Golf News – January 22, 2024

Bridgestone’s Groundbreaking New TOUR B Lineup Pushes the Envelope of Performance With Input From Tiger Woods

COVINGTON, GA – Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new 2024 TOUR B family of golf balls. Designed to deliver the ultimate combination of distance and greenside spin and control, the latest TOUR B golf balls feature the new REACTIV X System that takes Bridgestone’s Contact Science to a new level.  The 2024 TOUR B family comes in 4 distinct models, TOUR B X and TOUR B XS (for swings over 105 mph), and TOUR B RX and TOUR B RXS (for swings under 105 mph).

The newly developed REACTIV X System, which combines a REACTIV IQ cover with an EXCLRNT mid-layer, is the result of years of development and multiple iterations of REACTIV technology. In the initial version, REACTIV utilized impact modifiersin the urethane cover of each TOUR B model to create a cover that reacted to the impact velocity of every shot. On aggressive swings off the tee, the cover became firmer for faster ball speed and more distance, while on scoring shots with wedges and short irons it became softer for more spin and shot stopping control.

In the second iteration of REACTIV, called REACTIV IQ, the “smart,” cover of each ball in the TOUR B lineup was specifically tailored to optimize performance for the different players types of each of the four TOUR B models. Now, with the REACTIV X System, not only is the REACTIV IQ cover of each TOUR B model optimized and “smart,” due to the use of impact modifiers, but a denser XCLRNT mid-layer acts as a backboard at impact to create even more shot-stopping spin around the greens. The new XCLRNT layer in the REACTIV X system also contributes to a more efficient transfer of energy from the core at impact for increased ball speed and distance, as well as a slightly deeper sound at impact.

Tiger indeed played a significant role in helping develop the new TOUR B balls, paying particular attention to the TOUR B X, which he switched to from the XS model due to ongoing sessions with Bridgestone ball fitters. Though Tiger played a version of the XS model for close to 20 years, his desire for a bit more distance off the tee led him to make the permanent switch.

“I love working with Bridgestone’s engineers and fitters, and really enjoyed the R&D process of the latest TOUR B,” said Tiger. “Since I now play the TOUR B X, I’m partial to that model, but all four new balls sound, feel, and play better than ever. Once you get fit for the right model, regardless of your skill level, you’ll know you have the best Tour ball made today.”

Bridgestone’s TOUR B lineup with the REACTIV X System doesn’t just offer optimized performance for faster (over 105 mph) swingers like Tiger, Jason Day, Matt Kuchar, and Chris Gotterup, all of who will be playing the new TOUR B X in 2024, but equally helps players with swings under 105 mph. For example, Fred Couples will be gaming the new TOUR B RX in 2024, due to ongoing work with Bridgestone’s fitting team.

Bridgestone’s latest TOUR B family of balls will hit retail on February 16, 2024 and feature a street price of $49.99 per dozen. For help selecting which TOUR B model is the right ball for them, consumers should visit to use Bridgestone’s online golf ball selection tool.

Visit Bridgestone Gofl HERE

Enjoy a Smooth, Comfortable Stride with ASICS GEL-KAYANO ACE 2 Golf Shoe

HUNTINGTON BEACH, CA – Designed to bring lightweight comfort to the golf course, the all-new GEL-KAYANO ACE 2 builds upon the renowned excellence of ASICS® running shoes, seamlessly blending comfort and flexibility to give golfers the ultimate performance footwear needed throughout their rounds.

“The GEL-KAYANO ACE 2 provides a strong foundation for golfers and their swings, with extra stability and comfort for rounds in any conditions. Specialized Flex Grooves enhance rotation during the swing and make for an easier walk. All-around these shoes put golfers in the best position to feel their best on the course.”
ASICS General Manager, Ryan Polanco

The GEL-KAYANO ACE 2 is a spikeless golf shoe designed to deliver unparalleled comfort on the golf course. Featuring ASICS FlyteFoam® Technology, this model offers lightweight shock absorption and support, for a smooth and comfortable stride. The incorporation of Flex Grooves enhances rotation during the swing, while also creating an effortless walking experience from the first tee to the final green.

To provide golfers with enhanced stability and support during the golf swing, the GEL-KAYANO ACE 2 features waterproof air mesh and an all-new TPU heel cradle to provide a flexible, yet supportive fit. Additional ankle padding helps ensure a comfortable fit, adapting to golfers every move. These features optimize power transfer and promote a more efficient swing motion.

GEL-KAYANO ACE 2’s FG traction sole patterns are strategically placed to increase grip and traction, so golfers can maintain their footing and walk securely. Additionally, wedge-shaped studs offer better traction at the wider edge of the shoe to increase tracking during the swing and while walking on the course.

Constructed with a refined waterproof upper section, a thin, PU lining keeps golfers’ feet dry – even in wet conditions. Meanwhile, flexible mesh provides a comfortable fit. This mesh has been improved to flex ergonomically with weight transfer during the golf swing.

In addition to the release of the GEL-KAYANO ACE 2, ASICS is set to launch two new colorways for the GEL-ACE PRO M: White/Mako Blue and White/Midnight. The GEL-ACE PRO M delivers outstanding feel and stability all round long, with its supportive fit and lightweight framework. Featuring TPU TRUSSTIC wrapping through the mid-sole and an X-Shaped TRUSSTIC on the sole, players will enjoy support with every move.


Michael Feland
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