Golf News – March 29, 2023

Edison Golf Company Introduces EDISON 2.0 Wedges

ROCKPORT, TX – Edison Golf, a company dedicated to revolutionizing wedge performance, introduces the new EDISON 2.0 wedges for 2023, the 2nd generation of innovative wedges specifically designed for forgiveness, distance control and versatile turf interaction, without sacrificing shot making precision. EDISON 2.0 wedges are now available for pre-order, with order fulfillment to begin by mid-April.

The new EDISON 2.0 wedges represent a quantum leap in wedge design, as they are the only wedges on the market specifically designed around a multi-year study of the way recreational golfers hit their wedges, as opposed to being designed only for the extraordinary skills of elite tour players.

Koehler shares that his extensive study of the impact pattern on thousands of recreational golfers’ wedges reveals that even the most skilled golfers routinely make contact higher in the face and over a larger area than do the elite tour professionals. He explains this is why rank-and-file amateurs cannot get consistent performance from their wedges, and why you even see tour professionals frequently come up way short with their wedge shots.

Introduced in 2020, the original Edison Forged wedges significantly improved wedge performance by dramatically changing the way mass was distributed across the back of the clubhead. In the EDISON 2.0 line of wedges, an additional 14-17 grams have been positioned even higher in the clubhead, achieved by creation of a multi-level back design that optimizes smash factor across the face. This repositioning also creates a fresh and distinctive visual appeal to the product.

In addition to enhanced weighting technologies, the EDISON 2.0 wedges feature an improved version of the renowned and proven “Koehler Sole”. Patented over 30 years ago, this unique sole design combines both a high and low bounce into each wedge and has been proven by thousands of golfers to deliver an unmatched level of sole versatility to handle different lies and different swing paths.

In addition to the high-performance advanced weighting and the Koehler Sole, the EDISON 2.0 wedges feature the company’s new ‘pearl chrome’ finish for an upscale and contemporary appearance. The pearl chrome combines with glass bead texturing for a soft surface finish and a warmer color than traditional chrome plating to reduce glare from the face at address. The pearl chrome finish is also “slicker” to help channel away moisture from the face when playing in wet conditions.

The rear of the EDISON 2.0 topline features an engraved graphic, “5X FORGED” to acknowledge Edison’s five-step forging process, which produces the most precise raw forgings possible and delivers the unmatched feel of a quality forged golf club head. It should be noted that wedges from nearly all major brands feature clubheads that are cast, not forged, which are much cheaper to make but are inferior in feel to a true forging.

With the introduction of the EDISON 2.0 product line, Edison’s online buying experience has been enhanced and streamlined for ease of use and improved customer engagement. With a few simple and easy clicks, the buyer can assemble the lofts in his/her set of wedges, select the preferred shaft and grip and request any custom alterations to Edison standards. This “Build Yours Now” interface coordinates with Edison’s enhanced and improved WedgeFit® Scoring Range Analysis experience.

Koehler, who also writes a popular weekly blog as The Wedge Guy on GolfWRX.com, has spent more than 40 years designing golf clubs. His work in wedges dates to 1990 with his patented sole design, which incorporated two distinct bounce angles in the sole of each wedge to deliver versatility for any lie and swing path. Shortly thereafter, he pioneered raising the CG (center of mass) of wedges with Reid Lockhart®, and his EIDOLON® wedges of the early 2000s were the first to introduce CNC-milled grooves in mainstream wedges. Koehler’s wedge design breakthroughs were further advanced with his progressive weighting technology in the SCOR™ wedges of 2011-2014 and the Ben Hogan® TK wedges of 2015-2017.

The technologies found only in the EDISON 2.0 wedges further separate and distance Koehler’s work from all other wedge brands.

All EDISON 2.0 wedges are backed by a 30-Day Risk Free Trial. The company will build you an EDISON 2.0 wedge and let you put it to the test on your course, hitting the variety of shots you face every round. If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back.

EDISON 2.0 wedges are engineered to odd-number lofts from 45 to 59 degrees and are custom built for each golfer from a wide selection of premium shafts and grips. Requests for even number lofts are met by tweaking the lower number clubhead. Pricing is $199.95 for steel shaft wedges and $214.95 for graphite shafts. Shipping is free, and discounts are applied on orders for full sets of two or more. A broad selection of up-charge options for shafts and grips is also available during the shopping experience via the company’s website.

Visit Edison Wedges HERE

RADMOR Drops ‘New Beginnings Collection’ for Spring 2023

SEATTLE, WA – RADMOR, the golf lifestyle brand crafting on and off-course apparel from meticulously-curated, all-natural and recycled materials, has dropped its spring 2023 line, the “New Beginnings Collection,” featuring new colors, styles, patterns and materials with the same unwavering commitment to sustainability in golf fashion.

New Beginnings, available in men’s and women’s capsules, leans hard into the new golf season with vibrant color pops of True Blue, Wisteria, Glacier and Cloudy Blue. The men’s line is highlighted by a host of new polos, including the Taylor Recycled Floral Drip and Crosby Reverb Ultralight, Vincent and Five-O Knit Performance Shorts (hey, it’s spring, after all). Colton ¼ Zips, Higgins Hoodies and Perkins Crew Sweatshirts in an array of new colors and patterns are standing by for those crisp mornings and late afternoons.

RADMOR continues to expand its offerings for women, and the 2023 New Beginnings Collection features the new Hannah Pleated and Yesler Skorts, Michele Block Stretch Polo, Olivia GEORAD Long Sleeve and Sleeveless shirts, Olivia Cap Strip Long Sleeve, Mila Deep V Sleeveless Shirt and the Lauren Cap Stripe Polo. Also new for 2023 are a host of RADMOR accessories like the Dead Center RadCap Trucker Hat in show white and true blue, and two-packs of RADSOCKS made from cellulose, recycled nylon and elastane.

RADMOR’s sustainably-sourced golf clothing forgoes virgin polyester in favor of natural cellulose fibers like Peruvian Pima cotton, elastane yarns, and super-soft Tencel and recycled REPREVE to create the most environmentally minded golf apparel in the industry. Fabrics in 2023’s collections include RADMOR’s flagship 96% ELS Cotton 4% Elastane blend, its ultra-light 100% Pima, an organic Pima with recycled polyester/stretch blend, and an all-new certified recycled REPREVE blend designed for fans of synthetic fabrics.

Visit RADMOR Golf HERE

Nippon Shaft Wins in the Dominican Republic

CARLSBAD, CA – The winner of the PGA Tour’s Corales Puntacana Championship in the Dominican Republic used Nippon Shaft’s N.S.PRO MODUS³ Tour 120 X flex steel shafts in his irons and wedges Sunday to record his first PGA Tour victory.

The 32-year-old Englishman made four straight birdies enroute to a final round 6-under-par 66 that gave him a one-stroke victory, a winner’s check of $684,000, 300 FedExCup points and a spot in both the upcoming PGA Championship and next year’s Sentry Tournament of Champions in Hawaii. He shot 19-under par with rounds of 67-66-70-66—269.

Although the victory was his first in 80 starts on the PGA Tour, he had won four times on the DP World Tour and finished T-7 at last week’s Valspar Championship.

More than 200 players on the PGA Tour, LPGA Tour, European Tour and Korn Ferry Tour use Nippon Shaft’s MODUS³ series steel shafts to help gain their desired distance, accuracy, and trajectory.

Nippon Shaft products are available globally either as stock or custom shafts in many of the world’s top iron brands.

Visit Nippon Shaft HERE

Michael Feland
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