Golf News – January 20, 2022

TaylorMade Golf Company Announces MyTaylorMade+, an Advanced Digital Service Providing Exclusive Products, Instruction, Content & More

CARLSBAD, CA – Behind every Tour player there is a team, providing the support they need to continually compete and improve. They have access to the best equipment, expert advice, coaching, detailed stat tracking and more. Today, TaylorMade Golf Company announces MyTaylorMade+, a mobile subscription app inspired by the Tour experience, but designed for every golfer who is serious about playing better golf.

Available on the App Store and Google Play starting January 18, MyTaylorMade+ brings the Tour experience to the palm of your hands with personalized coaching from certified PGA Teaching Professionals and instruction from Tour level coaches including Rick Sessinghaus, coach of two-time major champion Collin Morikawa. Beyond golf and fitness instruction, the app provides data-driven insights, exclusive and early access to select products, custom fitting experiences, Try Then Buy, Tour-built equipment played by TaylorMade athletes and more.

MYTAYLORMADE+ SUBSCRIPTION LEVELS

MyTaylorMade+ offers three subscription tiers for its extensive premium features. Each tier unlocks more access to the app’s full benefits.

Free

  • Exclusive instructional content
  • GPS and Digital Score Keeping
  • Access to Expert Club Fittings
  •  Maintain a Handicap
  • Free Ground Shipping on All TaylorMadeGolf.com Orders

Champion: $12.99/monthly; $119.99/yearly

  • Exclusive Instructional Content
  • GPS and Digital Score Keeping
  • Access to Expert Club Fittings
  • Maintain a Handicap
  • Free 2-day Shipping on All TaylorMadeGolf.com Orders
  • Exclusive Product Drops
  • Try New Drivers Before You Buy
  • Personalized Performance Insights
  • Tour Trash™ Sweepstakes: A chance to win Tour-Spec Equipment

Legend: $24.99/monthly; $239.99/yearly

  • Exclusive Instructional Content
  • GPS and Digital Score Keeping
  • Access to Expert Club Fittings
  • Maintain a Handicap
  • Free 2-day Shipping on All TaylorMadeGolf.com Orders
  • Exclusive Product Drops
  • Try New Drivers Before You Buy
  • Personalized Performance Insights
  • Tour Trash™ Sweepstakes: A chance to win Tour-Spec Equipment
  • Personalized Virtual Swing Analysis & Coaching

MEMBER SHOP
The Champion or Legend tier unlocks access to the Member Shop, where subscribers can get their hands on limited-edition products and possibly even Tour-built equipment used by Team TaylorMade Athletes.

EARLY ACCESS & EXCLUSIVE PRODUCTS
MyTaylorMade+ subscribers will have early access to select new products from TaylorMade, as well as exclusive products only available for purchase on MyTaylorMade+.

TOUR TRASH
One golfer’s trash is another golfer’s treasure. Tour Trash is a unique collection of equipment that was destined to be played on Tour. Tour Trash allows a user to enter for a chance to win equipment built for and used by TaylorMade athletes.

TRY THEN BUY
Try Then Buy is a first of its kind experience, allowing MyTaylorMade+ users to test the newest TaylorMade drivers before purchase. Users can build clubs to their specs, ship it to their home and experience the product during a two-week trial period before deciding to purchase the club or return it to TaylorMade free of charge.

PERSONALIZED INSTRUCTION
Legend tier subscribers will have access to MyTaylorMadeCoach™, a virtual coaching experience which connects the user to a PGA Teaching Professional. Users will receive in depth swing analysis from their coach, a personalized roadmap to success and relevant lessons to help improve their game.

After uploading videos of their swing, golfers receive corresponding analysis from their MyTaylorMadeCoach, who will provide a breakdown and rating of the user’s setup, turn, lever, path, release and more.

A roadmap is then created to take the user on a journey through each swing element with a focus on one area of their swing at a time. An immediate relationship is established between golfer and their MyTaylorMadeCoach, as they work together through submitted swing videos and subsequent analysis.

As the golfer completes each lesson, the coach evaluates and determines when the golfer is ready to move on to the next step of their roadmap.

SCORES, STATS AND INSIGHTS
Data is a constant on the PGA Tour and will be a constant for the MyTaylorMade+ user.

Under the “Play” tab, users will have access to MyTaylorMadeOnCourse™ (formerly MyRoundPro) giving them GPS tracking and advanced statistics and analytics specific to their game and their equipment. The golfer’s data will link directly to their MyTaylorMade+ account to drive personalized insights, content and drills to help them improve in areas specific to their game.

MyTaylorMadeOnCourse will provide users with in-depth statistics and analysis, including scoring averages, Strokes Gained, fairways hit, greens in regulation, sand saves and putts per round. As golfers track their rounds and enter scores, a MyTaylorMade+ handicap will be generated.

ACCESS TO GOLF’S SMARTEST MINDS
Beyond just data insights, MyTaylorMade+ utilizes a vast library of drills to deliver personalized instructional content specific to the individual golfer’s game in the “For You” section. Drills are separated into five categories: Overall, Off the Tee, Approach, Around the Green and Putting.

The instructional videos provide a Tour level approach to the golfer’s game powered by unrivaled golf minds, such as:

  • Rick Sessinghaus – Collin Morikawa’s coach
  • Me And My Golf’s Piers Ward and Andy Proudman
  • GOLF Magazine Top 100 Teacher Joe Plecker
  • TaylorMade fitting expert Chris Trott
  • PGA Professional and renowned digital instructor Chris Ryan
  • Fitness coach Ashton Roberts

FITTINGS
Booking a custom fitting has never been easier than with MyTaylorMade+. Users have access to one-on-one time to dial in their equipment with a TaylorMade fitting expert through in-person fittings or a virtual fitting. Results of the fitting are posted in the app and users can their purchase their equipment directly through MyTaylorMade+.

CLUB RECOMMENDER
Users can also take advantage of TaylorMade’s Club Recommender by entering previous fitting data or answering a series of questions to receive immediate recommendations on which driver head and shaft are best optimized for their game. Based off those recommendations, users have the option to either purchase the driver through MyTaylorMade+ or utilize the Try Then Buy feature (paid subscribers only).

Visit TalyorMade Golf HERE

TRUE linkswear Releases ‘All Day Ripstop,’ its Most Sustainable Golf Shoe Yet Comfortable, Versatile, All-Weather Shoe

TACOMA, WA – TRUE linkswear (TRUE), creators of golf’s most naturally comfortable footwear, today unveiled its “All Day Ripstop,” a versatile all-weather golf shoe designed to enhance golfers’ on- and off-course lifestyles. Now available for purchase online at www.truelinkswear.com, the All Day Ripstop is offered in men’s and women’s sizes and retails for $150.

All Day Ripstop is TRUE’s most sustainable golf shoe yet, with thoughtfully curated components utilizing recycled and renewable materials including a 100% recycled ripstop shell, recycled EVA midsole and premium wool liner. Featuring a highly wind- and water-resistant shell made from 100% recycled polyester, the All Day Ripstop cuts a minimalist profile while offering generous support via a TOUR player-approved outsole. Its temperature regulating premium wool liner keeps golfers warm and dry on cold days while remaining enjoyable on warmer days thanks to its all-season design.

The TRUE team will be showcasing its 2022 footwear portfolio at the PGA Show in Orlando Florida at the Orange County Convention Center at booth 4273; more information is available on its exhibitor page. TRUE’s direct-to-consumer business model is augmented by strategic retail partnerships with select golf courses and destinations such as Pebble Beach Resorts, Bandon Dunes Golf Resort, Streamsong Resort and Chambers Bay.

In keeping with its Pacific Northwest ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to TOUR players and new golfers alike. Several TRUE models, like the All Day Ripstop, are crafted almost entirely from recycled materials.

Visit True Linkswear HERE

Srixon Unveils the Z-STAR Series DIVIDE

HUNTINGTON BEACH, CA – SRIXON®, a global leader in golf ball technology and innovation, announces the launch of the Z-STAR Series DIVIDE. The Srixon Z-STAR and Z-STAR XV DIVIDE golf balls are available in a Yellow/White colorway, and officially launch in North America on Jan. 21, 2022.

The Z-STAR Series DIVIDE combines Srixon’s 50/50 Visual Performance with our tour-level golf balls to offer a new ball that stands out on the course. With the new colorway on the Z-STAR and Z-STAR XV DIVIDE, putting alignment becomes simple and players of all skill levels can track their spin, especially around the greens.

These golf balls feature Srixon’s SpinSkin with SeRM, a durable coating on the thermoplastic urethane cover that digs deep into wedge and iron grooves at impact for optimal spin and control. Meanwhile, the FastLayer Core and 338 Speed Dimple Pattern work in tandem to produce exceptional distance and feel.

While it might look different, the Z-STAR and Z-STAR XV DIVIDE delivers the same standout performance that many golfers have come to expect from the classic Z-STAR Series golf balls.

“The Q-STAR TOUR DIVIDE launch exceeded all expectations and bringing this same technology to the Z-STAR Series family will help get the DIVIDE technology in more golfer’s hands,” Schielke said.

Key Technologies:

  • FastLayer Core: The new FastLayer Core starts soft in the center and gradually becomes firm around its edge, it gives high-speed players exceptional feel and plenty of ball speed for maximum distance. On the Z-STAR XV DIVIDE, a newly formulated inner core adds resiliency for even more ball speed.
  • SpinSkin with SeRM: A high contract white and yellow thermoplastic urethane cover features SpinSkin with SeRM, a durable coating with flexible molecular bonds. It digs deep into wedge and iron grooves, maximizing spin for more control and stopping power.
  • 338 Speed Dimple Pattern: Less drag and more lift boosts overall distance and flies straight, even in the toughest wind conditions.

Visit Srizon Golf HERE

Michael Feland
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