Golf News – January 21, 2019

Callaway® Apparel Introduces SWING TECH™

Bring Improvement To Every Movement

CARLSBAD, CA – Callaway® Apparel announces the launch of SWING TECH™ – technology that fuses athletic performance with classic fit and game-changing innovation. Re-engineered construction and materials provide noticeably less restriction and more stretch to maximize your range of motion on every swing.

“What makes SWING TECH so revolutionary? A total redefinition of what performance golf apparel should be. We explored seam construction and materials that we used in our products with the goal of limiting restriction throughout the swing,” stated Lupe Benitez, Vice President of Design for Callaway Apparel. “With the incorporation of SWING TECH, we are now able to provide significantly less restriction and more stretch to maximize range of motion on every swing. As a result, we’ve created a game changing innovation to authentic golf apparel that will help golfers look, feel and perform their best from top to bottom.”

SWING TECH™ is featured in a variety of products in the 2019 Callaway line including:

POLOS
Golfers can count on greater flexibility through the shoulders through a combination of a all-new seam construction and pliable blended materials. Taking a new approach on seam construction, our polos have taken the performance attributes of an athletic raglan sleeve and restructured it so that golfers still get the authentic golf styling that they know and love. Featured SWING TECH polos include the all-new SWING TECH gingham polo, SWING TECH jacquard polo and SWING TECH fine line color block polo.

SHORTS
The SWING TECH ergo shorts feature the all-new ergo seam and refined active waistband to provide more freedom of movement from the waist down. With the ergo seam, we have eliminated the need for side seams that limit flexibility where you need it most, giving you greater stretch and lighter feel.

OUTERWEAR
Not only featured in polos, SWING TECH is also prominently incorporated into outerwear with a modified construction design, flexible materials and strategically placed stretch panels to help improve your movement, regardless of the conditions, making them the perfect complementary piece. Brand new in 2019, the all-new SWING TECH Cooling+ 1/4 zip pullover provides golfers with the performance of SWING TECH construction as well as cutting edge fabric that promotes rapid moisture wicking and superior sun protection.

Visit Callaway SWING TECH Apparel here:

XXIO Reveals the All-New XXIO Prime: Indulge in Distance

HUNTINGTON BEACH, CA – XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Prime, easy distance and easy accuracy for moderate swing speed golfers.

XXIO Prime Woods
The new XXIO Prime Woods feature a redesigned hosel structure and reduced stiffness at the tip of the driver shaft, making it easier for moderate swing speed players to shut the face at impact for longer, straighter drives.

Also, the new XXIO Prime Woods are lighter, making them faster while still remaining extremely easy to swing. A new forged cup face, made from Super-TIX® PLUS Titanium, is thinner, lighter and stronger for maximum COR across the entire face for more ball speed and enhanced distance.

XXIO Prime Hybrids and Irons
Reach more greens in fewer shots with new XXIO Prime Hybrids. With an expanded COR across the face, a lower center of gravity, and a straighter ball flight, Prime Hybrids greatly enhance distance and ball speed from anywhere on the course.

Meanwhile, stick it close with new XXIO Prime Irons, providing more distance, more stopping power and a higher launch. Featuring a forged Super-TIX® PLUS Titanium face and CNC milled Speed Grove, new Prime Irons increase ball speed across the face for easier distance and easier accuracy.

Key Technologies:

  • Forged Maraging Steel Cup Face: Forged from Maraging Steel – a lightweight yet high-strength allow – the new Cup Face in the XXIO Prime lineup greatly increases distance performance thanks to a hotter sweet spot that is noticeably larger than the previous model’s.
  • Super-Tix Plus Titanium Face with Speed Groove: Made from Super-TIX® PLUS Titanium – a lightweight yet high-strength alloy – the new XXIO club faces also feature a CNC milled speed grove that greatly increases COR for a larger, hotter sweet spot that improves ball speed for enhanced distance.
  • Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA® T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces clubs that are remarkably fast and remarkably easy to swing.
  • Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, plus a crown step that moves weight low and deep, this is our most forgiving suite of Prime clubs. A lighter hosel repositioned closer to the center of the face, and finally, reduced stiffness at the tip of the shaft, this is our most forgiving suite of XXIO Prime WoodsSimilarly, with two high-density tungsten nickel sole weights and an overall profile that is 3mm shorter than the previous model, this is our most forgiving suite of Prime Irons.

Visit XXIO Golf here:

New Callaway FITS Shaft Analyzer Announced

CARLSBAD, CA – Today Callaway Golf Company, an industry leader in premium golf equipment, innovative performance technologies and custom fitting, announced its dynamic new Callaway FITS Shaft Analyzer. Callaway FITS is designed to provide the best shaft options for a golfer in just 3-5 swings using the Company’s new Callaway FITS app.

This revolutionary shaft analyzer easily screws into the grip of a driver or 7-iron and is connected via Bluetooth to the Callaway FITS App, which is downloaded onto the fitter’s iPhone or iPad. After each swing, the app receives 4 category data points based on the applied clubhead speed, closure rate, peak acceleration, and tempo. Callaway FITS then assigns a value of 1-5 to each category to create a unique swing signature for that player.

Every shaft in Callaway’s extensive library is given a signature based off the individual weight, flex, kick and torque. The Callaway FITS app then matches up the swing and shaft DNA to recommend the 3 best stock shafts and 5 best aftermarket shafts available for that player. The sensor technology in Callaway FITS was developed by Kinetek Sports, the creators of the ClubHub swing analysis and shot-tracking system that can be used both on the course and on the range.

Visit Callaway FITS here:

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Michael Feland

Born in Houston, TX, raised in New Orleans, LA, Mike and his family currently live in Orlando, FL. Mike is a First Tee Level 1 Certified instructor and enjoys sharing his love for the game with the Orlando area youth that participate in The First Tee of Central Florida program.

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