Golf News – March 6, 2024

Golf Pride Introduces All New Putter Grip with Reverse Taper Technology

Pinehurst, NC – Golf Pride, an industry leader in golf performance equipment, unveils its new putter grip featuring Reverse Taper Technology. Engineered to optimize both hands during the putting stroke to help square the clubface at impact, Reverse Taper putter grips will be available for purchase at retail and golf course locations beginning April 15. Consumers will also be able to purchase online at where starting now they can sign up to receive presale and launch updates.

Drawing on 75 years of inspiration, coupled with extensive consumer testing, Golf Pride designed Reverse Taper with a slimmer upper half and wider lower section to help anchor the top hand for stability and reduce tension in the lower hand for smooth acceleration through the stroke. Additionally, Reverse Taper prevents micro-levers in the stroke, helping golfers to not flip their wrists at impact.

Reverse Taper is constructed using polyurethane to deliver the right softness, texture and weight that enables more consistency and confidence in golfers’ hands. The feel is soft, yet responsive with unique traction elements to help each hand control speed. The grips feature a vibrant color palette with visual cues and textures to help with finger placement regardless of how a player likes to grip their putter. Despite there being multiple sizes, the weight of each model maintains a balanced ‘sweet spot’ so golfers can sense the putter head throughout the stroke.

Reverse Taper is available in two sizes in three unique shapes:

  • Round – Universally popular for all hand gripping techniques; features a traditionally round upper section that tapers into a wider lower section
  • Pistol – Classic pistol shape to help golfers lock in their upper hand; designed for all and often popular with players who use a left-hand-low technique (right-handed golfer)
  • Flat – Slightly more oval shaped upper section; designed for all and often preferred by golfers with a palm-to-palm putting stroke style

“Within the putter grip category we observed a trend in which manufacturers were actively trying to design products that removed the hands from the putting process, whereas our research indicates that by optimizing the connection between the hands and grip that players can improve their performance,” says James Ledford, President of Golf Pride. “Through hundreds of concept iterations, our innovation team created Reverse Taper, which has tested quite positively with players of all skill levels.”

Reverse Taper is just the second product in Golf Pride’s storied history that was conceptualized, designed and tested at their state-of-the-art Global Innovation Center in Pinehurst, NC. Located next to world-famous Pinehurst No.8, the GIC is the epicenter for all global consumer research, product design and brand marketing.

Visit Golf Pride HERE

Terra Forza Golf Welcomes Roger Cleveland to Leadership Team as Executive Vice President

SAN ANTONIO, TX – Terra Forza Golf is thrilled to announce the addition of Roger Cleveland to its team. The legendary founder of Cleveland Golf and current Callaway Golf ambassador will serve as Terra Forza’s Executive Vice President and assist in the design of a variety of Terra Forza Golf shaft projects.

“Throughout my career, I’ve been passionate about creating products that help golfers play better,” Cleveland said. “I’ve spent a lifetime designing wedges, irons and woods and I am still constantly seeking ways to make products perform better. The opportunity to assist the design team at Terra Forza Golf is exciting!”
Cleveland will combine his design and fitting expertise with Terra Forza’s patented ground reaction force fitting process to enhance the shaft-fitting experience for all golfers.

“The ability to objectively use ground reaction forces is now critical in accurately fitting golfers and Terra Forza’s patented process opens up a whole new way to fit not only wedges, but all golf clubs,” Cleveland said. “It’s fast, accurate, objective, and brand-agnostic. This opportunity allows me to share my knowledge with golf professionals, club fitters, and consumers around the world.”

Cleveland joins Terra Forza Golf while remaining a brand ambassador at Callaway Golf where he’s been since 1996, serving as Chief Club Designer and roles impacting a variety of initiatives during his tenure.

Prior to joining Callaway, Cleveland founded Cleveland Golf, building it into one of the game’s most widely-respected brands. Throughout his career, Cleveland has worked with many of the game’s top players, including players on the PGA Tour, Champions Tour, European Tour, Korn Ferry Tour, and LPGA Tour and all skill levels of amateur golfers.

“For the past 20 years I’ve hoped there would be an opportunity to work with Roger on a special and unique golf project,” said Tom Relf, Terra Forza Chief Executive Officer. “Finally, after all these years, the timing is right. Roger Cleveland is an icon in the game of golf. Cleveland Classic woods, irons, and wedges were the industry leaders and the most well-respected in the game. Over the past 25 years at Callaway Golf, his impact has been tremendous as he’s played a key role in a variety of product developments including wedges, irons, and metal woods.

Visit Terra Forza HERE

Michael Feland
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