Golf News – May 1, 2020

18Birdies Launches AI Coach

OAKLAND, CA – 18Birdies – creator of the fastest-growing consumer golf app – today announced the launch of AI Coach, golf’s first video-based swing analyzer that uses the power of artificial intelligence to help golfers improve their game anytime, anywhere.

The groundbreaking 18Birdies AI Coach combines a video swing analyzer and personalized improvement recommendations to revolutionize the way golfers analyze, understand and improve their game. Users begin by simply recording a video of their swing with the 18Birdies app. The video is then analyzed and given a swing score. Based on this score and the basic swing flaws identified, the AI Coach then delivers personalized drill recommendations designed to help the user improve their game and find more enjoyment on the course. Swing videos can be taken indoors or outdoors and don’t require the use of a club, meaning users can analyze and improve their swing on their own time – whether they are on the course, range or in the comfort of their own home.

“For decades, golfers have been given limited choices when it comes to receiving instruction. They could either pay an arm and a leg for in-person coaching or try to implement generic tips and drills gathered from the other golfers on the range or the internet without guidance as to how to apply to their specific game. In fact, on average less than 20% of golfers take a lesson in a given year,” said Eddy Lui, founder and CEO of 18Birdies. “AI Coach brings golf instruction into the future and fills this obvious gap in the market, providing golfers custom tailored instruction based on their own swing wherever and whenever they want. It is a great way for both beginners and experienced golfers to receive meaningful instruction on their own terms.”

AI Coach is just the latest innovation from 18Birdies designed to enhance the on and off-course experience for golfers of all skill levels through their mobile device. From GPS and stat tracking to virtual tournaments and tee-time booking, 18Birdies can be tailored to fit anyone’s approach to the game regardless of experience and without the need for additional expensive or bulky equipment and sensors. This approach has helped 18Birdies build one of the most dynamic communities in the sport, with millennials making up 70% of the its 1.8 million users.

18Birdies is available for download in both the App Store and Google Play. To learn more about the app please visit and 18BirdiesApp on Instagram.

Visit 18Birdies here:

Harbor Shores Golf Community Celebrates Ten Years of Revitalization

BENTON HARBOR, MI – Anniversaries are the perfect occasion for celebration, reflection and looking ahead. As the Jack Nicklaus Signature course at Harbor Shores Resort, every-other-year host of the KitchenAid Senior PGA Championship, and its surrounding 550-acre community marks its first 10 years, the transformative impact the development has had on the Lake Michigan shoreline communities of Benton Harbor and St. Joseph, Michigan is humbling to consider. Harbor Shores stands as a remarkable testament to a vision made possible by $900 million in strategic investments, a collective set of projects with collaborating community leaders and organizations, led by the Whirlpool Foundation and its benefactor, global home appliance leader Whirlpool Corporation.

This year’s KitchenAid Senior PGA Championship was cancelled in response to the “Stay at Home” mandate from the state of Michigan, but that hasn’t dampened the charitable spirit of the locals who fully appreciate the magnitude of this community’s transformation. Whirlpool Corp. and the community have come together and acknowledged their full support of doing whatever it takes to reduce the spread of the coronavirus. This has included donating much needed medical supplies to local hospitals and its employees being active in helping provide local meals and support for the youth in the region.

Instead of asking for refunds on the KitchenAid Senior PGA Championship uniforms provided by the PGA of America, many of the more than 1,500 community volunteers have donated those funds to help frontline workers battling the COVID-19 pandemic through the Spectrum Lakeland Foundation. That community spirit of doing the right thing collaboratively has been the silent force behind the Harbor Shores development and many other interdependent projects in the community for years, and legions of volunteers have already signed up for the most significant major in senior golf when it returns to Harbor Shores in 2022.

The Nicklaus course at Harbor Shores sits on a site where 6,000 manufacturing jobs were lost over an 18-month period in the 1980s. Most of these buildings sat empty for years, leaving roughly three million square feet of industrial materials and contaminated soil—enough to fill a football field 80 feet tall. In 2008, that property had a state equalized value of $0. By 2017, the same land had a taxable value of nearly $37 million.

The opening of the golf course at Harbor Shores in July 2010 signaled a turning point in Benton Harbor’s history. The 6,852-yard, par-71 Jack Nicklaus Signature design is a key component of the $500 million core Harbor Shores development on the shores of Lake Michigan and the Paw Paw River. The direct spike in jobs, redevelopment, new homebuyers, tax base, vacationers and civic pride from the sprawling resort and residential development is almost incomprehensible when one considers what stood on these shores just over a decade ago.

Visit Harbor Shores here:

Michael Feland
Latest posts by Michael Feland (see all)

Leave a Comment

Your email address will not be published. Required fields are marked *