Golf News – March 4, 2021

COBRA® Golf Unveils the Copper Series Players Irons to Satisfy the Most Demanding Shotmakers

Carlsbad, CA – COBRA® Golf, a leader in golf club innovation, today unveiled its KING Copper Iron Series, introducing a stunning new copper finish, inspired by Rickie Fowler, in its popular player’s irons. The family debuts a new addition to its player’s iron lineup with the KING RF Forged MB, and a new copper finish in the KING Tour, and the KING Forged TEC irons. The new copper versions offer the same performance technologies as the chrome models in a premium copper finish that is sure to turn heads on the course.

The KING RF FORGED MB COPPER IRONS are an evolution of the limited-edition RF Proto Irons introduced earlier this year. The irons continue to feature a special “RF,” logo on the toe to indicate Rickie’s involvement in the shaping, design and choice of finish. Each clubhead in the set is forged five times out of 1025 carbon steel to deliver the softest feel desired by the best players. Each face and groove is CNC milled to maximize trajectory and spin control. Like Rickie’s gamers, the irons are fitted with a tungsten toe weight to optimally position the CG behind the sweet spot for the purest feel with enhanced stability. The rich copper finish paired with Rickie’s signature shape delivers an impressive package designed for highly skilled players. The KING RF Forged MB irons are available in 4-PW in copper, RH only, with KBS C-Taper 120 steel shafts, and Lamkin Crossline Connect grips.

For shot makers who want the ultimate in feel, precision and forgiveness in a player’s cavity back shape, the KING TOUR COPPER IRONS are the ticket. Manufactured using Metal Injection Molding (MIM) for precise shaping and exceptionally soft feel, each clubhead is also fitted with a Tungsten toe weight to center the CG behind the hitting zone for pure shots with added stability on off-center hits. The soft MIM material, combined with a TPU insert (thermoplastic polyurethane) positioned behind the clubface, damps vibrations for a soft yet solid feel at impact that rivals traditional forged irons, even though they are actually MIM’d. The rich new copper finish sets these sticks apart from a visual standpoint. The KING TOUR Copper Irons are available in 4-PW in RH & LH (3-iron and GW available through custom) with KBS $-Taper 120 steel shafts and Lamkin Crossline Connect grips. For those who prefer the classic chrome finish, the irons are still available in both RH and now LH as well.

Better players who put a premium on distance while still desiring the precision and feel of a compact iron shape, should look at the new KING FORGED TEC COPPER IRONS . The design combines a fully hollow construction into a shape that resembles a classic muscleback that appeals to better players. The hollow core is infused with foam microspheres to yield a soft feel and fine-tuned acoustics throughout the set. To add to the distance-enhancing technologies, a forged PWRSHELL face insert maximizes launch and speed across the face and on the sole. An internal tungsten toe weight improves stability on off-center toe hits and centers the CG resulting in precision with forgiveness. The KING Forged TEC Copper Irons are available in variable length only, 4-PW (3-iron and GW available through custom order) in RH and LH with the stock shaft offering as the KBS $-Taper Lite steel.  For a graphite offering, the Project X Catalyst 80 (X, S), and 60 (R) is the recommended option available in custom. Lamkin Crossline Connect grips come standard. The chrome versions of the Forged TEC irons are still available in both Variable and ONE Length in RH and LH.

All three sets of irons come equipped COBRA CONNECT Smart Grips giving players access to in-depth shot-tracking data. Download the Arccos Caddie app on your smart device to pair your clubs and unlock your 90-day free trial to Arccos Caddie.

Visit COBRA Golf HERE

Lexi Thompson Joins Club Champion as Brand Ambassador

WILLOWBROOK, IL – Club Champion, the nation’s leading custom club fitting and building company, is proud to announce a multi-year brand ambassador agreement with LPGA superstar and Major Champion, Lexi Thompson.

Through the partnership, Thompson will help strengthen Club Champion’s message that club fitting should be a core part of golf improvement for every golfer. Thompson has been a force on the LPGA for more than half of her life, and has the knowledge and experience to support club fitting as a practice.

“Properly fitted equipment is undeniably a huge factor for any golfer’s game,” said Thompson. “I’m thrilled to work with Club Champion because they offer a truly Tour-level fitting that can benefit everyone from professionals to beginners.”

Thompson joins Louise Ridderström as the second LPGA professional on the Club Champion ambassador team. Jordan Spieth, Cameron McCormick, David Leadbetter, Paige Spiranac and Michael Breed are also part of the Club Champion crew.

For over a decade, Club Champion has been the nation’s top club fitter, builder, and retailer of the best brands in golf, offering over 50 brands and more than 50,000 hittable club combinations in every store. The company will eclipse 80 locations by spring 2021 with plenty of more growth to follow.

“Adding Lexi to our team is a perfect fit—her talent is undeniable and her future is only getting brighter,” said Nick Sherburne, founder of Club Champion. “She’s a role model and she’s an inspiration to every golfer, especially women. This is an exciting time for us as a company and we expect Lexi’s influence on the brand will only accelerate the excitement for us.”

Visit Club Champion HERE

Bridgestone Golf Builds on Legacy of Ball Fitting With New Lady Precept

COVINGTON, GA – Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the new Bridgestone Lady Precept golf ball. Building on a lengthy heritage that has produced the best-selling women’s ball of all time, the new Lady Precept is specifically designed to help players with moderate swing speeds hit higher and longer shots.

“A lot of brands have given up on a lady’s golf ball design and simply re-labeled one of their distance models,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “We actually design a ball that benefits this segment of players in a specific way.”

Aimed at players with moderate or slower swing speeds, the new Lady Precept was designed with a softer, reformulated gradational core that’s engineered to provide easier and faster launch for increased distance and a bit more forgiveness on off-center hits.

“The heritage really started with the MC Lady in the late 90’s,” said Mellow. “The target audience for the Lady Precept is still the same, but the gradational core technology, design, and overall performance has improved significantly over the years.”

The 2-piece Bridgestone Lady Precept is available now with a street price of $19.99 per dozen.  In addition to the classic white version, the Lady Precept is also available in Optic Pink. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s VFIT for a free video ball-fitting consultation.

Visit Bridgestone Golf HERE

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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