Golf News – March 9, 2021

Bryson DeChambeau Boldly Overpowers Bay Hill with a Bridgestone Golf Ball to Win Arnold Palmer Invitational

COVINGTON, GA – Bridgestone Golf star player Bryson DeChambeau captured his eighth PGA Tour victory on Sunday at the Arnold Palmer Invitational. DeChambeau’s confidence in his Bridgestone TOUR B X golf ball powered him to a final round 71 and 11-under-par total that was marked by massive drives, dominating shots from the rough, and excellent play on and around the rock-hard greens.

Throughout the week the reigning US Open champion used his unique power game off the tee and from the rough to best the stacked field at Bay Hill. DeChambeau’s advantage was no more evident than it was on the par-5 sixth hole, where in consecutive rounds he launched drives with his Bridgestone TOUR B X golf ball of 370- and 377-yards, both times leaving less than 100 yards to the hole. Fittingly, on his very last tee shot of the tournament, the 8-time Tour winner nailed the longest drive of the tournament on the 18th hole, allowing him to hit yet another green in regulation and two-putt for the win.

“Bryson is the most exciting player in the game today, you can feel the electricity when he walks on the tee,” added Murphy. “We’re very pleased he’s committed to helping Bridgestone develop superior products and we look forward to working with him for the foreseeable future.”

The 3-piece TOUR B X golf ball used by DeChambeau to capture the prestigious Arnold Palmer Invitational title features Bridgestone’s game-changing REACTIV cover technology, which allows for maximum speed and distance on long shots and superior spin and control and short shots. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s VFIT for a free video ball-fitting consultation.

Visit Bridgestone Golf HERE

SIK Golf Expands C-Series Customization Options With Introduction of Matte Black Finish

PINELLAS PARK, FL – SIK Golf, developer of Patented Descending Loft Technology (DLT), today announced the introduction of a new Matte Black finish, which will be available on all SIK putters for 2021 including arm locks and the Hot List Gold Medal winning Pro model. The company, which is known for its data-driven approach to putter technology and fitting, adds the new aesthetic option as an extension of its customizable C-Series line-up, which already offered custom options for each clubhead, including hosel configurations, a variety of shaft choices, loft and lie angles, sightline type and location, and in some cases even head shape customization. A choice of custom headcovers is also available.

“Above all else, SIK Golf is focused on putter and fitting technology to help golfers make more putts,” said Steve Harrison, CEO and Founder of SIK Golf. “We also realize consumers are interested in great looking putters and we are excited to expand our C-Series with a new finish offering. We believe our expansive custom options will give consumers everything they want to go along with our 100% CNC milled clubhead and patented Descending Loft Technology.”

The new Matte Black finish is applied in the USA and is exceptionally thin, so it does not affect the face grooves or DLT Technology in any way. The finish also does not change impact feel, so players can choose from the traditional chrome or Matte Black options freely without consideration of performance impact.

“We wanted to make sure the new finish looked great but didn’t alter performance in any way,” said Harrison. “I’m confident we’ve got it right.”

Visit SIK Golf HERE

The PUMA Golf X Palm Tree Crew Collection Delivers Premier, Tropical Vibes to the Golf Course

CARLSBAD, CA – Rickie Fowler, one of PUMA’s most celebrated brand ambassadors, has joined forces with PUMA Golf and world-renowned DJ, songwriter and record producer, KYGO, to bring to life a new, exciting collection – PUMA Golf x Palm Tree Crew.

The Palm Tree Crew (PTC) is a lifestyle brand, founded by KYGO and his manager Myles Shear, that encapsulates tropical vibes and is represented by its iconic golden palm tree logo. The PUMA Golf x PTC collection stemmed from a long-standing friendship between Fowler, also a long-time Crew member, and KYGO, himself an avid golfer, partnering to deliver official Palm Tree Crew gear to the golf course.

Inspired by the jet-setting lifestyle of the DJs, athletes and musicians that represent the Palm Tree Crew, this collection represents those who continuously chase their bold dreams with a quiet confidence and dedication to their craft. Although not everyone will play in a Major or DJ for thousands, the PUMA Golf x PTC gear, designed for wear on and off the course, will give you the swagger and spirit to chase your dreams, whatever they are.

PUMA designers created the collection to capture KYGO’s laid-back vibes, blending golf and lifestyle silhouettes, fabricated to perform on the course yet deliver comfort and style for everyday life. A deep navy blazer colorway and bright gold hits elevate the collection, with each piece featuring the iconic PUMA cat and Palm Tree Crew logo.

“We could not be more excited to come out of the gate with Palm Tree Crew through this collaboration with PUMA Golf. Palm Tree Crew is proud to work with Rickie, alongside PUMA, to bring our tropical vibes to the golf course. Rickie has always been a fashion icon in the golf world, and we are excited to work with him to bring our vision to life. This is just the beginning of a great and long-standing partnership,” said Shear.

“The blend of PUMA’s sport style heritage and history in golf combined with The Palm Tree Crew’s laidback lifestyle vibes was the perfect inspiration for this partnership,” said Grant Knudson, Head of Product Creation, PUMA Golf. “When designing this collection, we looked beyond the expected to create something fresh and modern with a more fashion-forward feel. The PUMA Golf x PTC collection perfectly fuses sport and lifestyle fashion and can be dressed up or down to fit seamlessly into any wardrobe.”

In addition to the apparel, footwear and accessories, the collaboration will also include a one-of-a-kind COBRA RADSPEED Palm Tree Crew Driver. Featuring all the key technologies incorporated in COBRA’s RADSPEED drivers, this Limited-Edition version comes in a striking navy and gold colorway with the Palm Tree logo on the toe. The driver also includes a custom COBRA x PTC headcover, an ultra-premium Fujikura Speeder VII 661, for X & S flex, and the 569 for R flex and a custom black and gold COBRA Lamkin Crossline CONNECT grip.

Visit PUMA Golf HERE

Michael Feland
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