Golf News – March 31, 2022

Golf Pride® Continues to Innovate With New CPX, the Softest Performance Grip Yet

PINEHURST, NC – Golf Pride, an industry leader in innovation and sports performance equipment, announced today the introduction of CPX®, the company’s softest performance grip yet. The new CPX — standing for “Comfort Performance Extreme” — provides superior feel through a combination of extreme softness and exceptional new technology, including the company’s first-ever raised, EXO diamond-quilted pattern. For players who seek the confidence that comes from the feel of a high-performance, comfortable grip, the CPX is a game changer.

The new CPX — the first grip completely concepted and developed at Golf Pride’s new Global Innovation Center in Pinehurst, NC — is constructed from a very soft and responsive rubber compound that molds to the golfer’s hands for the ultimate in comfort and stress relief. The soft and tacky material features a 45-degree diamond pattern inspired by the grips on BMX bikes. This new tactile design is raised to maximize contact-area with the golfer’s hands, enhancing performance. In addition, the innovative Control Core® in the grip’s end-cap complements the soft rubber compound to afford the best of both worlds: maximum softness and maximum control.

A Soft Grip for a Hard Game

With the introduction of CPX, Golf Pride is also unveiling a second new “feel.” The brand’s latest campaign – “A Soft Grip for a Hard Game” – is an intentional departure from the golf category’s historical focus on performance claims and product specs in marketing materials. Confidence through comfort is integral to reach the most optimal performance in the golfer’s game. “A Soft Grip for a Hard Game” is aimed at players of all types from highly competitive golfers to weekend warriors and all those in between.

“We know that golfers of every caliber quest for the ‘right feel’ when they have a club in their hands,” said Eric Gibson, Global Head of Marketing, Golf Pride. “The new CPX, and the marketing campaign behind it, focuses on exactly that. Golf is hard. There’s a lot to think about. We believe that the right grip can create comfort – for your hands and your mind – regardless of your skill level. We are excited to lean more into this approach in our messaging and feel it reflects the positive change and growth that golf is experiencing.”

Visit Golf Pride HERE

Sacks Parente Golf Opening Golf Shaft Manufacturing & Design Facility in St. Joseph, Missouri

CAMARILLO, CA – Sacks Parente Golf Company (SPG), creators of exceptional putting instruments, announces that they are opening a golf shaft manufacturing and design facility into their operations.  This new facility will be opened in St. Joseph, Missouri.

The primary focus of this facility will be to manufacture SPG proprietary carbon fiber golf shafts for their patented Ultra-Low Balance Putter (ULBP) Technology putting instruments.  “Incorporating shaft manufacturing right here in the United States allows us to greatly control our ability to innovate, design, manufacture, and quickly deliver our putting instruments to a growing audience,“ said Tim Triplett, CEO of Sacks Parente Golf.

Sacks Parente shafts have been engineered from the ground up to meet specifications never before contemplated in a putter shaft. Weighing in at approximately 1 gram per inch, the Sacks Parente shaft is the high-performance engine that powers ULBP. The company has engineered carbon fiber composite shafts that are ultra-lightweight, extremely durable, and provide the golfer with a unique dexterity unlike any other on the market.  Achieving this level of performance, at less than 1/3 the weight of a typical steel shaft, is an engineering marvel that translates to putting instruments that naturally improve the putting stroke and performance.

Sacks Parente holds numerous patents and patents pending on their game-changing putter technologies.  “We will continue to lead the field in putter technology and performance while continuing to grow to our portfolio of patented products.  The addition of a golf shaft manufacturing facility will allow us to accelerate this development and growth,“ added Tim Triplett.

Visit Sacks Parente Golf HERE

Michael Feland
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