Golf News – March 18, 2020

Club Champion Partners With Arccos Golf

WILLOWBROOK, IL – The nation’s #1 golf club fitter, Club Champion, recently pioneered the category of “smart fitting” by partnering with Arccos Golf. In addition to the company’s existing 2,000 grip options, Arccos’ smart grips and smart sensors will be available through all of Club Champion’s 70+ locations, with or without a club fitting.

As Club Champion’s official on-course data partner, Arccos will provide on-course data that allows fitters to better understand their clients’ game and track their progression even after a fitting appointment. This relationship will see all Club Champion fitters trained and certified as experts in the Arccos Caddie performance tracking platform and the Arccos Dashboard. The latter allows fitters to access rich insights and data visualizations for each client’s shot-by-shot history, Smart Distance club averages, club gapping, club usage, dispersion patterns, miss tendencies and more. It also showcases Strokes Gained Analysis for driving, approach, chipping, bunker play and putting.

Club Champion is no stranger to employing technology in fittings, but this will be the first platform of its kind to be added to their systems. Arccos Caddie is golf’s first AI platform and is used worldwide – with more than 300,000 registered users who have played 3.8 million rounds and taken over 200 million shots using the system.

Thanks to the insights provided by Arccos Caddie, users improve faster than with any other system. In 2019, the average Arccos Caddie user who played at least five rounds lowered their handicap by 4.2 strokes.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, PING, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

Ranked by Golf Digest as one of the 100 Best Club Fitters 10 years running, Club Champion hires experienced fitters who then receive an additional 150+ hours of training, which is unmatched in the golf industry. The company has a unique coupling system used to combine any head and shaft together, so golfers hit the precise combination to be custom built for them. They are the only fitter in the country to offer 45,000 interchangeable head and shaft combinations on-site, at all locations.

Visit Club Champion here:

Ben Hogan Golf Equipment Company Introduces ICON Irons; Traditional Forged Muscle Back Blades for Better Players Deliver Acclaimed Hogan Design and Aesthetics

FORT WORTH, TX – Nearly seven decades after Ben Hogan, the man renowned for the greatest swing in golf, founded his equipment brand, Ben Hogan Golf Equipment Company (BHGEC) has launched the ICON Irons, a set of forged muscle back blades featuring many of Mr. Hogan’s design philosophies.

Developed for better players accomplished at working the ball, the ICON Irons combine traditional styling with modern performance.  Better yet, given the company’s innovative Direct-To-Consumer business model which minimizes operational costs and completely eliminates retail mark-up, ICON irons will be sold at and for  $770 (chrome) and $800 (black) for a 7-piece set … far less than the price of many competitive blades in the market today sold through traditional retail stores.

The ICON irons are textbook Ben Hogan, carrying on the heritage of high-quality, beautifully forged, contemporary muscle backs and placing them in a re-imagined, contemporary package. A blade design having minimal offset, a thin top line, and shorter blade length, the irons are well-suited for accomplished players wanting to work the ball, true shot makers will consider these irons a game changer thanks to an inviting look, top-notch craftsmanship, and several key trademarks incorporated into the design.

Highlighting the design elements of the ICON irons is Hogan’s “Progressive Center of Mass” weighting system that allows golfers, regardless of which club they’re hitting, optimal ball flight on both length and trajectory.  The system positions more mass higher in the short, scoring irons to generate a lower ball flight for better control while eliminating any ballooning.

On the long and mid-irons, weight is located progressively lower to help generate higher shot trajectory with more spin. Equally impressive, each loft in the ICON Irons set has a visible weight pad in the rear, with a unique size, shape and position for that specific loft and clubhead. This allows for a seamless performance transition from one iron to the next.

Unlike other companies that have strengthened their iron lofts over the years, which creates unbalanced gaps between irons, the ICON Irons feature consistent four-degree gapping, which was a Ben Hogan signature design element going back to 1953. This practice, when combined with a calculated graduation in club length, and head width and thickness for each iron, leads to a perfectly balanced set of clubs. This level of precision gives golfers much more consistency and flow throughout the set, with respect to performance and feel, while invoking the confidence that better players rely on in their irons.

The ICON Irons also feature Ben Hogan Golf’s proprietary V-SOLE® technology, which provides a high-bounce leading edge and soft, lower-bounce trailing edge to promote forgiveness and prevent digging. Regardless of the length or thickness of the grass, the V-shaped sole cuts right through as if the golfer was hitting from the heart of the fairway.

As always, ICON irons will be offered with a variety of premium, after-market steel and graphite shafts, and no-charge customization. Ben Hogan Golf Equipment Company also offers a number of consumer-centric programs, including: free domestic shipping on orders over $500.00, flat-rate international shipping and a low or no-cost financing program. And, recognizing that many golfers want to personally experience equipment before they purchase, the Company offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company.

Visit Ben Hogan Golf here:

Callaway Releases New Chrome Soft Golf Ball for 2020

CARLSBAD, CA – Today is the official retail date for Callaway’s innovative new Chrome Soft Golf Ball – we’re excited to get it in stores and we anticipate that it’s going to be a very popular choice for golfers. And the new Chrome Soft X Ball will also be coming to retail this spring. Below you will find dedicated Chrome Soft press materials with product summary sheets, images, and more, and we’ve provided a few of our exciting and informative new content pieces for the ball.

We’ve reengineered every aspect and element in Chrome Soft for more speed off the tee, and longer distance off of every club in the bag. In fact we’ve completely redesigned the core and mantle, and how they interact to help elevate overall ball speed.

Key technology innovations include:

  • Redesigned Dual SoftFast core with a 34% larger volume inner core and a thinner, graphene-infused outer core promotes fast ball speed and increased wedge spin.
  • New mantle system formulated of proprietary, high-energy ionomer to promote fast ball speed.
  • 10% thinner urethane cover promotes less spin on full shots to promote distance while maintaining soft feel and excellent greenside spin and control.
  • New lower drag aerodynamic dimple pattern promotes higher launch, higher flight and long distance.

Visit Callaway Golf here:

Michael Feland
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