VESSEL Introducing the Prime 2.0 Staff: A Fully Equipped Staff Bag Trusted by Tour Professionals and Caddies Everywhere
CARLSBAD, CA – VESSEL, the leading provider of premium golf bags and accessories, is thrilled to unveil the Prime 2.0 Staff bag. Engineered to meet the exacting demands of tour professionals and caddies, this exceptional bag combines tour-grade functionality with luxurious craftsmanship.
Experience tour performance like never before with the Prime 2.0 Staff bag, meticulously designed to cater to every golfer’s needs. Crafted from top-quality materials, including tour-grade synthetic leather and genuine leather zipper pulls, this bag exudes both durability and sophistication.
The Prime 2.0 Staff bag offers ample space and superior organization with a total of 16 pockets. With a 6-way top featuring reinforced steel ring and premium velour wrapping, your clubs and gear will stay secure and protected. The bag’s three grab handles ensure easy and comfortable transport.
The Prime 2.0 Staff bag showcases several specialized features that set it apart from the competition:
- Magnetic, velour lined rangefinder pocket
- Beverage Storage: Dual insulated, magnetic closure bottle Sleeves
- Quick access magnetic pocket
- Large Belly Pocket with internal organization- 4 mesh pockets
- Dual Ball Pockets with waterproof zippers
- Hidden Umbrella Sleeve
- 6-way top with Structural Steel Ring
- Padded Single Strap | With easy clip on/off attachment system
- Dual Purpose Towel Ring / Bottle Opener
- Removable Belly Panel For Personalization
- Matching Rain Hood
- Total Exterior Pockets: 11
- Total Interior Pockets: 5
Well known in the golf industry for supporting disruptive brands and tour professionals with premium golf bags, VESSEL has become the choice of carry for hundreds of professionals and athletes around the world. As an innovator first, VESSEL bridges the gap between modern lifestyle and luxury performance by prioritizing quality and functionality in each product. We believe each person’s life is uniquely “Filled with Purpose” and VESSEL bags are made for that journey.
Visit Vessel Golf HERE
PUMA Golf x LIBERTY Launch Luxury Collection
Inspired by Art, Adapted for Performance
CARLSBAD, CA – PUMA Golf partners with iconic brand, LIBERTY OF LONDON, to bring a luxe touch to a collection of golfwear. The PUMA Golf x LIBERTY collection stands out with vibrant colors, embroidered embellishments, and beautiful, blooming prints. Since 1875, Liberty has represented the finest in high-end design and luxury homeware, known especially for their unique prints and exquisite craftsmanship in London. The collection will launch in conjunction with The Open Championship, a true homage to the rich history and tradition of golf.
“This collection is where golf meets art and fashion,” said Mike Diaz, Marketing Director, PUMA Golf. “It’s a true fresh take on casual-lux, which mirrors the nature of The Open Championship. This is a prestigious showcase for course-ready elegance with authenticity to the host city, London.”
The line is constructed from premium materials with many of the patterns being unique to Liberty, some of which stem from the 100-year history of the company. Pieces like polos, bottoms and footwear are available in a full range of men’s and women’s sizes. Each of the items in the collection bring a course-ready elegance and fresh take on casual luxury to players who prefer high fashion with low maintenance, all in a blue-green color pallet fit for the Open Championship.
Items in the PUMA x LIBERTY collection include:
- Puma x Liberty P Cap
- Puma x Liberty Bucket Hat
- Puma x Liberty Polo
- Puma x Liberty ¼ Zip
- Puma x Liberty Short
- Puma x Liberty Ignite Elevate shoe
- Puma x Liberty Visor
- Puma x Liberty SL Polo
- Puma x Liberty ¼ Zip
- Puma x Liberty Skirt
- Puma x Liberty Ignite Malibu shoe
All items in the PUMA GOLF x LIBERTY collection are available at retail and online today.
Visit PUMA Golf HERE
BOYNE Golf Continues Upgrading Michigan Courses
PETOSKEY, MI – Over the past 60 years, BOYNE Golf in Northern Michigan has grown to become one of North America’s largest golf destinations – now spanning 10 courses and three resort properties, including Bay Harbor Golf Club, The Highlands and Boyne Mountain Resort. Today, the resort’s vision continues to elevate across BOYNE Golf properties with transformations and upgrades that will impact future generations of golfers.
The Highlands, located just north of Petoskey near Harbor Springs, is going through significant transformations both on and off the course. A major part of the resort’s golf transformation is the Donald Ross Memorial course which opened in 1989. A composite recreation of classic Donald Ross golf holes, the BOYNE Golf team together with course architect Raymond Hearn, have been restoring the individual holes through the use of technology like Google Earth, in order to better replicate the original Ross designs, especially the green complexes, bunkers and new tee boxes. This includes holes 1 (Seminole No. 6), 2 (#4 Plainfield), 13 (Seminole No. 15), 15 (Aronimink No. 11), and 16 (No. 10 at Pinehurst No. 2). Plans are to continue restoring selective holes to improve the accuracy of the hole. BOYNE Golf was the first resort destination to ever create a tribute course in honor of a legendary architect like Ross.
At The Highlands, renovations were also made to the popular Arthur Hills course that takes golfers through various landscapes including the rolling hills of Northern Michigan, reaching a pinnacle on the 13th tee with a view of 4000 acres without a visible building. All 18 holes feature new greenside bunker sand, fresh cart paths and improved turf conditions. Further improvements are also happening on the Moor with strategic tree removal, fairway widening, and large mowed short grass areas around the greens to bring more playability to the course.
Improved instruction is also coming to the BOYNE Golf Academy, with the addition of Sportsbox AI software at the BOYNE Golf Academy. This latest golf swing technology uses 3D Motion Analysis and Kinematic AI technology to capture, measure and analyze your golf swing, and can be used indoors or outdoors. “Our academy uses the amazing Gears Golf system to analyze swings, but we can only do it indoors and the golfer needs to put on a reflector suit to be properly calibrated,” says Joe Charles, the Director of Instruction for the award-winning BOYNE Golf Academy. “This new system lets us see the way your body moves, indoors or outdoors. It is app based, and it lets us be more efficient in giving you data points that we weren’t previously able to do. It’s a reinvestment to our academy and another tool that we now have to continue growing the game. Instruction is a big piece of that.”
Finally at The Highlands, there’s a new Ray Hearn-designed nine-hole short course coming that’s conveniently located right behind the main lodge. The fun new course will be routed at the base of the ski slope, providing some fun and exciting shots. Routed across a sloping site and set among fescue grass, holes will range from 50 to 178 yards, and feature some of Hearn’s favorite greens from Scotland, Ireland, and England. “We’re very excited about it,” says Richter. “It’s one of three short courses we’re developing across our resorts over the next two years. A lot of world class golf resorts have one now. It’s a perfect complement for our championship courses and gives guests a chance to warm up on arrival day or in the evening. Expect it to be visually stunning and interesting to play. It won’t have formal tees, but varying fairway levels will allow you to play from different lies and angles.” Also coming in 2024 near the short course is a one-acre Himalayan style putting green.
Boyne Mountain features an enjoyable 36 holes of championship golf – The Monument and Alpine courses – that begins with a scenic half-mile drive up to the top of the mountain where both courses play downward toward Deer Lake offering some of the prettiest views in Northern Michigan.
Hearn has worked with the BOYNE Golf team to create a more enjoyable golf experience by removing hundreds of trees on the front nine of The Monument – that in turn has widened many of the tee shot landing areas and improved the turf conditions. Returning golfers will definitely experience a difference. Long stretches of cart path have also been replaced on The Alpine. Selective tree removal has also taken place on holes 1,2,3 and 6, lengthening and widening fairways, and extending the fairway cut around the greens to enhance playability.
Bay Harbor Golf Club and Crooked Tree
BOYNE Golf’s flagship property spanning a five-mile stretch of Lake Michigan shoreline, features 45 holes including three Bay Harbor Golf Club nine-hole course combinations designed by Arthur Hills (Links/Quarry, Quarry/Preserve, and Preserve/Links), and the scenic Crooked Tree Golf Club – all anchored by one of America’s most beautiful and iconic hotels.
Continuing the vision of improved playability and more enjoyable rounds, officials at Bay Harbor Golf Club removed trees and brush along the bluffs to open site lines and improve playability across the three nines and Crooked Tree. The major focus was put on Links holes 3 and 4, as well as Quarry holes 3 and 4 for improved playability, views and turf conditions. “We didn’t just remove trees, we went out there strategically and restored the views and playability, and removed trees that were impacting turf quality by blocking proper ventilation and necessary sunlight,” says Richter. “So we cleaned up some of these areas to improve the golf experience. We also replaced almost 4,000 feet of cart paths to improve the drivability.”
Finer Touches, Investments in Future Guest Experiences
At all 10 of its courses, BOYNE Golf updated the carts with E-Z-GO’s Pace technology to provide golfers a better preview each hole on the GPS screen, improve pace of play, and be able to see live tournament scoring. The system also allows the staff to track and restrict cart access that improve course conditions. And its staff utility vehicles were all updated with more sustainable lithium-ion batteries, which happen to be lighter weight and easier on the turf – making a huge positive impact on the environment.
Visit BOYNE Golf HERE