Golf News – May 8, 2018

adidas Golf Introduces Special Edition Silver BOOST™ Colorway

CARLSBAD, CA – New colors continue to find their way into adidas’ BOOST™ technology on the golf course. Today adidas Golf announced the availability of a special edition silver BOOST colorway, providing an additional style option and clean look for the best cushioning in the game. The new colorway is available now in adidas’ iconic TOUR360, TOUR360 Knit and Crossknit 2.0 models. adidas athletes competing in THE PLAYERS Championship this week will also be wearing select models of the silver BOOST during competition on Friday with a special white and silver head-to-toe look.

The silver colorway is a first for adidas Golf, but marks the second installment of colored BOOST to enter adidas Golf footwear following the introduction of the special edition black BOOST colorway in March. These select models will be featured in a white and silver colorway, providing players with a premium and clean look for the unrivaled BOOST technology while making their way around the course.

“Having additional colors for our BOOST technology is something all golf fans have been waiting for,” said Masun Denison, global footwear director, adidas Golf. “We saw amazing interest around our special edition BOOST colorway we introduced in black, and know that this silver version will be yet another great style option for those looking to wear the best cushioning in the game.”

The BOOST technology, proprietary to adidas in partnership with BASF, provides cushioning in the form of highly elastic thermoplastic urethane (TPU) pellets that are then fused together with heat and molded into the midsole shape for each specific model. There are numerous benefits that BOOST offers, but incredible energy return, unmatched cushioning and comfort along with long-lasting durability are the key highlights that players everywhere enjoy. Playing the game and walking the course is now more comfortable than ever before.

Visit adidas Golf here:

Cobra Golf Releases Cobra Connect Video with Rickie Fowler

CARLSBAD, CA – Smart technology has helped make our lives easier in almost every facet. It was only a matter of time until someone brought that same connected technology to golf!  COBRA Golf engineers have done just that – stepping into the future of the game with the help of some cool, next-level technologies. With COBRA’s ‘smart set’ of golf clubs we are seamlessly blending the world of golf, data and technology in a way that is accessible to EVERY golfer.

In this new video, golf icon and COBRA PUMA GOLF Athlete Rickie Fowler, along with golf instructor extraordinaire Claude Harmon III, showcase the benefits of technology and how embracing a “Smart Life” can help us all live a little easier. The video gives you an insider’s look at a typical day in Rickie’s “Smart Life,” demonstrating the power of technology and data both on and off the course. Rickie kicks off the day in his smart house, heads to his smart car and proceeds to a smart practice session with his smart clubs, thanks to COBRA CONNECT Powered by Arccos.

Watch Rickie’s Smart Life here:

The first full ‘smart set’ of golf clubs from COBRA, featuring COBRA CONNECT, combines state-of-the-art golf club engineering with next-level performance tracking, utilizing Arccos 360 sensors and app, golf’s #1 performance tracking & GPS system, and COBRA GOLF’s patented grip technology to seamlessly embedded the sensor directly in the grip end of each club, at no extra cost to the consumer.

Access to Tour level data and analytics can help everyone improve.  From the scratch handicapper to the weekend golfer, you can practice more efficiently and play smarter golf.  Players using the Arccos 360 system have improved 3.5 strokes on average over one season of golf.  What golfer doesn’t want that?

See Cobra Golf here:

Michael Feland
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