Golf News – March 20, 2018

adidas Golf Unveils Special Edition Black BOOST Colorway

CARLSBAD, CA – adidas is changing the way that BOOST™ technology appears on the golf course. Today, adidas Golf announced the availability of a special edition colorway for select models – TOUR360, TOUR360 Knit and Crossknit 2.0 – that all feature black BOOST, the first time colored BOOST has appeared in golf. To celebrate, adidas athletes competing at the WGC-Dell Technologies Match Play this week will be unveiling select footwear models during tournament play on Thursday with an all-black head-to-toe look.

The traditionally white BOOST midsole that players are used to seeing in adidas Golf footwear will be coated with color, in this case black, giving the shoes an even more aesthetically clean and uniform appearance. To go along with the special BOOST colorway, the uppers in these select models will also be black, which paired with the black BOOST midsole and black outsole produces a triple-black monotone look.

“BOOST changed the game for players when we brought it into our golf category,” said Masun Denison, global footwear director, adidas Golf. “Now with the introduction of this special edition colored BOOST, golfers can add another style option to their lineup while still enjoying the benefits that only BOOST can deliver.”

The BOOST technology, proprietary to adidas in partnership with BASF, provides cushioning in the form of highly elastic thermoplastic urethane (TPU) pellets that are then fused together with heat and molded into the midsole shape for each specific model. There are numerous benefits that BOOST offers, but incredible energy return, unmatched cushioning and comfort along with long-lasting durability are the key highlights that players everywhere enjoy. Playing the game and walking the course is now more comfortable than ever before.

The special edition black BOOST colorway is available now and will only be featured in adidas’ popular TOUR360 family. All shoes will be available while supplies last at and at select retailers worldwide.

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Nippon Shaft has Three Top 10s at Arnold Palmer

And Another Victory on the LPGA Tour

CARLSBAD, CA – Nippon Shaft recorded three Top 10 finishes, including the runner-up, Sunday at the Arnold Palmer Invitational at Bay Hill Club in Orlando.

Wearing his signature cap as an homage to Ben Hogan and Payne Stewart, the 24-year-old former U.S. Amateur champion used the N.S.PRO MODUSTour 130 X-flex steel shafts in his irons and wedges to shoot a 15-under par total with rounds of 67-66-72-68—273.

Finishing sole fourth was the 2016 Open Champion who shot 13-under for the week with rounds of 64-69-71-71—275 using N.S.PRO MODUSTour 120 TX-flex steel shafts in his irons and wedges.

Tying for seventh was the API’s defending champion, from Australia, who finished at 8-under, firing rounds of 70-70-73-67—280 while utilizing the N.S.PRO MODUSTour 130 X-flex steel shafts in his irons.

“We say it all the time: Nippon Shaft is extremely proud that the some of the greatest players in the world choose to play Nippon Shaft to compete at golf’s highest competitive level,” said Hiro Fukuda, sales and marketing for Nippon Shaft. “While nearly 140 players on the world’s top tours are playing Nippon Shaft, we also know that amateurs and weekend players can benefit immensely from having the right Nippon Shafts in their irons.”

Meanwhile on the women’s tour, the winner, two T-2s, and a T-5 player all played Nippon Shaft N.S.PRO 950 GH at the LPGA Founders Cup at Wildfire Golf Club in Phoenix.  The 29-year-old champion from South Korea shot 19-under par with rounds of 68-71-63-67—269 to win by five strokes.  It was the 19th LPGA victory for the Olympic Gold Medalist and seven-time major champion.

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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