Golf News – March 12, 2024

Professional Golfer Jason Day Takes Equity Ownership in PAYNTR Golf, Launching Collaboratation for Innovative Golf Shoe Collection

PORTLAND, OR – PGA champion and former WR#1 golfer, Jason Day, and PAYNTR Golf, North America’s fastest growing golf footwear brand, today announce their partnership and collaborative effort to create a trailblazing golf footwear collection, blending Day’s impeccable style preferences with PAYNTR Golf’s cutting-edge propulsion technology, award-winning traction, and on-course comfort features.

This collaboration marks a significant milestone in the world of golf footwear, as it brings together the expertise of one of the world’s top golfers with the innovative capabilities of the game’s leading footwear brand. The collection, dubbed the X1 Proto, is slated to hit retail in Fall 2024 with Day testing the model throughout the 2024 professional golf season. Day is currently wearing the X 006 RS in PGA TOUR competition.

A key highlight of this collaboration is Day’s equity ownership in PAYNTR Golf, showcasing his deep commitment to the brand’s vision and the success of this venture. Day’s affiliation with PAYNTR Golf goes beyond a mere endorsement deal. It is a true partnership where Day is actively involved in the design and development process from inception to execution.

Day and PAYNTR Golf’s design process of the X1 Proto model will take over the next six months and the entire collaborative collection will be highly anticipated within the golf industry as this is the brand’s first foray into developing a silo of golf footwear with a classic design aesthetic. The collection will combine Day’s signature style elements with PAYNTR Golf’s proprietary propulsion technology and advanced comfort features, resulting in a product that is both distinctive and performance-driven.

This collection is not just a signature model, rather, it is a joint effort between Day and PAYNTR Golf, reflecting the shared vision of an untapped marketplace that underpins the entire project. This approach ensures that the collection resonates with golfers of all skill levels, introducing a blend of style, functionality and performance that opens a new frontier and is sure to be unmatched in the market.

The development process of this collection will be rigorous and meticulous, with prototype testing taking place throughout the 2024 golf season. From the onset, Day’s invaluable feedback has been and will continue to be instrumental in refining the design and functionality of the footwear, ensuring they meet the highest standards of performance, traction, waterproofing and comfort.

This announcement comes on the heels of the 2024 PGA Merchandise Show where PAYNTR Golf introduced the Trainer X 001, a training shoe that utilizes a Carbitex™ GearFlex propulsion plate. This propulsion technology, also incorporated in all PAYNTR Golf footwear styles, allows the wearer the ability to harness ground reaction forces to leverage the ground for power whether in the gym, on the street, or on the golf course.

Visit PAYNTR Golf HERE

Honma Golf Redefines Luxury with BERES 09 Collection

Carlsbad, CA — Honma Golf, the leader in beautifully crafted performance golf equipment, announces the latest addition to its luxury BERES line of game-enhancing woods, irons, and hybrids. Japan’s original golf manufacturer’s new BERES 09 carries forward six decades of Japanese tradition, innovation, meticulous craftsmanship, and beautiful artistry. From idea to concept, from deep earth materials to a high-polish finish, BERES 09 is the gold standard for elevating play and bringing Stunning Performance™ to discerning players worldwide.

BERES 09, which will be available to consumers this March (for men) and April (for women) 2024, evokes an unmatched sophistication, elegance, and luxury experience, with every detail carefully considered to provide players with a sense of control, precision, and confidence on the course. For discerning players who demand the very best from their equipment, BERES 09 raises the bar with exhilarating performance.

BERES 09s gold and silver design represents Honma’s harmonious balance between tradition and innovation—a club that not only looks and feels exceptional but performs at the highest level as well. The line also adheres to traditional BERES 2- to 5-Star grading, with more advanced shaft technology as the grades progress. PRICING Drivers start at $900, Fairways/Hybrids at $400, and Irons start at $3,150 for a set of 5-11, AW, PW.

Honma’s BERES clubhead technology is meticulously matched with expertly hand-rolled ARMAQ shafts for soaring distance, unparalleled sensation, and confidence-inspiring ball flight—time after time. Click on the video below:

PRODUCT SPECS

BERES 09 Driver

Honma’s Distance Technology features a new CG design and clubhead construction, which retains the signature BERES feel plus optimization for maximum yardage. High-strength lightweight carbon material on the toe side of the sole empowers the typical golfer with a draw bias, providing a significant advantage. The surplus weight resulting from the incorporation of carbon is expertly positioned on the heel side for superior performance.

The newly developed face incorporates an intricate uneven-thickness design, precisely engineered to optimize repulsion power. This quad bridge structure provides exceptional support, elevating the power output and significantly enhancing repulsion capabilities.

A strategically positioned stainless weight (10g) at the rear of the clubhead vs. the sole effectively converts impact energy into a repulsive force, enhancing initial velocity for an amplified impact. Additionally, the back weight promotes a draw bias.

BERES 09 Fairway Wood and Hybrid

Honma’s engineers constructed a tungsten nickel weight positioned near the back heel, enhancing impact efficiency and achieving a CG angle of +5.0 degrees. A new unique face and crown design featuring uneven thicknesses improves repulsion performance by thinning the face and crown. Furthermore, the repulsion area has been expanded. These new BERES 09 features create an extraordinary synergy, delivering unparalleled ball speed and launching the ball high with a controlled draw.

The CG has been designed specifically for both fairway woods for optimal performance. The internal weight of the 3W has a CG design that emphasizes long distance, and the 5W has a CG design that emphasizes directionality for desired performance. In the hybrid, each loft is precision-engineered to deliver ideal spin and green-stopping performance.

BERES 09 Irons

The face design of the BERES 09 irons features a combination of uneven semicircles and a L cup face that delivers remarkable distance performance and forgiveness while effectively dampening impact shock for a soft feel and satisfying sound. The revolutionary groove pattern structure delivers exceptional repulsion performance, resisting hitting point variation in both vertical and horizontal directions.

An innovative wide L-Cup face expands the face’s surface and enhances the repulsion area, ultimately boosting flight distance performance and minimizing dispersion even on off-center hits. An integrated vibration-absorbing resin midlayer is crafted with an inner cavity filled with vibration-absorbing resin, to quell vibrations upon impact for a pleasant hitting sensation and sound.

BERES 09 SHAFTS

ARMRQ FX star grade lineup improves shaft performance by creating differences in materials and design depending on grade. The Honma shafts flex then recover more quickly back to its original shape, producing unprecedented stability and swing speed.

  • 2 Star ARMRQ FX shafts – The kick point is placed slightly closer to the bat, making it easier to time the swing, suppressing unnecessary spin, and utilizing the flex of the shaft to increase flight distance with a high trajectory.
  • 3 Star ARMRQ FX shafts – The high-elasticity TORAYCA® M40X, which pursues the ultimate in both fiber strength and elastic modulus, provides superior playing performance that efficiently accelerates head speed without waste, while at the same time suppressing torque and improving stability.
  • 4 Star ARMRQ FX shafts – The kick point is designed closer to the tip to further improve H/S. At the same time, torque is further suppressed, increasing initial speed and stability.
  • 5 Star ARMRQ FX shafts – From the 4S grade, the bias layer has been further strengthened to generate strong torsional return power. This is an ultra-premium shaft that achieves the ultimate flight and stability.

TORAYCA®pre-preg – Featuring T1100G carbon-fiber with NANOALLOY® technology—unlike conventional pre-preg material is comprised of both higher modulus and very high tensile-strength fibers. The resin system of TORAYCA®T1100G pre-preg is also based on NANOALLOY® Technology for added strength and vibration damping.

Visit Honma Golf HERE

Michael Feland
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