Golf News – January 22, 2020

Cleveland Golf Announces the Cleveland CBX Full-Face and Smart Sole 4 Wedges

HUNTINGTON BEACH, Calif. – Jan. 21, 2020 – Cleveland Golf is proud to announce the release of two new wedge offerings: the Cleveland CBX Full-Face and the Smart Sole 4. Built with grooves across the entire face, the Cleveland CBX Full-Face delivers a larger face area and more versatility to make difficult greenside shots easier, while the Smart Sole 4 makes the short game easier.

CLEVELAND CBX FULL-FACE
The Cleveland CBX Full-Face is a new wedge model that focuses on offering maximum short game versatility with added forgiveness for all those delicate shots around the green.

Cleveland CBX Full-Face provides a high toe profile that is perfect for sliding under the golf ball on the most aggressive short game shot. The Cleveland CBX Full-Face delivers a unique half-cavity design with a cavity near the heel and solid muscle back on the toe, which pushes the center of gravity away from the heel and closer in line with strike patterns for improved consistency and feel.

Additionally, the Cleveland CBX Full-Face takes Rotex Face Milling to the next level by extending across the entire face of the wedge for more spin and unmatched stopping power. Cleveland CBX Full-Face features a C-Shaped sole grind, which provides extra relief on the heel and toe for ultimate short game versatility.

Here is a breakdown of the key innovations inside the Cleveland CBX Full-Face:

  • High Toe Profile: Hit more extreme open face shots with an extended toe portion, perfect for sliding under the golf ball and striking it on the toe.
  • Rotex Full Face: Rotex Milling, Laser Milling, and Tour Zip Grooves cover every millimeter of the hitting surface, ensuring maximum versatility with maximum spin.
  • Half-Cavity Design: A cavity near the heel, a solid muscle back on the toe. We’ve moved the sweet spot right where you’re most likely to hit the ball, improving feel and pushing forgiveness levels off the charts.
  • Low C-Shaped Sole: Optimized for open face shots, Full-Face offers our lowest Cleveland CBX grind to date. It’s also C-Shaped for relief on the heel and toe, allowing for unhindered face manipulation.

Cleveland’s CBX Full-Face wedges are offered in 4 loft options (56°, 58°, 60°, and 64°).

SMART SOLE 4 WEDGES

The Smart Sole 4 from Cleveland Golf delivers a simpler short game system with a wedge designed for every shot. Here is a breakdown of the three different Smart Sole 4 wedges: the C model engineered for foolproof chip shots, an S model for easier sand saves, and a new G model for additional forgiveness on approach shots into the green.

Smart Sole 4 features an extra wide sole across all three models with extra leading edge bounce to ensure crisp, clean contact and better stability. Upgraded Feel Balancing Technology adjusts the center of gravity closer to sweet spot for better feel, while new premium milled grooves channel moisture and debris away from the impact zone for improved spin performance from any conditions.

Below are the key innovations inside the Smart Sole 4 Wedges:

  • Enhanced Three-Tiered Sole: An extra wide three-tiered sole, with added leading edge bounce, provides maximum forgiveness from the fairway, rough or out of the bunker.
  • Improved Feel Balancing Technology: The redistribution of weight from the hosel allows the center of gravity to be moved closer to the center of the clubface for better feel and more consistency.
  • Aggressive Milled Grooves: New aggressive milled grooves generate better spin performance from any conditions.
  • New Gap Wedge: The addition of the “G” model provides full-shot capability and extensive versatility to go along with the “S” and “C” models.

Cleveland’s Smart Sole 4 wedges are offered in three different models. The C model (42°), G model (50°), and S model (58°) come in right and left-handed options as well as Men’s and Women’s offerings.

Visit Cleveland Golf here:

Odyssey Introduces Triple Track Putter Line and New Stroke Lab Black Putters

CARLSBAD, CA – Odyssey Golf, the industry leader in putter innovation, made two major product announcements: 1) The launch of the new Triple Track putter line, and 2) new Stroke Lab Black putter offerings, which combine the innovative Stroke Lab shaft with a wide array of pleasing, high-performance head shapes, each with a premium black PVD finish.

Triple Track
Odyssey’s new Triple Track putter line, consisting of five proven shapes, was developed from Callaway’s Triple Track balls to help golfers aim more accurately, make consistently solid contact, and start the ball on the target-line with regularity. These three lines are prominently featured at the center of the putter head. Triple Track Technology utilizes Vernier Hyper Acuity, the same visual technology used to land planes on aircraft carriers.

The Triple Track putter line consists of five models: TEN, Double Wide, Marxman, 2-Ball and 2-Ball blade. Each incorporates a Stroke Lab shaft and the new Microhinge Star face insert.

Stroke Lab Black
The first Stroke Lab Black putters, TEN and Bird of Prey, both super-high MOI mallets, were introduced last fall. New models unveiled today include two proven blades, ONE and Double Wide; two proven mallets, SEVEN and Rossie; and a new mallet shape, the R-Line Arrow. In addition to their sleek black finish, Stroke Lab Black putters also feature Odyssey’s new Microhinge Star insert, with firmer feel and brighter sound while promoting forward-spin at impact for smooth roll.

Stroke Lab shaft technology saves 40 grams, made possible by an innovative new multi-material shaft design that combines a graphite body with a steel tip to net out at just 75grams. Odyssey engineers redistributed the saved 40grams by adding 10 grams to the head, and 30 grams to the grip, essentially rebalancing the putter.

The effect of Stroke Lab’s innovative weight distribution on a golfer’s stroke is dramatic. Odyssey studies indicate it improves the consistency of backswing length, face-angle at impact, head speed through impact and tempo. Feel for the putterhead becomes more acute, helping the golfer repeat the same, smooth stroke time after time.

Visit Odyssey Golf here:

Bushnell Golf Unveils the New Tour V5 and Tour V5 Shift Upgrade Your Game With Bite

OVERLAND PARK, KS – Bushnell Outdoor Products,makers of the #1 laser rangefinder on the PGA Tour, today unveiled the latest additions to their innovative lineup – the Tour V5 and Tour V5 Shift. The new Tour V5 models continue Bushnell’s tradition of setting new standards in the industry through constant innovation and incorporation of leading technologies. Molded with the perfect combination of size, speed, accuracy and Visual JOLT, the Tour V5 rangefinders are designed to create confidence for every shot needed on the course.

The new Tour V5 rangefinders feature the introduction of “BITE” technology. The BITE magnetic mount allows the laser rangefinder to be secured to the golf cart without the need for any aftermarket accessories. With 7lbs. of pull strength, golfers can be assured their rangefinder will stay put.

JOLT has been taken to the next level with the all new PinSeeker with Visual JOLT Technology.  A red ring now flashes as JOLT vibrates to give the golfer even greater feedback and confidence to know they have locked onto the flag.

Tour V5 Shift/Tour V5 Features:

  • New, improved slope algorithm (Tour V5 Shift only)
  • Slope-Switch Technlology (Tour V5 Shift only)
  • PinSeeker with Visual JOLT Technology
  • Built-in BITE Magnetic Cart Mount
  • Accurate to within one yard
  • 5-1,300-yard range performance (400+ yards to a flag)
  • 6x magnification (objects appear 6x closer)
  • Bright, clear optics (2x brighter than previous generation)
  • Fast Focus System
  • Rain proof
  • Premium carry case and three-volt battery included
  • Industry-leading two-year warranty

Visit Bushnell Golf here:


Lamkin Celebrates 95th Anniversary by Offering Free Grips to All Golfers via ‘Upgrade with Lamkin’ Program

SAN DIEGO, CA – Lamkin – leading manufacturer of premium golf grips – is celebrating its 95th anniversary by offering one FREE swinging grip, including installation, to all golfers through the “Upgrade with Lamkin” program, beginning February 1 and running throughout 2020.

To redeem a voucher for the free grip, golfers will simply visit www.lamkingrips.com/upgrade and take a brief quiz that will help identify which Lamkin grips are best suited for their games. Upon the completion of the quiz players can print a voucher and redeem it at participating retailers (full list included on the Lamkin website) who will install their grip of choice at no charge. Additionally, Lamkin will offer a second free grip to anyone who purchases and installs eight or more Lamkin grips. The offer does not apply to putter grips.

To celebrate Lamkin’s 95th anniversary and the “Upgrade with Lamkin” program (also known as Regrip America for the trade) the company has launched a brand new website and a digital swinging grip fitting system. Golfers select their preferences among five variables (weather conditions, swing speed, preference for feel, tack and traction) and the Lamkin AI algorithm suggests 3 grips from the 2020 line up that players should explore.

All swinging grips from the 2020 line-up are available through “Upgrade with Lamkin,” including the recently launched ST line and Calibrate Technology grips. The ST (Smooth Tack) features Lamkin’s latest formulation of the company’s Genesis Material to create a comfortable surface far more durable than standard rubber and maintaining its characteristics in any temperature. Calibrate Technology creates the most prominent reminder spine of any grip ever produced by Lamkin to help optimize hand placement, club face awareness, control, and feel for better shot-making.

Visit the Upgrade with Lamkin promotion here:

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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