Golf News – May 1, 2019

G/FORE Announce Limited Pre-Launch Release Of Innovative New MG4.1 Crossover Shoe On

Los Angeles, CA – Luxury lifestyle brand and golf footwear innovator, G/FORE has announced that it’s making a very limited quantity of its new MG4.1 crossover shoe available to purchase on on a first-come first-served basis from May 1st.

This decision follows unrivalled demand from loyal G/FORE customers eager to get their hands on the innovative MG4.1 shoe that was launched to much acclaim at the PGA Show in January. Customers are advised to act quickly as once this limited quantity of MG4.1 is sold out they won’t be able to purchase them again until the full range is officially launched on in June.

Bringing a whole new dimension to golf footwear styling and performance, this athletic styled shoe has been injected with premium lightweight comfort and advanced performance technologies that will make it the perfect on and off-course hybrid shoe..

By fusing the latest athletic shoe trends together with luxury engineering, G/FORE have, in the MG4.1, crafted a shoe that is like nothing else in golf. Fitting perfectly into the brand’s footwear range, it now provides G/FORE loyalists with modern interpretations of classic, street and even athletic footwear styles.

The MG4.1 features a one-piece engineered knit upper that hugs the foot and provides lightweight and breathable comfort from heel to toe. Seamless internal and external overlays provide added lateral support and an integrated heel tab and 4-way stretch collar ensure easy slip-in comfort.

An auxetic lattice midsole, complete with new FOREFOAM™, offers additional lightweight comfort, targeted flexibility and maximum energy return with every step, while the additional triple density footbed is designed to provide maximum comfort under foot for long days on and off the course.

On the outsole, designers have used a new full rubber SAW TOOTH traction pattern which has been anatomically designed to provide supreme flexibility, stability and grip.

Two styles will feature prominent G4 branding on the outsole and the other three will have more subtle branding on just the upper of the shoe.

To be one of the first people to slip your feet into a pair of MG4.1’s and be the envy of your playing partners, make sure you set a reminder to head over to on the May 1st.

Visit G/FORE here:

Lamkin Releases Innovative Additions to the Popular Sonar Grip Line

SAN DIEGO, CA – Lamkin Grips, the innovation leader in golf grip manufacturing, has announced the introduction of two new models in its hugely popular SONAR line. The new SONAR TOUR and SONAR WRAP grips add distinctive options to the unmistakable feel and all-weather performance of the SONAR grip family that was a runaway success for Lamkin in 2018.

Both additions to the SONAR line benefit from Lamkin’s proprietary FINGERPRINT Technology and GENISIS material. Lamkin’s proprietary FINGERPRINT technology distributes intricate and densely spaced patterns throughout the grip’s surface. These micro-textures deliver a smooth, comfortable surface feel along with a high level of grip traction for enhanced comfort, confidence and all-weather control. Lamkin’s patent-pending GENESIS material provides unrivalled grip comfort by combining a slightly softer feel than traditional rubber with durability that exceeds all comparable grip materials.

Designed in collaboration with Lamkin’s Tour ambassador Justin Rose, SONAR TOUR features the omni-directional grip traction provided by FINGERPRINT Technology combined with a firmer durometer Lamkin GENESIS material for enhanced torsion control under the pressure of higher swing speeds. A unique finishing process preserves SONAR TOUR’s super-tacky surface feel, ensuring the Tour inspired design retains the line’s comfortable quality. A traditional taper shape delivers a conventional feel and in a final nod to its Tour inspiration the grip is fitted with a logo down design, often preferred by the best players in the world.

SONAR WRAP provides the super tacky feel and all-weather performance of SONAR in a new wrap style model. The SONAR WRAP grip benefits from Lamkin’s proprietary FINGERPRINT Technology and patent-pending GENESIS material to deliver a grip that has unprecedented levels of comfort and traction. To further enhance the simulated wrap feel, SONAR WRAP includes an ergonomic ‘Progressive Skive’, with fluctuating spiral dimensions based on grip size and is available in both Standard+ and Mid Size+ variations.

Visit Lamkin Grips here:

Royal Albartross Pays Tribute to Golf’s “Open Season” With New Footwear

LONDON, ENGLAND – To celebrate this summer’s “Open Season,” luxury master-crafted footwear designer Royal Albartross is introducing distinctive new golf shoes.

A new collection of Ladies Liberty women’s golf shoes arrives just in time for the U.S. Open Championship in June, while the latest limited edition of its trend-setting Croco men’s golf shoe will honor of The Open Championship when it’s released in July.

The men’s Cobalt (royal blue) Croco provides a splash of Union Jack color with red laces –making it perfect for any occasion when style is as important as utility. Plus, these stylish shoes will add a bit of “Champion Golfer of the Year” swagger to every step.

One of four limited-edition styles honoring golf’s major championships, the Cobalt Croco is handcrafted with dark blue crocodile-print leather, lightweight VIBRAM pro golf outer soles, and soft calf linings that support and cushion every step on and off the fairways. Limited edition Green and Black Crocos were created to commemorate the 2019 Masters and U.S. Open Championship.

The Ladies Liberty collection makes a major statement of its own by expanding the high-fashion “athleisure” footwear lineup “for women designed by women.”  These sneaker-style golf shoes are made with black or white calf leather, black or white laces, and multicolored accent tape at the back for a bold touch. This is the perfect shoe for time spent on and off the course.

Royal Albartross is challenging the notion of how a golf shoe can fit – and look – with its ground-breaking designs, which boldly show how golf footwear can perform exceptionally on the course while complementing wardrobes and lifestyles off the course. Designed in London, and hand-made in Europe, these footwear collections deliver on-course traction, all-day comfort, and fashion-focused aesthetics.

What truly distinguishes Royal Albartross from other golf shoe manufacturers is its attention to detail and commitment to top-quality materials sourced from all over the world. Each pair of Royal Albartross shoes features Italian leather, high-shine components and VIBRAM soles. It takes eight weeks and more than 250 tasks to make a single pair of Royal Albartross golf shoes, with master artisans crafting each aspect of by hand.

Visit Royal Albartross here:

Michael Feland
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