Golf News – March 3, 2021

Shaping the Future of Golf Apparel With adidas New Go-to Collection

CARLSBAD, CA – All golfers appreciate apparel that’s wearable anywhere, whether that’s on the course or on the go. That’s why we’ve designed a new collection of products – what we call our Go-To line – to show how we have evolved the golf uniform through versatile and more sustainable options that don’t sacrifice on performance.

At the heart of our new collection is the Go-To Polo. Like all the pieces in the range, it’s specifically designed to be worn on the go. With more people of all ages picking up the sport and anticipating the trend for more versatile apparel, we didn’t want the simple idea of “having to wear a polo” keep people from heading to the course. So, we created this polo by utilizing materials and colors that give it a wear-anywhere mentality but made sure that it would still perform the way a golfer would expect.

Under the rich, cotton-like handfeel of the men’s Go-To Polo, we put in a set-in raglan cut in the back for a sportier design that also helps increase mobility and range of motion. We also included our newest innovation in the form a flexible collar construction. That means that the Go-To Polo can easily be pulled over one’s head when fully buttoned – like a t-shirt – without ever losing its shape. The women’s Go-To Polo comes in both a short-sleeve and sleeveless option and is highlighted by an open placket construction for easy wear, and side slits for additional versatility. All of our Go-To Polos offer UV 50+ sun protection.

Beyond the versatile silhouettes, what really makes this polo unique is that each is PRIMEGREEN; made with 89 percent recycled contenti to help END PLASTIC WASTE and continue our progress towards our goal of using 100 percent recycled polyester in all our products by 2024.

Additional pieces as part of the Go-To Collection that are also PRIMEGREEN include:

  • Go-To Pique Polo – Sporty, with a hybrid set-in raglan sleeve that feels soft and breathable
  • Go-To 5-Pocket Pant & Short (men’s) – Cool and dry feel that features a stretch waistband and water repellant finish
  • Go-To Short (women’s) – 5” length with a light and stretchy feel, these feature an elastic waistband with drawcord and two front pockets and one back zipper pocket
  • Go-To Skort – 16” length with elastic waistband and drawcord, attached inner short tights, front and back pockets, as well as a side zip pockets for tees, ball markers, keys, etc.
  • Go-To Commuter Pant – Casual and wear-anywhere, these offer a cool feel, tons of stretch and front and back pockets for when you’re on the go

All products in the Go-To Collection are available now on adidas.com, the adidas app and at select retailers worldwide.

Visit adidas Golf HERE

TaylorMade Golf Company Expands the Storied Spider Franchise With Four New Putter Designs

CARLSBAD, CA – Spider putters are among the most recognizable in the world, utilizing unique shapes and materials to deliver industry-leading performance in high-MOI mallets. Today, TaylorMade Golf Company announces four new additions to the acclaimed franchise: Spider EX, Spider X Hydro Blast, Spider S and Spider SR. Each model is equipped with a specialized True Path™ alignment system that fits the putter’s shape while aiding certain golfer profiles.

A lot goes into hitting a solid putt. With this new class of Spider putters, we focused on removing two of those variables: aim and alignment. Each model features its ownTrue Path that simplifies the aiming process and helps golfers set up to the ball the same way time after time. While each putter brings something unique to the table, they are bonded by a foundation of forgiveness, stability and True Path alignment that makes it easier to aim.

SPIDER EX | CONFIDENCE YOU CAN FEEL

Spider EX is the foursome’s A player, utilizing an advanced multi-material construction to deliver optimal stability. The lightweight aluminum frame and carbon composite center allow for strategic perimeter weighting, increasing MOI for consistent roll across the face and more forgiveness. It is outfitted with two 28g steel weights near the heel and toe, as well as heavy tungsten weights at the rear. The exact amount of tungsten varies for precision swing weighting in reference to putter length.

Compared to Spider X, the new EX model is slightly larger (+3.5mm from heel to toe and +2.7mm front to back) but with a more streamlined shape that features softer lines and a rounded backside.

Its new True Path is optically engineered to make it easier to aim, featuring a reflective white color that spans the putter’s topline and allows golfers to use the face for alignment. Three dots enclosed by dual rails are used to center the ball and promote a consistent address position. White was strategically selected as it is the most reflective color and provides a clear focal point that makes the stroke and the path of the roll more visible.

Spider EX features a new Pure Roll² insert, marking the company’s first multi-material insert made with co-molded construction. White TPU urethane surrounds eight silver aluminum beams to create 45° grooves designed to produce better roll and feel characteristics.

Spider EX White

The all-new Fluted Feel™ shaft adds to this putter’s feel properties. It features a soft tip section intently designed to enhance feel, increase stability, and tighten dispersion. TaylorMade engineers worked in conjunction with KBS to develop this new shaft and, in the process, tested multiple iterations in a collaborative effort to maintain stability while adding feel.

With existing shaft options, many players told us they couldn’t feel the full weight of the putter head or feel the toe release. We didn’t want to just make the shaft softer (add flex) to improve feel at the sacrifice of stability. That inspired us to go this journey with KBS and develop a shaft that delivers on both fronts.

Collectively, Spider EX is designed for easy aim, better feel and enhanced stability to provide golfers with more confidence on the putting green.

SPIDER X HYDRO BLAST | PROVEN PERFORMANCE WITH A NEW LOOK

Spider X is the best-selling model in the franchise’s history, delivering proven performance at every level of the game. On Tour, it has accounted for 11 victories over the last two-plus seasons (including the start of the 2020-21 season) while also producing record-setting numbers at retail.

Spider X Hydro Blast builds on that tradition of success with an all-new colorway and finishing process. The high-pressure application of water to the aluminum body creates a smooth and premium finish in a rich silver colorway. Added durability is a byproduct of this process, as the absence of paint means no surface blemishes related to chipping and greater scratch resistance.

It maintains the same advanced multi-material construction as the original Spider X, relying on a combination of aluminum (2g), steel (6g) and tungsten (12g) weights along with a composite center to optimize MOI and stability. Its Tour-proven True Path design aids in alignment, while its white TPU Pure Roll™ insert delivers a soft feel and 45° grooves encourage better forward roll as well as improved sound, feel and overall roll characteristics compared to a solid face.

SPIDER S & SPIDER SR | HIGH STABILITY FORGIVENESS

TaylorMade introduced Spider S in 2020 as the most forgiving model in the Spider family, with an MOI of more than 6,000. The company has refreshed that original design with a new arrow-shaped True Path inspired by archery’s pinpoint precision. The newly engineered alignment system is optically designed to make it easier for golfers to aim. Located on the topline, it provides a clear focal point that is the exact width of a golf ball, which helps with consistent address positions and face direction.

Spider S is manufactured from high-grade 6061 aluminum and is 100-percent machine milled for precision shaping. The square-shaped putter head is outfitted with two 42g sole weights strategically placed near the toe and heel to help stabilize the putter while optimizing CG location.

A heavy tungsten backbar is used to further optimize swing weight based on the length of the putter. Coming in four different weights ranging from 40g to 70g, the backbar at the rear of the putter is designed to influence head weight, feel and performance.

Stability is the calling card of the Spider family. With the all-new Spider SR (Stability Refined), TaylorMade delivers high-MOI performance in a Tour-inspired double wing shape. The multi-material design features two back weights crafted from either steel (10g) or tungsten (15g, 20g) to optimize swing weight.

Due to a smaller footprint (5mm shorter front to back), Spider SR has a slightly lower MOI than Spider S. However, it’s still among the most stable and forgiving putters in the current Spider lineup. Another key differentiator is how True Path is positioned within the cavity behind the putter face. Also drawing inspiration from archery, the arrow-shaped design delivers an easy-to-aim alignment tool that promotes consistently centered ball positions at address.

Both Spider SR and Spider S are equipped with the all-new Fluted Feel™ shaft, delivering enhanced feel and optimal stability to putters that are already designed for forgiveness. The Tour-proven TPU Pure Roll insert provides a soft feel, and 45° grooves encourage better forward roll as well as improved sound, feel and overall roll characteristics compared to a solid face.

Visit TaylorMade Golf HERE

Callaway Golf Announces Chrome Soft X LS Golf Ball

CARLSBAD, CA – Callaway Golf Company, an industry leader in golf equipment and innovation, today officially announced their new Chrome Soft X LS Golf Ball. It’s designed for maximum distance from a lower spin profile, and features all of the fast ball speed characteristics from the Company’s popular, Tour proven Chrome Soft X.

This new golf ball is especially suited for better players who want to “bomb it” off the tee, with a tremendous combination of long distance and a straight ball flight from their longer clubs. It’s a 4-piece, single core construction that’s engineered to increase speed through a SoftFast Core, a Dual Mantle System, and a refined urethane cover. The high-speed core design is significantly larger to create more distance through the bag, and it works with the mantle system to deliver high resilience and speed.

Chrome Soft X LS also promotes maximum greenside control from the thin proprietary urethane cover for high spin, low launch and excellent feel in your scoring clubs. Marc Leishman and Wesley Bryan are already using this ball on the PGA Tour, while players on the LPGA, European and Korn Ferry Tours are using it in competition as well. The Chrome Soft X LS will be available on March 18 at a retail price of $47.99 per dozen.

Chrome Soft Family  Callaway believes that their Chrome Soft family isn’t just better, it’s better for everyone. It includes Chrome Soft, the Company’s #1 selling Tour ball with incredible distance, soft feel & short game control. Chrome Soft X is their #1 Ball on Tour for players like Jon Rahm, Xander Schauffele, and Phil Mickelson. And Chrome Soft X LS is a tremendous offering for low-handicap players who want to hit their longest, straightest drives and attack the pin.

Visit Callaway Golf HERE

Michael Feland
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