MIAMI, FL – Callaway® Apparel is pleased to announce the arrival of the Tour Authentic Spring/Summer 2019 Collection – a timeless collection designed for the elite player seeking the best in form, function and fashion.
This season’s collection was conceived by leaders in technical apparel and is specifically designed for golfers. Featuring polos with revolutionary technologies from Polygiene® Stays Fresh Technology to Cotton Incorporated’s Sweat-Hiding Technology, Tour Authentic is pushing the limits of product innovation while providing golfers with the exquisite craftsmanship and refined style that they demand.
Cotton Incorporated Sweat-Hiding Technology
As the first brand to feature this innovation in the golf apparel industry, the Tour Authentic Mercerized Tech Cotton Polo is truly one-of-a-kind. The Sweat Hiding Technology, which was developed in collaboration with Cotton Incorporated, utilizes a dual application process comprised of a high-performance wicking finish on the inside of the fabric and a breathable moisture barrier on the outside. The inside of the fabric absorbs and spreads moisture to enhance comfort and reduce fabric cling, while the outside creates a breathable barrier to prevent sweat marks from showing through.
Polygiene® Stays Fresh Technology
Featured in three new polos for 2019, Polygiene® Stays Fresh Technology is an odor-control fabric treatment that inhibits the growth of odor-causing bacteria, allowing you to wear more and wash less, saving you time, water and energy. Tour Authentic polos that feature Polygiene® Stays Fresh Technology include:
- The Roadmap Auto Striped Polo features a four-way stretch polyester/lycra/spandex blended fabric that is both lightweight and breathable.
- The Heather Stripe Polo features a high-gauge, space-dyed polyester/elastane fabric that provides superior stretch and UPF 50 sun protection against the sun’s harmful rays.
- The Super Blend Dobby Jacquard Polo features a true “super blend” of performance fabrics including nylon, polyester and lycra. Weaving these three materials into an intricate textured jacquard pattern results in the perfect blend of fashion and function.
In addition to the stylish and performance-driven fabrics, these polos all feature immaculate finishes including elasticated threads at the sleeve and bottom hem, interlined self collar and premium alloy buttons that are sure to please even the most discerning golfer. To complete the collection, Tour Authentic offers an array of multi-functional luxury cashmere sweaters and the Tour Authentic pants and shorts which feature Schoeller 3XDry technology.
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AHEAD is Official Merchandise Partner of Women’s Golf Day 2
NEW BEDFORD, MA – AHEAD announces it is an official merchandise partner supporting Women’s Golf Day (WGD), scheduled for Tuesday, June 4. AHEAD joins more than 50,000 women and girls, 900 golf courses and 52 countries around the world participating in this international one-day event, which was created to engage, empower, and support women and girls through golf.
Promising to be the largest single-day celebration of women’s golf, this year’s WGD is buoyed by a new partnership with the Annika Foundation, the charitable foundation of Annika Sörenstam, who won 89 international tournaments— including 72 LPGA events and 10 major championships—during her stellar professional career (1992-2008). AHEAD and Sörenstam have enjoyed a long-standing partnership, with the golfing legend exclusively wearing AHEAD apparel on the course.
“AHEAD is especially proud to join thousands of women and girls in many countries by supporting this initiative,” said Anne Broholm, CEO, AHEAD. “And, we applaud WGD founder Elisa Gaudet for partnering with our long-time friend Annika Sorenstam to increase the event’s exposure to help impact more women and girls through the game of golf.”
AHEAD’s official WGD merchandise includes headwear, polo shirts, and bag tags, all designed in the official event colors of cardinal and white.
In addition to its relationship with Women’s Golf Day, AHEAD has forged many other key partnerships, including with the Kentucky Derby, Westminster Dog Show, and the United States Tennis Association, as well as numerous golf partnerships, including the USGA, PGA of America, PGA Tour, Nicklaus Companies, Arnold Palmer Enterprises, and ANNIKA Foundation.
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