Golf News – January 24, 2024

Bushnell Golf Introduces Upgraded Pro X3+ Laser Rangefinder

OVERLAND PARK, KA – Bushnell Golf, the definitive #1 laser rangefinder brand in golf, has introduced the new Pro X3+ Laser Rangefinder. Building off the success of the previous model, the Pro X3+ now shows wind speed and direction in the display. This added feature will provide the golfer an added layer of confidence to determine how these wind conditions will affect their shot at any given moment.

Used and trusted by more than 99 percent of PGA Tour players, Bushnell Golf continues to evolve advanced technologies with the Pro X3+. Packing all of Bushnell’s market-leading innovations into a fully waterproof, rubber armored metal housing, the new Pro X3+ is the most powerful, precise laser rangefinder to date.“The Pro X3+ has taken the world’s best-performing rangefinder and taken it to the next level with the addition of wind data.” said William Flood, Bushnell Golf Global Product Manager. “By now offering wind speed and direction, along with the best compensated distances available, the Pro X3+ provides golfers with an unmatched combination of accuracy and performance.”

The Pro X3+’s features industry leading technologies that now include wind speed and direction, Slope with Elements, and PinSeeker with Visual JOLT. The Pro X3+ ranges flags at 600+ yards, offers a stunning 7x magnification, and has an enhanced ultra-bright backlit dual display to provide crisp, clear data output in the LCD.

Pro X3+ Features:

  • NEW Wind Speed & Direction when connected to the mobile app
  • Slope with “Elements” Compensated Distances with Adjustable Home Elevation
  • Dual Display Technology (User can choose between a vivid red or crisp black display)
  • Patented Locking Slope-Switch Technology
  • Patented PinSeeker with Visual JOLT Technology
  • Integrated BITE Magnetic Cart Mount
  • IPX7 Fully Waterproof
  • Rubber Armored Metal Housing
  • Ranges 600+ Yards to a Flag
  • 7x Magnification
  • Bluetooth Connectivity to Bushnell Golf Mobile App
  • Premium Carry Case & CR2 Battery Included

The Pro X3+ will be available at Bushnell Golf retailers nationwide beginning in early Spring.

Visit Bushnell Golf HERE

Arccos Launches Revolutionary Link Pro Device

STAMFORD, CT – Arccos – the leader in connected A.I. golf products and the Official Game Tracker of the PGA TOUR – today announced the launch of Link Pro, a revolutionary device that tracks a player’s shots automatically without a phone and works inside a player’s front pocket to seamlessly capture on-course data.

Available today at and key retailers worldwide, Link Pro is the 3rd-generation in this successful product line. The New Link Pro is built on member feedback to deliver a better experience to track shots automatically without carrying a phone. New features include:

  • Works in Pocket – Automatically tracks shots in pocket without needing to carry a phone
  • Wireless Charging Case – Boasting up to 12 rounds on a single charge for exceptional convenience, the case is quickly rechargeable and about the size of an average wallet
  • Enhanced GPS – A new GPS chip ensures incredibly quick satellite lock at start of each round while enhancing data accuracy on the course
  • Multi-Mic Configuration – This leading-edge approach ensures highly accurate shot detection while the device remains in a player’s front pocket
  • Pin Set Button – The introduction of a dedicated button with click feedback allows user to accurately mark the hole location while Link Pro is in pocket

The size of a car key fob, Link Pro comes standard with the wireless charging case. Once paired with the Arccos app, Link Pro works seamlessly with Arccos Smart Sensors (sold separately) to track your game on the course. It allows players to choose what they want to do with their phone during a round – keeping it in the bag, listening to music, taking a call, or leveraging Arccos’ A.I. Powered Rangefinder and caddie recommendations.

Compatible with iOS and Android devices, Link Pro has already been ruled permitted under the Rules of Golf (Decision #2023-0650). The Arccos system, including Link Pro, is the only game tracking platform other than ShotLink powered by CDW to be approved for use on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour and PGA TOUR Americas.

Golf’s #1 game tracker, Arccos has built golf’s largest on-course dataset. Today that includes more than 850 million shots and 1.5 trillion data points recorded during nearly 18 million rounds played by Arccos members. The system, which consists of a sensor in each club grip that pairs with a mobile app, has long been trusted by amateurs and elite players worldwide.

Late last year, Arccos announced a strategic fundraising round featuring several of golf’s biggest brands and most impactful businesses, headlined by the PGA TOUR alongside PING, Inc., TaylorMade Golf Company, Cobra PUMA Golf and Topgolf Callaway Brands Corp. (NYSE: MODG), among others. The company’s focus: fully leverage and accelerate the growth of the game’s largest data set to help the entire golf ecosystem by allowing players, coaches, club fitters and product designers make smarter decisions that are based on real performance data.

Visit Arccos Golf HERE

Bridgestone Golf Launches Mindset, a Breakthrough Visual Technology for Maximum Performance

COVINGTON, GA – Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced MINDSET, a proprietary visual technology available on all four of the 2024 TOUR B Series golf balls. The MINDSET process was created by BRIDGESTONE GOLF staffer Jason Day and his long-time mental coach, Jason Goldsmith, and consists of three easy steps that have been critical to Day’s success for the better part of a decade.

“Jason Goldsmith and I worked together to develop a pre-shot system that went beyond the simple visualization I did when I was a kid,” said Day. “He understood how critical pre-shot visualization was to my game, but also knew I needed a more structured, complete routine. Now Bridgestone has made The MINDSET process available to all golfers, which is going to be a game changer for a lot of people.”

The process consists of three simple steps that work with the MINDSET graphic: IDENTIFY, VISUALIZE, FOCUS. The first step, in which players look at the outer, red circle of the MINDSET graphic, involves making critical decisions regarding the upcoming shot. This step requires the player to IDENTIFY the target and gather information regarding distance, wind conditions, club selection, and shot shape. Once these decisions have been made, the inner yellow circle prompts the player to move to step two, which is to VISUALIZE the shot path. This step is about connecting to the target and includes visualizing the shot to the target. In the final step, the green dot prompts full FOCUS on execution. As everyone knows, green means “go,” and focusing on the green dot enables the golfer to clear their mind of all thoughts and swing away with confidence.

Bridgestone has a long history of golf ball innovations dating back to their first model in 1935, and has historically led the industry in polymer science and golf ball construction breakthroughs. With MINDSET, Bridgestone has set out to enhance the performance of the TOUR B golf ball by giving players the tools and skills to actually play better.

“The MINDSET process allows anyone to do what all professional and high-level players do, which is to utilize a pre-shot routine that gives them the focus they need to perform at their best,” said Elliot Mellow, golf ball marketing manager. “When we started developing the pattern, we knew it needed to have a flow and a purpose to it. After some experimentation we came to the current MINDSET pattern with three different colored circles that provide a natural progression through the process. With feedback from Jason Goldsmith, validation from Jason Day, and extensive scientific consumer testing, we are confident that we’ve developed a product that will help all golfers play better.”

Prior to the MINDSET pattern, BRIDGESTONE GOLF has never followed the trend of printing designs on the exterior of any golf ball models for the purpose of decoration. However, the MINDSET pattern is designed to be used for more purposeful shot execution and improved focus off the tee and on the green.

Though Jason Day has been working on the MINDSET process with his mental coach for years he began officially playing the ’24 TOUR B X with the MINDSET pattern at The Sentry tournament in Hawaii and will be playing it exclusively for the foreseeable future. Bridgestone’s new MINDSET technology will be available at retail on all four new 2024 TOUR B golf balls (X, XS, RX, and RXS) on February 16, 2024, for the same price ($49.99) as the standard TOUR B models.

Visit Bridgestone Golf HERE

Michael Feland
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