Golf News – January 23, 2023

Brooke Henderson Goes Wire-to-Wire with Stealth 2 Plus Driver and Full Bag of TaylorMade Equipment to Win Hilton Grand Vacations Tournament of Champions

CARLSBAD, CA – Brooke Henderson tallied her 13th career LPGA Tour victory with a wire-to-wire win at the Hilton Grand Vacations Tournament of Champions in her first start with 14 TaylorMade clubs and TP5x golf ball in the bag.

After earning her place in the tournament via two wins in 2022 on the LPGA Tour with her TP5x golf ball, including a second major championship at the Amundi Evian Championship, Henderson started strong with rounds of 67-66-69 to take the 54-hole lead. Through those three rounds, Henderson hit 81 percent of fairways with an average driving distance of 261 yards with her Stealth 2 Plus 9.0° driver.

In the final round, the 25-year old held off a pack of chasers to win by four strokes carding a closing round 70 to finish 16-under par for the tournament. This expanded Henderson’s otherworldly run at this event to 16 straight rounds under par going 54-under in that span.

Henderson expanded her TaylorMade partnership with TaylorMade on Wednesday becoming the first athlete to go from a TaylorMade golf ball agreement to a full bag of TaylorMade clubs, while also sporting the TaylorMade staff bag and TaylorMade logos on her headwear.

“With this new driver it’s really nice to be aggressive with it, because it can take a lot of power if you have it. I feel like a lot of things have been working really well, especially the wedges. It feels really nice to be able to feel aggressive, and they’re holding really well, which is sort of a new thing for me. There has been lots of bonuses and lot of perks with the new switch.”

Brooke Henderson WITB

  • Stealth 2 Plus 9.0° Driver
  • Stealth 2 Plus 15.0° 3-wood
  • Stealth 2 Plus 18.0° 5-wood
  • Stealth 2 22.0° Rescue
  • P·790 5-PW
  • Milled Grind 3 50° SB, 54° SB and 60° SB Wedges
  • Spider GT Center Shaft Putter
  • TP5x Golf Ball

Brooke Henderson Need to Know

  • 13 career LPGA Tour wins, including three as a TaylorMade athlete in a one-year span: 2022 ShopRite LPGA Classic, 2022 Amundi Evian Championship and the 2023 Hilton Grand Vacations Tournament of Champions
  • Heading into the Hilton Grand Vacations Tournament of Champions, Henderson held the No. 7 spot in the Rolex Women’s World Golf Rankings
  • First Canadian male or female golfer to win multiple major championships (2016 KPMG Women’s PGA Championship and 2022 Amundi Evian Championship)
  • Represented Canada in the Olympic Games in 2016 at Rio and in 2020 in Tokyo

Visit TaylorMade Golf HERE

Bridgestone Golf Continues to Innovate With New e12 CONTACT

COVINGTON, GA – Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the all new e12 CONTACT golf ball, featuring a FLEXATIV cover, the fourth generation of Contact Science that helps create 46% more surface contact at impact. Borrowed from Bridgestone Tire, Contact Science optimizes the moment of impact, yielding faster speeds on more powerful contact and higher spin rates on less powerful contact. Designed for players looking for a combination of maximum distance, straighter overall shots, exceptionally soft feel, and enhanced short game performance, the new e12 CONTACT golf balls are loaded with technology, highlighted by the brand new FLEXATIV Surlyn cover.

The new FLEXATIV cover is designed using impact modifiers that allow it to react to the amount of force applied at impact. When struck with a driver the cover behaves like a firmer material for faster ball speed and more distance, and also less sidespin for straighter shots and enhanced forgiveness on off-center hits. When struck with a wedge or short iron however, it behaves like a softer, slower material. The result on shorter shots, when combined with CONTACT Force dimples, is 46% more surface contact, creating significantly more spin and control around the greens.

The CONTACT Force dimple design on the new e12 CONTACT, which carries over from the previous model, features a structure with a raised area in the center and an outer portion that slows sidespin during flight. The raised area of the dimple allows for more contact with the clubface at impact than traditional dimples, yielding a much more efficient transfer of energy and improved core activation. The result is faster ball speed and more distance with every club in the bag. Short game spin and control is also improved due to increased contact with the clubface.

“FLEXATIV represents our fourth iteration of Contact Science,” said Adam Rehberg, Senior Manager, Ball Fitting and R&D. “Our engineers have found a way to combine the structural and chemical advantages of Contact Science and put them into one golf ball, creating a model that flies longer, straighter, and spins more on short shots around the green. It’s an impressive achievement in design and manufacturing.”

The three-piece Bridgestone e12 CONTACT will be at retail in March 2023 and feature a street price of $34.99 per dozen.  In addition to the classic white version, the e12 CONTACT will be available in Matte Green, Matte Red and Matte Yellow color options. For help selecting which premium

Bridgestone model is the right ball for them, consumers should try Bridgestone’s Golf Ball Selection Guide.

Visit Bridgestone Golf HERE

TRUE linkswear to Debut ‘TRUE Apparel Collection’ at 2023 PGA Show in Orlando, Fla.

Performance-Based Pants, Joggers, Polos, Quarter Zips and T-Shirts Highlight the New Line from Trailblazing Pacific Northwest Brand

TACOMA, WA – TRUE linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking amid the elements, will debut its Apparel Collection at the 2023 PGA Show Jan. 24-27 at the Orange County Convention Center in Orlando, Fla.Including TRUE’s previously released All Day Chino and 5-Pocket Pant, the Collection of elevated essentials features the All Day Jogger, Hybrid Jogger, All Day Hoodie, Quarter Zip, Crew Neck, Three Unique Polos, a Refreshed Custom Hat Program and New Performance Socks.

All Day Pants and Joggers offer a functional nylon/spandex blend delivering incredible durability, breathability, water resistance and 4-way stretch performance without looking overly technical. This versatile fabric provides on-course comfort, looks sharp and feels even better for everyday wear. Light and breathable, the Collection still offers plenty of warmth on and off the course for all four seasons.

Derived from some of the finest “Super Natural” fabrics available, the All Day Hoodie, Crew Neck and Quarter Zip feature “cloud-like” comfort, making them perfect for mid-weight layering. Lux T-Shirts and Polos are crafted from Tencel, Repreve™ Recycled Polyester and Spandex, and embrace effortless style with a premium look and feel.

TRUE’s Apparel Collection is engineered for unrivaled comfort on and off the course and is designed for all-season wear with water-resistant fabric blends and 4-way stretch for full range of motion and optimal performance. “Beta testing” has taken place on golf courses and climates worldwide via TRUE’s Ambassadors, including PGA TOUR players Mark Hubbard, Joel Dahmen, Chris Kirk and TRUE Co-Founder Ryan Moore. The Collection also includes six new golf hats – Canvas Snapback, Canvas Dad Hat, Lux Tech Snapback, Lux Dad Hat, RIP Stop Snapback and Camp Hat – and TRUE’s Performance No-Show and all new Performance Ankle and Crew Socks.

Visit TRUE Linkswear HERE

Michael Feland
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