, which prints logos directly onto the product, is available free of charge based on a minimum order of 20 units for the PRO LX or PRO LX+ devices, while a small surcharge will be added for orders under 20 units. Orders can be placed by emailing sales@shotscope.com. All custom orders will be delivered within a maximum of 4 weeks.

The new Shot Scope customization service comes on the heels of the 2022 launch of PRO LX+ a product that has redefined the laser rangefinder category in golf and is the game’s first device to feature GPS-powered distances and Artificial Intelligence for personalized performance tracking.

The PRO LX+ system includes three innovative devices which are sold as one unit, the PRO LX+, featuring GPS-powered distances and performance tracking, or individually as the PRO LX Rangefinder and H4 Game Tracker. Today, with research showing that modern golfers rely on multiple GPS devices, players of all levels now have one device – PRO LX+ – that provides all of the on-course technology they need in one system. For rangefinder users, the PRO LX+ uses Artificial Intelligence to deliver real-time game tracking data like never before, which is currently used by tens of thousands of golfers worldwide recording over 200 million shots. In fact, Shot Scope data shows that amateur golfers improve by four strokes thanks to the unique fusion of accurate distance information and automatic performance tracking technology from Shot Scope devices.

The PRO LX+ is the only rangefinder to offer 3 products in one – a rangefinder, GPS-powered distances and performance tracking. It features a wealth of golfer-friendly benefits including, advanced target lock vibration, red and black dual optics, X7 navigation, adaptive slope technology, 900-yard range which is accurate to 1 yard, a precision clear lens and a comfort stability grip. Additionally, the PRO LX+ offers 36,000 pre-loaded courses, dynamic front, back and middle GPS distances with front and carry distances to every hazard, all distances are available in yards or meters. Available at $349.99 SRP with no subscription fees and free updates.

The PRO LX+, which is available in blue, gray and orange colors, also features Shot Scope’s artificial intelligence for performance tracking via the H4 Game Tracker which magnetically attaches to the rangefinder. Backed by 16 RFID tracking tags that capture over 100 game statistics during a round of golf, the performance tracking capability works in the background and continuously scans the golfer’s swing settings. This creates an ever-increasing volume and accuracy of data collected from the golfer during play, leading to more insights and statistics that help the player understand their game better, improve on-course strategy and shoot lower scores. The water-resistant PRO LX+, which is USGA conforming, also comes with a premium carry case, lanyard, carry clip, cleaning cloth and 1 x CR123 battery.

Shot Scope PRO LX

For golfers looking for a high-performance laser rangefinder without the performance tracking technology, the PRO LX boasts all of the features listed above less the H4 Game Tracker. The PRO LX, which is available in blue, gray and orange colors, has a highly competitive suggested retail price of $249.99, with no subscription fees.

Shot Scope H4 Game Tracker

Rounding out the rangefinder system is the handheld H4 Game Tracker device, offered at an SRP of $149.99 with no subscription fees and free updates. The H4 Game Tracker offers both GPS distances and performance tracking and easily attaches via a metal belt and carry clip. The H4 offers all of the high-performance GPS technology features of the PRO LX+ listed above, combined with the unmatched Shot Scope performance tracking capabilities, backed by the 16 RFID tracking tags that capture over 100 game statistics during a round of golf.

Performance Tracking and Statistics (available with PRO LX+ and H4 products)

Shot Scope’s 16 lightweight plug-n-play club RFID tags that are embedded with smart GPS chips that easily screw into the butt-end of every club. The tags communicate with the PRO LX+ and H4 Game Tracker to identify what club was hit and its location on the course. Unlike other golf performance trackers, Shot Scope technology delivers instant syncing, while enabling club recognition with no pairing or phone required. Utilizing this shot tracking technology, golfers can sync their device with Bluetooth and download the free app for mobile use on iOS and Android. An interactive dashboard, which provides an aerial view of the course for a bird’s-eye view, enables the golfer to capture and analyze over 100 tour level statistics on club distances and tee shots for measurable game improvement, while Shot Scope’s PinCollect™ technology records putt and pin location, capturing and analyzing approaches, short game and putting statistics. The suite of performance tracking features available through the PRO LX+ and H4 Game Tracker devices include:

Tour-Level Statistics: dive into 100s of statistics and insights about your game such as average club distances, best short game club, number of birdies and bogeys per round and much more.

  • Strokes Gained: for a more in-depth analysis, compare against handicap benchmarks to discover how you perform in each area of the game compared to other amateur golfers. Comparisons can also be made against Tour players.
  • Interactive features: compete against Shot Scope users all around the world with Leaderboards and Medals. Custom Leaderboards can be made to compete against friends. Earn medals for achievements on the course.
  • Course Hub: virtually ‘join’ any course in the world and view all rounds played with Shot Scope. This can be used to help plan a strategy for a new course you are yet to play.
  • Social Share: Bird’s eye hole overviews provide a great way to quickly and easily share highlights of your round. Alternatively, you can upload a picture to share with your round details and score.

All the above and more are available for PRO LX+ and H4 users. Shot Scope’s performance tracking products provide vast amounts of data on the amateur golfers’ game but also presents the data in a way which is easy to interpret. Highly detailed statistics such as Shot Scope’s innovative ‘strokes gained’ are available for those who want to know everything about their game, however top-level summary statistics also provide enough information to help all golfers improve. Interactive features such as course hub and leaderboards add a competitive and fun element to the products, as golf should always be fun!

Visit Shot Scope Golf HERE

Hilton Head Golf Island Welcomes Palmetto Hall Golf and Country Club

HILTON HEAD ISLAND, SC – Hilton Head Golf Island (HHGI), comprising 26 courses across Beaufort, Bluffton and Jasper counties, welcomes the addition of Palmetto Hall Golf and Country Club to its diverse collection of resort, public and semi-private facilities.

The Heritage Golf Group, which owns and operates Hilton Head Island-based Oyster Reef, Port Royal and Shipyard Golf Clubs, recently acquired Palmetto Golf and Country Club, expanding its island folio to 117 total holes of golf. Opened in the early 90s, the 36-hole venue features layouts designed by Arthur Hills and Robert Cupp. The Arthur Hills Course was the first to welcome golfers in 1991 and was named one of Golf Digest’s “Best New Courses.” The Robert Cupp Course followed in 1993 with a slope rating of 152 – the highest in the state at the time – and a series of geometrically shaped bunkers Cupp designed via CAD (computer-aided design).

As part of the acquisition, Heritage Golf Group has committed to a multi-million-dollar golf course improvement project scheduled to begin in the coming weeks. The Arthur Hills and Robert Cupp courses were long considered among the Lowcountry’s best layouts, and Heritage Golf Group’s clear-cut objective is to return them to their 90s glory. As a pairing, the courses present a compelling contrast – the traditional look and feel of the Arthur Hills Course juxtaposed against the ultra-modern shaping and geometric bunkers of the Robert Cupp Course. Both have been continually praised for their ingenuity, shot values, playability and conditioning.

Getting to Golf Island has never been easier. Hilton Head Island Airport (HHH) on the island’s north end offers non-stop and one-stop service from multiple hub cities and connections via American Airlines, Delta and United. American offers daily non-stop flights to/from Charlotte and seasonal service to/from Dallas / Ft. Worth, Philadelphia and Washington National (DCA). Delta has daily flights to/from Atlanta and United provides daily non-stop service to/from Newark (EWR) and Washington Dulles (IAD).

Golfers can also utilize Savannah/Hilton Head International Airport (SAV), with direct flights from numerous East Coast, Midwest and Texas airports on several major and discount airlines. For golfers who prefer to hit the open road, major metro areas in the Carolinas, Georgia and north Florida are under a half-day’s drive, while several Mid-Atlantic and Midwestern cities are seven to nine hours away.

Visit Palmetto Hall Golf HERE

GOLF+ Announces Major Updates for the Holiday Season, Including New Courses and Swing Data

AUSTIN, TX – GOLF+, the leading VR golf application on the market – announces upcoming updates  to the GOLF+ experience in time for the holiday season, including the ability to play lifelike recreations of Pebble Beach Golf Links and Pinehurst No. 2, new equipment from Callaway Golf and TaylorMade, and game improvement capabilities like putting analysis and mini training games.

Using the Meta Quest 2 VR headset, GOLF+ users can now experience the subtleties of Donald Ross’s turtleback greens at Pinehurst and the wind-whipped tee shot at Pebble Beach’s 7th hole, all from the comfort of home. Pinehurst No. 2 will be available on the GOLF+ platform to play on Nov. 18, while Pebble Beach will be available Dec. 9.

Available in December, a groundbreaking new feature gives users the ability to analyze and understand every swing they take in GOLF+. The platform is able to collect and report more than 20 specific swing attributes — the same metrics used by tour pros to finetune their swings — to help users understand what they are doing well and where they can improve. GOLF+ is the first VR platform to equip golfers with swing visualization tools and insights that can help golfers of any skill level better understand the fundamentals of their swing.

Additional updates include new team modes that will allow players to compete with friends anytime, any place in Stableford, Skins or Match Play formats. Golf junkies will be able to select from hundreds of unique items to build out their ideal bag setup, including the most popular new equipment from leading manufacturers, such as Callaway Golf and TaylorMade.

Fresh off investments from some of the biggest names in sports and business, including Breyer Capital, Rory McIlroy, Jordan Spieth, Tom Brady, Stephen Curry, Mike Trout, Ben Crenshaw, and many others, the revolutionary platform is fulfilling its vision of making golf more accessible for everyone.

Designed to be complementary to traditional golf, the GOLF+ VR experience removes typical barriers such as time restraints, greens fees and weather to allow users to play anywhere, anytime. For those who have never picked up a club in the real world, it offers a stress-free way to learn, play and practice at their own pace. Avid golfers can enjoy realistic physics and life-like recreations of some of the most iconic courses in the world. In less than a year since launch, the platform’s hundreds of thousands of golfers have played over six million rounds on the platform.

GOLF+ is currently available on the Meta Quest 2 platform for $29.99. The game comes standard with Valhalla Golf Club, host of the PGA Championship and Ryder Cup, as well as three other fictional course designs. Users can add the famed Ocean Course at Kiawah Island and Wolf Creek Golf Club for just $7.99. The Pro Putt mini-golf game and virtual Topgolf hangout are also available free of charge. GOLF+ allows for both single-player and multiplayer options, making it ideal for solo practice or a social round. 

Visit GOLF+ HERE

Michael Feland
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