Golf News – May 9, 2024

G/FORE’s New Gallivan2r—Designed for Her Tour.

LOS ANGELES, CA – Luxury lifestyle brand and golf footwear innovator, G/FORE is thrilled to announce the best selling Gallivan2r Golf Shoe will now be available in women’s sizes.

Launching May 9th, the super sleek style blends two of the brand’s fan favourites: the classic silhouette of the popular Gallivanter with the unbeatable comfort of the athletic MG4+. The premier golf shoe is immensely lightweight, flexible, durable, and waterproof with an enveloping low drop design for complete ground control.

With thirteen points of contact dispersed throughout the sole, the Women’s Gallivan2r has the same unique traction system—called G/POD—providing superior stability for the discerning golfer who appreciates the traditional and as well as the contemporary.
G/FORE’s latest golf shoe for women is the perfect blend to add colour to your game.

Visit G/FORE Golf HERE

TRUE linkswear Launches the Durable Lux G Golf Shoe to Consumers

TACOMA, WA – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, is excited to announce the release of its newest golf shoe, the Lux G. Now available for sale as the brand’s first new footwear model for 2024, the Lux G kicks off a campaign welcoming golfers to ‘golf, rinse, repeat’ which includes its first waterproof women’s model.

The Lux G was designed with style and performance in mind. The TOUR-level model includes a multi-material composition that ensures comfort, durability, and waterproofing. TRUE includes a two-year warranty on every Lux G shoe. The sole’s mountaineering-grade rubber and TOUR-level tread system ensure stability and trust in every swing.

“The Lux G is built to own the water, sand, dirt pretty much anything else Mother Nature throws at you. Our entirely new upper is designed to remain comfortable, flexible, and most importantly easy to clean while keeping your feet feeling fresh the entire round,” said TRUE Co-Founder and CEO Jason Moore.

Taking shoe technology to the next level of style and function, TRUE improved its signature Neoprene easy-on collar for a secure, comfortable sock-fit at the top. Designers took great care in implementing comfort in every level of the shoe. The Wanderlux midsole provides a supportive yet cushioned ride. A padded heel lock system to ensure stability throughout the swing and an Achilles heel pad prevents rubbing or any bothersome friction. An antimicrobial EVA comfort insole is essential for long walks on the course.

“Our design team knows golfers love to play in all kinds of conditions, so the Lux G is the new indispensable high-performance, style-forward, waterproof and easy-to-clean shoe for those players who love to let it rip and hold nothing back on the course,” said Moore. “Every detail, including the meticulous design of the full-traction rubber sole, of this shoe has been engineered for support, performance, and incomparable comfort.”

Lux G models are available in men’s and women’s, with an MSRP $175. Colors Available: Black, Grey, White, women’s exclusive Soft Rose.

Visit TRUE linkswear HERE

Bridgestone Golf Supports US Military With New e12 Patriot Pack

COVINGTON, GA – Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced a new Limited Edition e12 CONTACT Patriot Pack in support of Tee It Up for the Troops. Including fifteen e12 CONTACT golf balls, each emblazoned with an American flag graphic, the Patriot Pack comes in a striking red, white, and blue box that any true patriot will appreciate. A portion of all proceeds from this unique offering benefits Tee It Up for the Troops.

Tee It Up for the Troops is a national non-profit organization that has donated over $16 million to programs that aid US veterans and help them heal and make the difficult transition to civilian life. Through their REUNION outreach program, Tee It Up for the Troops provides support in multiple key areas of need for veterans and their families including Treatment of PTSD and Traumatic Brain Injuries, Suicide Awareness and Prevention, Employment, Sports and Recreation, Family and Caregiver Support, and Housing.

“Bridgestone Golf and Tee it Up for the Troops have a long history together, having both launched in the US in 2005,” said Dan Murphy, President and CEO of Bridgestone Golf. “We have both grown significantly over the past two decades and we’re very happy to honor Tee It Up for the Troops with the new e12 CONTACT Patriot Pack initiative. Bridgestone continues to be a National Sponsor of this outstanding charity and we’re very proud to celebrate 20 great years together.”

The e12 CONTACT features a FLEXATIV cover, the fourth generation of Contact Science that works in tandem with unique CONTACT Force dimples to create 46% more surface contact at impact. Borrowed from Bridgestone Tire, Contact Science optimizes the moment of impact, yielding faster speeds on more powerful contact and higher spin rates on less powerful contact. Designed for players looking for a combination of maximum distance, straighter overall shots, exceptionally soft feel, and enhanced short game performance, the new e12 CONTACT golf balls are loaded with technology and can work for almost any type of player.

Bridgestone’s e12 CONTACT Patriot Pack is available at select retail locations today and features a price of $34.99 per 15-ball pack.

Visit Bridgestone Golf HERE



Michael Feland
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