New Putting Lab Design (PLD) program offers tour-inspired designs, custom experiences, and collectibles
PHOENIX, AZ – PING launched the Putting Lab Design (PLD) program today, a custom putter experience created to give golfers unprecedented access to precision-milled putters and tour-level fitting experiences through a new website dedicated to advancing PING’s reputation as the leader in putter design and customization. Golfers visiting pingpld.com can experience the program in three ways: PLD Custom, PLD Milled and PLD Limited.
PLD Custom: Golfers schedule an appointment with a PING Master Fitter to experience the same custom-fitting process as a tour player and create a one-of-a-kind, custom putter built by the PING Wrx team. Appointments for either a virtual or PING Putting Lab fitting begin March 21 and can be scheduled starting today at pingpld.com/schedule-pld-fitting.
PLD Limited: Collectors items that celebrate a PING putter that changed the game, or limited quantities of tour player models built and customized to the pro’s exact specifications.
PLD Milled: Four precision-milled, tour-proven models available at PING retailers committed to selling premium, custom-fit putters.
Since PING created the PLD brand through several limited-edition models in recent years, golfers have expressed interest in more custom designs and options, seeking the same experiences and treatment as the tour pros. The PLD Custom program was created to satisfy the on-going demand for golfers wanting the ultimate custom putter experience.
PLD Custom
With PLD Custom, golfers enjoy the same personalized treatment as tour professionals, either in person at the PING Putting Lab or virtually. Working with a PING Master Fitter, they’ll design a one-of-a-kind, precision-milled putter crafted and customized just for them. There’s no experience in golf like it.
It starts with a custom fitting and ends with a putter fully customized to the golfer’s precise specifications. Whether virtually or in person, golfers consult with a PING Master Fitter who uses the same proven technology that PING staff professionals rely on to gain valuable insights into their putting strokes. Using the PLD iPING putting app, the master fitter analyzes a golfer’s fitting data to recommend a putter model that best matches their stroke and personal preference.
Golfers specify every custom aspect of their putter, including accessing models previously available only to PING staff players. Once the head design and material are chosen, options to fully customize the putter include tungsten weighting, face milling, finish, alignment aids, engraving and paint fill. Using a golfer’s biometrics, the master fitter determines the player’s ideal length, loft, lie and grip type to ensure the custom putter performs to PING’s highest standards.
Once all of the details of the putter are established, it is custom built from start to finish in the USA, passing through the expert hands of PING WRX master machinists and club builders, the same team that’s entrusted to create and build clubs for PING’s global tour staff. They’ll precisely customize and calibrate every element of the putter, just like they do for the best players in world.
The price of a PLD Custom putter (U.S. MSRP: $1,290) includes a custom fitting (virtual or in person), choice of putter model, material (stainless or carbon steel), head weight, finish, face milling, alignment lines, shaft, grip, engraving and paint fill. A $200, non-refundable payment is required to schedule and participate in a PLD Custom Fitting appointment (virtually or in person). The $200 is applied to the purchase at time of payment. Custom feature requests beyond what is stated above may be subject to additional cost.
PLD Limited
With only a few opportunities a year, PLD Limited models consist of putters played by top PING professionals, and iconic PING putters that changed the game. Targeted mainly to collectors, these models will be serialized and available as built with no modifications.
The first PLD Limited model will celebrate the 55th anniversary of the Anser Patent. Granted on March 21, 1967, the game-changing patent set the standard in putter design that still dominates the winner’s circle today.
The Anser Patent 55 (U.S. MSRP: $790) is fully machined from bronze and is available on March 21 of this year. It can be purchased only at pingpld.com.
PLD Milled
The PLD Milled line offers a collection of four tour-validated models, each with a history of winning championships. These designs are fully machined from forged, 303 stainless steel and represent a combination of standard-setting favorites like the Anser and newer, tour-inspired models like the DS72, the choice of multiple-time winner Viktor Hovland. Each model requires more than four hours of milling time, precisely shaping every surface and radius to achieve the high quality and premium look expected in a precision-milled putter.
The four models (U.S. MSRP: $485) are available for pre-order beginning today at PING authorized retailers committed to selling premium, custom-fit putters.
PLD Milled Model Specifications
Anser
- Precision-milled from forged, 303 stainless steel
- Slight Arc
- 350g
- Matte Black finish
- PING black graphite shaft
- Lie Angle: 20° +/- 4°
- Loft: 3° +3°/- 2°
Anser 2
- Precision-milled from forged, 303 stainless steel
- Slight Arc
- 350g
- Satin finish
- Chrome stepless steel shaft
- Lie Angle: 20° +/- 4°
- Loft: 3° +3°/- 2°
DS72
- Precision-milled from forged, 303 stainless steel
- Straight Stroke
- 365g
- Satin finish
- Chrome stepless steel shaft
- Lie Angle: 20° +/- 2°
- Loft: 3° +3°/- 2°
Prime Tyne 4
- Precision-milled from forged, 303 stainless steel head
- Aerospace grade, machined aluminum hosel
- Strong Arc
- 360g
- Matte Black finish
- Matte-black stepless steel shaft
- Lie Angle: 20° +/- 4°
- Loft: 3° +3°/- 2°
Visit PING Golf HERE
PGA Champion Jason Day Chooses to Join the Bridgestone Tour Team
COVINGTON, GA – Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the signing of major champion Jason Day to its Tour team. Joining the likes of Tiger Woods, Bryson DeChambeau, Fred Couples, Lexi Thompson, and Matt Kuchar, Day brings an incredible resume, which includes a former World #1 ranking, in addition to personality and charisma to the Bridgestone team.
Day first became interested in Bridgestone’s TOUR B XS after seeing Tiger hit some high spinning short game shots that piqued the Australian’s interest. Though he had no relationship with Bridgestone Golf at the time, he later began experimenting with Tiger’s ball and was impressed enough to start playing it on Tour. Eventually though, Day came to the realization that another model fit his game even better.
According to Elliot Mellow, Golf Ball Marketing Manager at Bridgestone, Day’s introduction to Bridgestone golf balls is coincidentally very similar to that of many recreational players.
Day, who will be playing the 2022 TOUR B X for the foreseeable future, is excited to have a ball that’s optimized for his game.
The addition of Day to the Bridgestone Tour team is significant for a number of reasons, not the least of which is the fact that he is yet another top player who actively sought out the TOUR B golf ball.
“We’re extremely excited to have Jason as a member of the Bridgestone family,” said Dan Murphy, President and CEO of Bridgestone Golf. “We’ve been gaining momentum for quite a while and adding another elite level talent like Jason is exciting. The fact that, like all of our Tour players, he requested product to test and played it on Tour before we had an official relationship just further validates our TOUR B line.”
The 2022 Bridgestone TOUR B X is available now and features a price of $49.99 per dozen.
Visit Bridgestone Golf HERE
Michael Feland
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