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Golf News – May 17, 2022

Nike to Release AIR MAX 90 G Golf Shoes Ahead of PGA Championship

BEAVERTON, OR – Nike is notorious for releasing fresh footwear ahead of majors, and they’re back with another pair ahead of next week’s PGA Championship. The AIR MAX 90 G golf shoes continue that trend – this time, focusing on the links. With striking, sanded gold yellow accents, the latest edition of Nike golf shoes is sure to keep you looking fresh.

Dropping May 19 are the latest version of the AIR MAX 90 G golf shoe, ready to take your golf game and on-course style to the next level. This shoe is for the golfers who like to play with flair and save their best shots for the biggest stages. There’s a nod to the historic Route 66 road sign on the tongue with a Nike Route ‘72 sign, pointing to 1972, the year Nike was founded, previously known as Blue Ribbon Sports. The insoles feature a visual road map with a spot marking Tulsa, OK, where next week’s major will be hosted.

Visit Nike Golf HERE

GOLFFOREVER Signs World-Number-One Golfer Scottie Scheffler as Brand Ambassador

ASPEN, CO – GOLFFOREVER – the leading at-home golf fitness training system that helps golfers play without limits – is proud to announce a new partnership with world-No. 1 golfer, Scottie Scheffler.

The newly-minted Masters champion, who leads the 2022 FEDEX Cup Standings with nearly twice as many points as his closest chaser, has won four times on the PGA TOUR since he began using GOLFFOREVER’s groundbreaking training system that pairs the first-ever multi-use golf fitness and warmup tool with video-streaming routines for flexibility, speed, power and injury recovery in the GOLFFOREVER app. Scheffler will represent the brand by appearing in GOLFFOREVER video content and advertisements, using the GOLFFOREVER Training System in a similar capacity to how he uses it in his own daily routines.

Considering the authentic relationship between Scheffler and GOLFFOREVER already in place, as well as Scheffler’s well-earned trust in key GOLFFOREVER contributor, Dr. Troy Van Biezen – a top PGA Tour chiropractor and trainer with whom Scheffler has worked over the past 10 years ­– the announcement of an official partnership is a natural one for both parties.

Dr. Van Biezen, a marquee instructor within the GOLFFOREVER app, has worked with top players on the PGA Tour for the past 20 years like Jordan Spieth, Justin Thomas and Zach Johnson. He introduced Scheffler to the GOLFFOREVER product during its soft-launch in November, and the pair have since developed a variety of pre-round warmups, flexibility routines and strength workouts that Scheffler follows religiously, including during the week of his three-stroke victory at Augusta National.

The 25-year-old Scheffler joins GOLFFOREVER’s original PGA Tour ambassador, Justin Leonard – whose career is transitioning to the PGA Tour Champions this summer – in a capacity that illustrates the versatility of GOLFFOREVER’s products helping golfers of any age or skill level.


TravisMathew to Become the First Brand to Open a Storefront at St Andrews

HUNTINGTON BEACH, CA. – TravisMathew, a premium men’s golf and lifestyle brand, today announced its partnership with St Andrews Links and the opening of its new store at the Old Course, becoming the first brand with an on-site storefront at this iconic location.

The new relationship between TravisMathew and St Andrews Links will begin in August 2022, with the opening of a permanent TravisMathew store next to the iconic 18th hole at the Old Course and near to the historical Royal & Ancient Golf Club of St Andrews building. As an Official Supplier, the storefront will feature TravisMathew’s most beloved styles, including never-before-seen St Andrews Links co-branded apparel. Though TravisMathew has been sold in St Andrews’ Old Course Shop in past years, this will be the only brand-specific store at St Andrews Links to date.

Established over 600 years ago and considered to be the “Home of Golf”, The Old Course at St Andrews is the oldest golf course in the world and home of this year’s 150th Open. St Andrews Links represents a long and storied tradition, responsible for much of golf’s legendary history and TravisMathew is honored to join this legacy, paying respect to what has come before and delivering their timeless styles that pay homage to such a historic venue.

“This is truly an iconic moment for TravisMathew,” Said Ryan Ellis, CEO of TravisMathew. “To have the opportunity to associate our brand at the Home of Golf with a retail store footsteps from the famed Old Course is something we couldn’t be more excited about. We can’t wait to introduce exclusive product that will bring together the rich history of St Andrews and the modern, lifestyle performance foundation of TravisMathew. We look forward to building on this relationship for years to come.”

St Andrews Links is equally passionate about the opportunity this new relationship presents and the impact this addition will have on visitors from around the globe.

“We are thrilled to work with TravisMathew, one of the most exciting and fastest growing brands in golf,” Danny Campbell, Commercial Director at St Andrews Links said. “We cannot wait to unveil the exclusive lifestyle collections in our incredible store and believe our new offering will excite our global audience of golfers and followers, helping us to reach new fans and inviting all generations to unite and celebrate TravisMathew and the Home of Golf.”

Visit TravisMatthew HERE

Michael Feland
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One Comment

  1. Erik Ferner

    I bet the TM store over there will be outstanding!! Can’t imagine what kind of course related designs they’ll come up with!

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