Golf News – July 25, 2019

Srixon/Cleveland Golf/XXIO Announces Exclusive Partnership with ASICS North America

HUNTINGTON BEACH, Calif. — July 24, 2019 — SRIXON®/CLEVELAND® ®, a worldwide leader in golf equipment design and manufacturing, is proud to announce an exclusive partnership with ASICS North America to distribute ASICS golf shoes in the United States and Canada. The partnership generates two brand new footwear models, which will be introduced later this year.

“As a leading manufacturer of high quality brands, I am excited to announce that we are partnering with ASICS North America to introduce ASICS Golf Footwear into the U.S. golf market,” said Mike Powell, President of Sales and Marketing at Srixon/Cleveland Golf/XXIO. “ASICS is a huge global sports brand and widely recognized as the leader in performance footwear. They have a rich heritage of innovation, technology and product quality, all of which are synonymous with our corporate heritage and working with ASICS is a great fit for our companies. ASICS Golf footwear will appeal to both golf and sports enthusiasts alike.”

Through this partnership, ASICS will debut two brand new footwear models – The GEL-COURSETM Glide and GEL-COURSETM Duo. Both models were built with inspiration from ASICS legendary running shoes and deliver comfort and flexibility while providing outstanding traction and stability. They will be on sale starting in December of 2019.

ASICS was founded in 1949 and the company name is based on a famous Latin expression “Anima Sana In Corpore Sano,” which when translated expresses the ancient ideal of “A Sound Mind in a Sound Body.” Over the course of nearly 70 years, the brand has created performance products worn by athletes across numerous sports at the pinnacle of competition.

Visit Srixon ASICS shoes here:

Breakthrough Golf Technology Introduces New Stability Armlock Putter Shaft

RICHARDSON, TX – Breakthrough Golf announces an addition to its revolutionary Stability Shaft. Introducing the new Stability Armlock Putter Shaft. Designed with the same advanced technology and performance benefits as the original Stability shaft. The Armlock Stability will feature a steel core wrapped with a highly twist-resistant outer graphite wrap, that reinforces flexural rigidity; over the typical flex point of the shaft, which is closer to the putter head.

Stability uses a scientifically advanced multi-material design with new geometries never used in putter shaft design before. A shaft that has the same look, solid feel and weight as traditional steel putter shafts. The Stability Shaft delivers the face squarer at impact for improved accuracy and solid feel and has a lower launch for a predictable roll, resulting in better distance control.

Several years ago, the USGA prohibited players from securing the club against the body while making a stroke. The long Stability putter shaft will rest against the inside of the left arm without anchoring to the golfer’s body, which makes it perfectly legal. It can be fitted to almost any existing armlock-style putter.

Blair Philip, BGT, VP R&D says, “It’s great to be able to provide the same performance benefits of a standard-length Stability in a longer shaft. A Stability Armlock shaft is a great option for golfers that want to play with a longer or belly putter”.

Visit Breakthrough Golf Technology here:

Golf Pride® Adds New Model to Tour Wrap™ Family with Microsuede Technology for Added Traction

PINEHURST, NC – Golf Pride®, an industry leader in grip innovation and the #1 Grip on Tour, announced today it will be expanding its popular Tour Wrap™ family with the new high-performance Tour Wrap MicroSuede. This new line extension to the Tour Wrap series, is engineered with an additive finishing process that produces a brushed surface finish, delivering both a uniquely soft feel and added traction.

As part of the Tour Wrap family, the grip features the popular wrap style grip construction for enhanced finger nesting. The wrap grip design provides a differentiated feel, which players continue to gravitate towards, with nearly 40% of all consumers who purchase Golf Pride grips choosing to utilize that style.  With the new MicroSuede, the added traction delivers a high-performance wrap design for players to more effectively manage moisture in higher humidity areas or wet conditions.

“The Tour Wrap franchise has an incredibly loyal following,” said Bruce Miller, product manager, Golf Pride. “In fact, the Tour Wrap is Golf Pride’s 3rd best-selling grip series. This new MicroSuede technology feels very different than anything else in the family. While the Tour Wrap 2G is renowned for delivering high tack, the new Tour Wrap MicroSuede provides incredibly soft traction. It instantly conveys confidence, while providing a unique feel, different than any other wrap style grip we have made.”

The Tour Wrap MicroSuede will be available in both standard and midsize, in a distinctive smoke grey color. MicroSuede will hit retail in August 2019.

Visit Golf Pride grips here:

Michael Feland
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