Golf News – July 19, 2023

New G LE3 Family Custom-Engineered, Custom-Made for Women

PHOENIX , AZ – With women’s golf participation at an all-time high, PING introduced the G Le3 family today, continuing its industry-leading commitment to bringing women golfers lightweight, score-lowering technology engineered and custom-made exclusively for their games. The complete line of clubs is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

“Our on-going commitment to engineering lightweight, easy-to-hit, premium clubs for women is rooted in PING’s long history of supporting women’s golf, dating back to the early 1970s. It started with my grandparents, Karsten and Louise Solheim, and continues today with the Solheim Cup and other game-growing initiatives,” said PING Executive Vice President Stacey Pauwels, who oversees the development of PING products made exclusively for women.

“The G Le3 family offers a full set of performance-engineered, custom-made clubs that deliver added distance, unmatched forgiveness, a confidence-inspiring look and a pleasing sound,” Pauwels said. “In developing the line, we also made proper gapping a top priority to help ensure women get the best results from their set. That starts by visiting an authorized PING fitting specialist to determine the ideal set make-up and specifications, based largely on the player’s swing speed. We’re confident when custom-fit to the correct set configuration, women will see tremendous benefits from every club in their bag.

An Identity All Its Own

Along with its score-lowering technology, the G Le3 family is distinguished by a sophisticated color combination of navy, gold and silver accents, creating a premium and high-performance appeal for women serious about having fun on the course.

Driver Optimized for Swing Speeds of 80 mph or Less

The high-MOI G Le3 driver is designed and custom-built with lightweight shafts and grips to help slower-swing-speed women golfers enjoy higher-launching, longer-flying tee shots that find the fairway. To accomplish that, PING’s engineers developed a 460cc titanium head with a forged face maximized to get the best results from swing speeds of 80 mph or less.

Key attributes like center of gravity and moment of inertia are optimized in large part by a high-density fixed weight in the back. The low, back, and slightly heel side CG position helps deliver faster ball speeds and higher launch with tighter dispersion and the fairway-finding forgiveness PING drivers are known for.

For added speed, crown turbulators and a Vortec cavity ensure aerodynamic advantages and efficiencies to make the G Le3 PING’s longest driver for women to date, providing distance gains of nearly four yards for the average target golfer.

The lightweight, Trajectory Tuning 2.0 hosel allows the 11.5⁰ loft to be adjusted plus or minus 1.5⁰ and up to 3⁰ flatter to dial in the player’s ideal ball flight.

Long and Reliable Fairway Woods

Engineered with an emphasis on more ball speed and high launch, the stainless-steel G Le3 heads combine with a maraging steel Face Wrap to optimize flexing while reducing spin, making each loft a reliable and consistent choice from anywhere on the course, including the tee box. A lower, more forward center of gravity better aligns with the force line to deliver 7.5 yards more distance than its predecessor.

The face profile is designed with Spinsistency, a variable roll radius innovation that better accommodates mishits, especially those low on the face that now perform better due to the more consistent spin results and higher ball speeds.

Available in 3, 5, 7 and 9 woods, the high-MOI fairway woods are adjustable for loft and lie through the Trajectory Tuning 2.0 hosel, giving fitters and golfers another lever to dial in optimal results.

Lightweight, Easy-to-Swing Irons

Continuing the success of previous generations of PING’s women’s line, the G Le3 is designed as an iron/hybrid combo solution, allowing golfers to create the ideal set make up with optimal gapping to help ensure success with every swing.

In the stainless-steel irons, more ball speed is achieved through a lower CG position and custom-engineered lofts, producing measurable and predictable distance gains throughout the set. The forgiveness found in every PING iron is achieved through a thinner face that positions mass low and to the perimeter. High-density heel and toe weights contribute to the added forgiveness and allow for light swingweights, making them easier to swing.

Available in 6 through 9 iron with three wedge options (PW, UW, SW), the G Le3 irons and wedges also benefit from a metal-wood style face structure and a multi-material PurFlex cavity badge, contributing to more consistent face flexing along with a soft, pleasing feel and sound. New bounce profiles improve turf interaction and impact consistency to minimize shots that come up short.

For bunker shots, PING engineers applied the proven design attributes of the iconic EYE2 sand wedge while ensuring a modern-day appeal in the G Le3 version. Its slimmer hosel, wider sole and more traditional head shape combined with fully machined grooves help take the fear out of one of the most intimidating shots in golf. In PING player tests, women showed significant improvement in proximity to the hole and more importantly, shots not left in the bunker, putting the G Le3 sand wedge in game-changing territory. For added control, the pitching and U wedges also feature fully machined grooves.

Gap-filling Hybrids

The transition from an iron to a hybrid is made easier through a new length progression. Each of the four hybrid options is ¼ inch longer to provide more consistent gapping with each club. Available in 4, 5, 6 and 7, the G Le3 hybrids are sized and shaped to inspire confidence while delivering the distance and high launch that brings more greens within any player’s reach.

Like the fairway woods, they also rely on the distance-delivering properties of a maraging steel face, flexing at a faster rate to provide higher-launching, longer-carrying results. Its dual-roll face profile is optimized to the target swing speed, providing consistent spin, especially higher on the face. A three-dot alignment aid on the crown, with the middle dot slightly larger, makes set up easy and gets shots started on-line.

Lighter Shafts and Grips Lower Overall Weight

PING’s proprietary ULT250 Lite and Ultra Lite premium graphite shafts are standard throughout the G Le3 metal woods and irons to bring down the overall club weight while helping generate more clubhead speed and higher launch. The Lamkin ST Soft Grip is available in two sizes (Red -1/32″, Aqua -1/64″).

New Putter Design Honors Louise Solheim

In developing the G Le3 putter series, technology and player model preference were the guiding factors, resulting in four distinct designs, each inspired by PING’s long-standing reputation as a leader in putter design and performance.

All four models are engineered with a white, two-piece Pebax elastomer insert consisting of a soft front with PLD-inspired shallow grooves and a firmer back to ensure the optimal combination of feel, forgiveness and distance control.

The iconic Anser design offers the standard-setting performance that’s made it the winningest putter in history. Along with a full-face insert, it features a sight line in the cavity floor for alignment assistance.

A new design pays tribute to Louise Solheim. Known simply as “Louise”, it’s a mid-mallet that borrows its shape and weighting properties from the tour-proven PING DS72 but differs with a mid-slant hosel and parallel tip shaft to best fit a strong stroke type. It also offers the full-face insert and a confidence-inspiring sight line on the cavity floor to aid in alignment.

To further advance its high-MOI, easy-to-align mallet designs, PING’s putter designers evolved two popular and proven models – the Fetch and Ketsch.

The Fetch has a full-face insert and best fits a straight stroke with its double-bend shaft. The slate PVD finish contrasts with the white insert and ball-width alignment lines to make set-up simple. A convenient and unique ball pick-up feature for gimmes also fits the size of the hole for retrieving holed putts without bending over.

The Ketsch G continues PING’s strategy of offering women a premium multi-material, maximum-forgiveness design. Like previous Ketsch models, it combines a fully machined 6061 aluminum body with a stainless-steel soleplate to maximize the moment of inertia and position the center of gravity for more accuracy and consistency. Its ball-width insert matches up with alignment cues on top of the putter and centers on a top line that extends to the back of the putter.

All four putter models are built with the new G Le3-specific, pistol-style PP59 grip, distinguished by an updated PU wrap that provides a superior feel and premium look.

Visit PING Golf HERE

Club Champion Launches A.I. Fitter Co-Pilot

WILLOWBROOK, IL – Club Champion, the globe’s top custom golf club fitter, is already recognized for a data-driven, technological approach to club fitting. Now, they’ve introduced a new level of technology to further cement their position at the top of the game — the A.I.-based “Fitter Co-Pilot.”

This new addition to the brand’s US fitting studios was designed to help fitters get to the best equipment more quickly during a custom fitting.

As Sherburne said, nearly one million swings from golfers all over the country are taken from TrackMan’s dataset per month and used to determine matches and mismatches based on a golfer’s profile. The data prioritizes the TrackMan Optimizer — essentially, what TrackMan swing analysis saw as optimal for any given swing — and triangulates that information with previous fitting data. It uses player characteristics like clubhead speed and attack angle alongside performance data like carry and ball speed to match results. In testing, the Co-Pilot was able to suggest both clubhead and shaft components with 95-100% accuracy.

The Co-Pilot system was created with assistance from Inspire11, a global business and technology consulting firm. One of their developers had been fitted by Club Champion and pitched the idea of an A.I.-assisted model to reduce fatigue during the popular 3.5-hour full bag fitting. A little over a year after the initial pitch, the program was rolled out to select studios as a test; that test was successful and the program is officially in use in all US studios as of July.

This is the first A.I.-assisted fitting technology of its kind in the world. Given Club Champion’s brand agnostic approach, the system was built to include over 65 golf brands and over 65,000 clubhead and shaft combinations. Even more impressively, the system is built to continue learning — as Club Champion fitters input data, the Co-Pilot will continue to learn and improve recommendations. The world’s best fitters are helping the world’s first fitting A.I. assistant get smarter with every fitting. This technology is proprietary to Club Champion and allows them to not only be the leader in the club fitting space, but also a pioneer in leveraging machine learning in their services.

The Co-Pilot data encompasses everything from driver to wedges; a putter version is in the works for the future. All fitters in Club Champion studios have been trained to employ the new system and every new trainee who enters the four-week Club Champion University program is taught how to use the program by Sherburne himself. Customers can expect their Club Champion fitters to use the Co-Pilot in select fitting types effective immediately with plans to leverage the system in nearly all fitting types as needed by the end of the year.

Visit Club Champion HERE

Michael Feland
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