Golf News – January 30, 2018

Honma Golf Launches New BERES S-06 Series in North America

HARBOR CITY, CA, – HONMA GOLF U.S., LTD., a global leader in golf equipment craftsmanship and innovation, is extremely pleased to announce the introduction of the new BERES 06 Series, master-crafted for those seeking the most premium quality and performance.

The BERES 06 Series reflects the unmatched skill, experience, and artistry of Honma’s Master Craftsmen. From hand craftsmanship to utilizing the most advanced materials in golf today- the BERES 06 series delivers on the qualities expected from the most premium, high performance club line in golf.

BERES S-06 DRIVER
The BERES S-06 driver represents the ultimate in golf club design. Featuring unmatched beauty and craftsmanship- The BERES S-06 is for the player looking for master craftsmanship and premium performance. MAP pricing begins at $899.00 (2 STAR model).

Key Technology
Key Groove Technology: Expanding on the toe and heel, Key Groove Technology promotes maximum ball speed on off-center hits.
Improved Sweet Spot: An expanded face promotes a larger sweet spot for even greater forgiveness and confidence at address
Shaft Design: Featuring an unparalleled shaft and head combination, with a progressive star performance system – The BERES S-06 Driver features a 10-axis carbon fiber layered shaft utilizing the most advanced materials in golf today, and a softer center design, resulting in lighter, stronger and more forgiving performance.

BERES S-06 FAIRWAY
The BERES S-06 fairway reflects the craftsmanship and performance qualities indicative of the BERES series. Featuring Key Groove Technology, an enhanced sweet spot, and the most advanced materials in golf – The BERES S-06 Fairway is mastercrafted for the golfer looking for the best in golf.

Key Technology
Key Groove Technology: Expanding on the toe and heel, Key Groove Technology promotes maximum ball speed on off-center hits.
Improved Sweet Spot: An expanded face promotes a larger sweet spot for even greater forgiveness and confidence at address
Shaft Design: Featuring an unparalleled shaft and head combination, with a progressive star performance system – The BERES S-06 Driver features a 10-axis carbon fiber layered shaft utilizing the most advanced materials in golf today, and a softer center design, resulting in lighter, stronger and more forgiving performance.                

BERES U-06 Hybrid
The BERES U-06 hybrid combines versatility, distance and forgiveness with Master Craftsmanship, delivering premium performance and beauty unmatched in golf. The craftsmanship is complimented by a 12g weight positioned on the heel resulting in an optimized center of gravity for greater forgiveness and overall distance. 

Key Technology
Advanced Head Shape: Shallow back shape and low center of gravity provides optimal performance from the fairway.  Leading edge design provides confidence when aligning the shot.
Easy to Hit:12-gram weight positioned near the heel increases the center of gravity, promoting a draw biased ball flight and reducing the player tendency to slice.

BERES IS-06 Irons
The BERES IS-06 irons reflect Honma’s commitment to the craft of club making, where beauty and performance co-exist. Handcrafted by Honma’s Master Craftsmen – The BERES IS-06 Irons consist of premium materials and performance-based innovation, generating outstanding results. 

Key Technology
Face Design: Featuring an advanced face structure, the BERES S-06 promotes higher launch conditions for greater distance.
Slot Technology: Slots strategically positioned on the side of the face, and sole, results in greater ball speed off the face.
Shaft Design: This advanced head technology is supported by a lighter, and stronger, ARMRQ X shaft, along with weight specifically distributed across the shaft, providing a consistent swing weight ratio from small to long irons.                                                   

Visit Honma Golf here:

Bushnell Golf Introduces Phantom Into GPS Rangefinder Family

 Easy-to-Use, Convenient Golf GPS with Bite Magnetic Mount

Overland Park, KSContinually bringing innovation to golf distance measuring devices, Bushnell announced the launch of its new Phantom GPS Rangefinder, rounding out a robust collection of products to serve golfers of all levels.

The Phantom comes preloaded with more than 36,000 courses and provides simple measurements to the front, center and back distances of the green – along with up to four hazard/layup distances per hole. The Phantom unveils “Bite Technology.” Equipped with a high powered magnet the Phantom can easily attach to a cart bar or any metal surface, providing quick and easy yardage readings. Additional features include auto course and auto hole recognition, shot distance calculator and long battery life (play up to two rounds before charging).

“The addition of Bluetooth and Bite technologies push the Phantom a step above its predecessor the neo Ghost,” said John DeCastro, Global Product Lane Director at Bushnell Golf. “Phantom provides golfers with the critical distance information they need, while offering the convenience and reliability they are accustomed to from Bushnell Golf GPS products.”

Bushnell Golf’s latest Golf GPS innovation also integrates Bluetooth technology. With the incorporation of Bluetooth technology and the Bushnell Golf Mobile application, the Phantom no longer needs to use a computer for course updates.

Visit Bushnell Golf here:

Jason Day Claims Farmers Insurance Open; 4th Global Win in 4 Weeks for TaylorMade’s New M Drivers with Twist Face Technology

CARLSBAD, CA – After testing with the Tour team in the weeks leading up to the tournament, Jason Day settled on TaylorMade’s new M3 driver (10.5° turned down to 9°) with one weight all the way forward and the second, 1″ back of neutral. Day loves Twist Face Technology in the M3 because it minimizes the diving hooks he occasionally misses with on high-toe strikes. For the week, he averaged over 321+ yards off the tee.

TaylorMade’s 2018 M Drivers featuring Twist Face Technology now have victories in 3 of the last 4 PGA tournaments (as well as 1 European Tour event in that timeframe), with Day joining TaylorMade stablemates Dustin Johnson and Jon Rahm as tournament champions on the PGA TOUR.

  • Day’s victory is his eleventh on the PGA TOUR and fifteenth as a professional.
  • Day continues to use the P750 irons, which he first put into play in Kapaula last year. His setup has remain unchanged, using 3-PW with True Temper’s Dynamic Gold X7 shafts.
  • Day’s wedge setup occasionally varies depending on the course setup, but he’s gotten comfortable with the 48°/52°/60° combination so far this year.
  • Using the Spider Tour Red putter he himself made one of the most popular models on Tour and TaylorMade’s most sought-after putter in the lineup, Day carded 21 birdies or better for the tournament.
  • Day has praised the performance of the TP5x golf ball since he first put it into play at the Tournament of Champions in Kapalua last year. It’s stamped with his tradional kangaroo and #87.
  • With the win, Day moves into the early-season top 10 in the FedExCup rankings.

Visit TaylorMade Golf here:

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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