Golf News – January 28, 2021

Srixon/ASICS Introduces GEL-Course ACE Golf Shoes

HUNTINGTON BEACH, CA – SRIXON®/ASICS® a worldwide leader in golf equipment design and manufacturing, is proud to introduce a new golf footwear model in partnership with ASICS North America – the GEL-Course ACE™.

“The Srixon/ASICS partnership has been tremendous for both our brands,” said Mike Powell, President of Sales and Marketing at Srixon/Cleveland Golf/XXIO. “ASICS is a huge global sports brand and widely recognized as the leader in performance footwear. We’re excited to launch the new GEL-Course ACE™. This shoe will provide the legendary performance of ASICS running shoes and the waterproof protection you need when conditions on the course aren’t perfect.” ASICS golf shoes are built with inspiration from ASICS legendary running shoes and deliver comfort and flexibility, while providing outstanding traction and stability.

The GEL-Course ACE™ provides a waterproof, spikeless golf shoe that will help you walk the course in style. Featuring ASICS Gel, FlyteFoam and comfort padding on the ankle, the GEL-Course ACE shoes were inspired by ASICS running shoes and provide more comfort on every swing.

Key Technologies:

  • Lightweight Frame Work and Flexibility: Air mesh provides flexibility during the swing and while walking the golf course. ASICS FlyteFoam® provides lightweight shock absorption and plenty of durability for golf.
  • Flexible Waterproof Upper: Flexible mesh provides comfort, while the thin PU and waterproof lining keep your feet dry in wet conditions.
  • Supportive Fit: An air mesh at vamp and the integrated quarter panel provide a supportive fit, while internal molded heel counter secures optimal foot support. Additional ankle padding helps ensure a custom fit that adapts to every move.
  • Golf Specific Tooling: The FG traction sole pattern places spikes exactly where they need to be for stability and traction while walking the course. Rearfoot GEL cushioning reduces impact and increases shock absorption, while Toe and Lateral rubber wraps help maintain balance throughout the golf swing.

In addition to the release of the new GEL-Course ACE, Srixon/ASICS announces the introduction of four new color options for the GEL-Course GLIDE: Sheet Rock/White and Peacoat/Glacier Grey for Men’s shoes and Black/Rose Gold and Glacier Grey/Pure Silver for Women’s shoes. The GEL-Course GLIDE shoes will now retail for $99.99.

Visit Srixon/ASICS Partnership HERE

Titleist Introduces New Players and Hybrid Stand Bags

FAIRHAVEN, MA – Titleist, Golf’s Symbol of Excellence, introduces six new golf bag models across two distinct categories – stand and hybrid – for the 2021 season.

Titleist Players Collection

The new Titleist Players Collection stand bags – Players 4 Plus StaDry, Players 4 StaDry, Players 4 Plus and Players 4 – offer feature-rich designs for dedicated golfers seeking a lightweight stand bag without sacrificing storage or durability.

The Players 4 Plus StaDry is the ultimate performance option for golfers that prefer to walk in any weather conditions. The Players 4 Plus StaDry offers the same lightweight construction and features as the Players 4 Plus but with premium waterproof materials and seam-sealed construction.

The Players 4 Plus is designed for golfers seeking the versatility and comfort of a lightweight stand bag, but with extra storage options.

Titleist Hybrid Collection Golf Bags

The new Titleist Hybrid Collection is distinctly designed for golfers who like to walk and ride, offering the perfect blend of premium cart and stand bag features. The two new golf bag models – Hybrid 14 and Hybrid 5 – combine the versatility of a Titleist stand bag with an added cart strap loop that allows access to the valuables pocket when strapped into the cart, as well as a new Push Cart Rest.

The Hybrid 14 golf bag, with 14 full-length club dividers, provides superior organization with maximum storage, while the Hybrid 5 golf bag offers a more lightweight, cart-friendly design.

Players 4 Plus StaDry: A new level of waterproof functionality.

The new Players 4 Plus StaDry features a tour-inspired, low-profile top cuff, four full-length dividers and a new premium double strap for enhanced comfort and simplified adjustment while carrying. The bag features eight pockets, including an expandable full-length apparel pocket. Additional features and benefits include:

  • Waterproof Construction, Extra Storage
  • StaDry™ waterproof construction with seam-sealed zippers
  • NEW expandable full-length apparel pocket
  • Redesigned, larger beverage pockets with functional improvement in a player-preferred location
  • NEW premium double strap features a padded back hub with a new foam package for comfort
  • Quick-access accessories pocket with magnetic closure
  • NEW Tee pocket
  • High-grade lightweight aluminum legs and advanced hinged bottom for best-in-class stability and durability
  • Lightweight, low profile top cuff with four (4) full-length dividers
  • 9 colorways | 8 pockets | 4.2 lbs | $290

Players 4 StaDry: The protection you need. The features you want.

The new Players 4 StaDry includes a tour-inspired, low-profile top cuff, four full-length dividers and a new premium double strap for enhanced comfort and simplified adjustment while carrying. The bag features seven pockets, including one dedicated for a rangefinder, one lined for a water bottle, and a spacious full-length apparel pocket. Additional features and benefits include:

  • Lightweight, Waterproof Construction
  • StaDry™ waterproof construction with seam-sealed zippers
  • NEW premium double strap features a padded back hub with a new foam package for comfort
  • Quick access accessories pocket with magnetic closure
  • NEW Tee pocket
  • High-grade lightweight aluminum legs and advanced hinged bottom for best-in-class stability and durability
  • Redesigned, larger beverage pockets with functional improvement in a player-preferred location
  • Spacious full-length apparel pocket
  • Lightweight, low profile top cuff with four (4) full-length dividers
  • 11 colorways | 7 pockets | 3.8 lbs | $255

Players 4 Plus: Get more out of every round.

The Players 4 Plus is for the golfer seeking added storage in a lightweight stand bag. The Players 4 Plus delivers with a larger top cuff than the Players 4 StaDry and Players 4, and eight distinct pockets, including: a dedicated tee pocket above the removable ball pocket; a waterproof valuables pocket and full length apparel pocket; and a dedicated rangefinder and lined water bottle pockets.

  • More Features, More Storage
  • NEW expandable full-length apparel pocket
  • NEW premium double strap features a padded back hub with a new foam package for comfort
  • Quick access magnetic accessories pocket
  • High-grade aluminum legs and advanced hinged bottom for best-in-class stability and durability
  • Waterproof valuables pocket
  • 2 Player-preferred external water bottle pockets
  • 2 Velcro glove patches
  • Lightweight, low profile top cuff with 4 full-length dividers and 8 distinct pockets
  • 12 colorways | 8 pockets | 4.3 lbs. | $225

Players 4: A lighter, more comfortable way to play.

  • Lightweight Construction, Premium Materials
  • NEW premium double strap features a padded back hub with a new foam package for comfort
  • Quick access magnetic accessories pocket
  • Redesigned, larger beverage pockets with functional improvement in a player-preferred location
  • High-grade aluminum legs and advanced hinged bottom for best-in-class stability and durability
  • Soft to touch valuables pocket
  • NEW expandable full-length apparel pocket
  • Lightweight, low profile top cuff with 4 full-length dividers
  • 16 colorways | 7 pockets | 3.8 lbs. | $200

Hybrid 14 Golf Bag: Stand bag meets cart bag.

  • Cart-Friendly, Premium Comfort and Upgraded Organization
  • NEW leg system with a pushcart rest for enhanced push-cart compatibility
  • Expandable apparel pocket
  • Integrated cart strap tunnel for easy access and added security in golf cart
  • NEW premium double strap features a padded back hub with a new foam package for comfort
  • External water bottle pockets
  • Low profile top cuff with tour-inspired integrated handles
  • full-length dividers and features and expandable full-length apparel pocket.
  • 11 colorways | 9 pockets | 6.1 lbs | $240

Hybrid 5 Golf Bag: For every way you play.

  • Premium Design, Convenient for Carrying, Riding, Pushing or Pulling.
  • NEW leg system with a pushcart rest for enhanced push-cart compatibility
  • Integrated cart strap loop for easy access and added security in golf cart
  • NEW premium double strap features a padded back hub with a new foam package for comfort
  • Expandable apparel pocket
  • Waterproof valuables pocket
  • External water bottle pockets
  • Low profile top cuff with tour-inspired integrated handles
  • 10 colorways | 7 pockets | 4.6 lbs. | $230

Visit Titleist Golf HERE

 

SIK Golf and COBRA Golf Announce Partnership, Launching the First 3d Printed Putter With Additional Product Launches Scheduled for Summer 2021

PINELLAS PARK, FL – SIK Golf, creator of patented Descending Loft Technology, and Cobra Golf, a leader in golf club innovation, today announce a long-term partnership which will see the brands working together on technology that was used in the first 3D Printed commercial putter, launched by Cobra in 2020. The two companies plan to continue working together on future products currently slated for launch in Summer 2021.

This partnership, the genesis of which was SIK Golf partner and long-time Cobra Golf ambassador Bryson DeChambeau, has the common goal of bringing superior putting performance to the masses through SIK’s patented Descending Loft Technology (DLT). COBRA utilized the same technology found in all of SIK Golf’s fully-milled putters in the 3D Printed Supersport-35 putter, reengineered into an aluminum face insert, both saving weight and providing a slightly softer feel than a traditional, all-steel SIK putter. SIK’s signature face design utilizes four descending lofts (4°, 3°, 2°, 1°) to ensure the most consistent launch angle, truer role, and improved distance control for golfers that deloft or add loft to the putter at impact.

“At COBRA Golf we strive to deliver high-performance products that help golfers of all levels play their best and enjoy the game. To do that, it’s important to partner with companies who share that vision and our goal to deliver high-performance, innovative products to golfers,” said Jose Miraflor, Vice President of Marketing, Cobra Golf. “Our partnership with SIK Golf and utilizing their Descending Loft Technology will allow us to create future products that can benefit a wide range of golfers. Bryson has seen a lot of success over the years with his SIK putter and we’re excited to work with the SIK team to continue bringing exciting, Tour-proven products to the market.”

In regard to the exciting partnership, Stephen Harrison, CEO and Founder of SIK Golf, adds, “We’ve been dedicated to developing superior products and educating players about putting and the importance of proper launch conditions for over a decade and the partnership with Cobra is a true validation of our team’s hard work. We look forward to continuing our work with COBRA’s R&D department and Bryson to collaborate on exciting new products that will improve players’ success on the greens.”

Visit COBRA Golf HERE

Visit SIK Golf HERE

Michael Feland
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